A data profile of the people who buy, follow and care about Illustrator in United States — modelled from more than twelve digital signal sources. Illustrator has an estimated audience of 8,112,250 people in United States.
The average Illustrator fan in United States is 28.2 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
The key figures that characterise the Illustrator profile in United States.
60.0% are female, 40.0% are male, average age 28.2.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 28.2 |
| Estimated audience size | 8,112,250 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 53% | |
| 20-29 | 22% | |
| 30-39 | 10% | |
| 40-49 | 8% | |
| 50+ | 6% |
Where the Illustrator audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Georgia | ~300K | 1.39× | |
| 02 | California | ~1M | 1.37× | |
| 03 | Texas | ~900K | 1.27× | |
| 04 | Utah | ~90K | 1.25× | |
| 05 | Oregon | ~100K | 1.18× | |
| 06 | Mississippi | ~80K | 1.16× | |
| 07 | New York | ~500K | 1.14× | |
| 08 | Hawaii | ~40K | 1.14× | |
| 09 | Washington, District of Columbia | ~30K | 1.14× | |
| 10 | Alabama | ~100K | 1.13× | |
| 11 | South Carolina | ~100K | 1.12× | |
| 12 | Oklahoma | ~100K | 1.12× | |
| 13 | New Mexico | ~50K | 1.11× | |
| 14 | Washington | ~200K | 1.10× | |
| 15 | Florida | ~600K | 1.08× | |
| 16 | North Carolina | ~300K | 1.08× | |
| 17 | New Jersey | ~200K | 1.05× | |
| 18 | Arizona | ~200K | 1.05× | |
| 19 | Kansas | ~70K | 1.05× | |
| 20 | Virginia | ~200K | 1.03× | |
| 21 | Maryland | ~100K | 1.03× | |
| 22 | Missouri | ~100K | 1.02× | |
| 23 | Kentucky | ~100K | 1.01× | |
| 24 | Illinois | ~300K | 1.00× | |
| 25 | Nevada | ~80K | 1.00× | |
| 26 | Rhode Island | ~30K | 1.00× | |
| 27 | Indiana | ~100K | 0.99× | |
| 28 | Louisiana | ~100K | 0.98× | |
| 29 | Arkansas | ~70K | 0.98× | |
| 30 | Pennsylvania | ~300K | 0.97× | |
| 31 | Massachusetts | ~200K | 0.97× | |
| 32 | Idaho | ~40K | 0.97× | |
| 33 | Alaska | ~20K | 0.97× | |
| 34 | Nebraska | ~40K | 0.96× | |
| 35 | Michigan | ~200K | 0.94× | |
| 36 | South Dakota | ~20K | 0.94× | |
| 37 | Ohio | ~200K | 0.93× | |
| 38 | Tennessee | ~200K | 0.93× | |
| 39 | Minnesota | ~100K | 0.93× | |
| 40 | Montana | ~20K | 0.93× | |
| 41 | Vermont | ~10K | 0.93× | |
| 42 | Connecticut | ~70K | 0.91× | |
| 43 | Colorado | ~100K | 0.90× | |
| 44 | West Virginia | ~30K | 0.90× | |
| 45 | Wisconsin | ~100K | 0.89× | |
| 46 | North Dakota | ~10K | 0.88× | |
| 47 | Delaware | ~20K | 0.87× | |
| 48 | Iowa | ~60K | 0.86× | |
| 49 | Maine | ~20K | 0.85× | |
| 50 | New Hampshire | ~30K | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Illustrator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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