Rascasse Audience Intelligence

Illustrator Audience in United States

A data profile of the people who buy, follow and care about Illustrator in United States — modelled from more than twelve digital signal sources. Illustrator has an estimated audience of 8,112,250 people in United States.

The average Illustrator fan in United States is 28.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Illustrator profile in United States.

Audience size
8.1M
in United States
Gender
60.0%
40.0% male
Age
28.2
average years
Country rank
#4382
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Illustrator fans

60.0% are female, 40.0% are male, average age 28.2.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Illustrator audience in United States
MetricValue
Female60.0%
Male40.0%
Average age28.2
Estimated audience size8,112,250
Fig. 03

Age distribution

Ø 28.2
average years
Age distribution of the Illustrator audience in United States
Age bracketShare%
16-1953%
20-2922%
30-3910%
40-498%
50+6%
Fig. 04

Worldwide distribution

21.2%

of the worldwide Illustrator audience comes from United States.

Worldwide audience distribution share by country for Illustrator
CountryShare
Japan31.3%
United States21.2%
Italy5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Illustrator audience in United States is strongest.

Fig. 05

Top regions by affinity

Illustrator fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~300K1.39×
02California~1M1.37×
03Texas~900K1.27×
04Utah~90K1.25×
05Oregon~100K1.18×
06Mississippi~80K1.16×
07New York~500K1.14×
08Hawaii~40K1.14×
09Washington, District of Columbia~30K1.14×
10Alabama~100K1.13×
11South Carolina~100K1.12×
12Oklahoma~100K1.12×
13New Mexico~50K1.11×
14Washington~200K1.10×
15Florida~600K1.08×
16North Carolina~300K1.08×
17New Jersey~200K1.05×
18Arizona~200K1.05×
19Kansas~70K1.05×
20Virginia~200K1.03×
21Maryland~100K1.03×
22Missouri~100K1.02×
23Kentucky~100K1.01×
24Illinois~300K1.00×
25Nevada~80K1.00×
26Rhode Island~30K1.00×
27Indiana~100K0.99×
28Louisiana~100K0.98×
29Arkansas~70K0.98×
30Pennsylvania~300K0.97×
31Massachusetts~200K0.97×
32Idaho~40K0.97×
33Alaska~20K0.97×
34Nebraska~40K0.96×
35Michigan~200K0.94×
36South Dakota~20K0.94×
37Ohio~200K0.93×
38Tennessee~200K0.93×
39Minnesota~100K0.93×
40Montana~20K0.93×
41Vermont~10K0.93×
42Connecticut~70K0.91×
43Colorado~100K0.90×
44West Virginia~30K0.90×
45Wisconsin~100K0.89×
46North Dakota~10K0.88×
47Delaware~20K0.87×
48Iowa~60K0.86×
49Maine~20K0.85×
50New Hampshire~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Illustrator, United States
0.82×1.00×1.39×
Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Illustrator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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