Rascasse Audience Intelligence

Oil painting Audience in United States

A data profile of the people who buy, follow and care about Oil painting in United States — modelled from more than twelve digital signal sources. Oil painting has an estimated audience of 13,043,370 people in United States.

#1814among Topic in United States#35in Arts & Culture

The average Oil painting fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Art Collecting, Digital illustration, with strongest over-indexing on Superman (3.12× the country average).

Demographically, the Oil painting audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oil painting fan in United States is more female, around 37.1 years old, with strong Design Affinity tendencies and a notable affinity for Superman.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oil painting profile in United States.

Audience size
13M
in United States
Gender
60.7%♀
39.3% male
Age
37.1
average years
Country rank
#2730
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oil painting fans

60.7% are female, 39.3% are male, average age 37.1.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Oil painting audience in United States
MetricValue
Female60.7%
Male39.3%
Average age37.1
Estimated audience size13,043,370
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Oil painting audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3917%
40-4916%
50+20%
Fig. 04

Worldwide distribution

14.9%

of the worldwide Oil painting audience comes from United States.

Worldwide audience distribution share by country for Oil painting
CountryShare
United States14.9%
Japan12.5%
China10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oil painting audience in United States is strongest.

Fig. 05

Top regions by affinity

Oil painting fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K1.45×
02California~2M1.26×
03Washington~300K1.23×
04Oregon~200K1.20×
05Idaho~70K1.13×
06Alabama~200K1.11×
07Texas~1M1.10×
08Georgia~400K1.10×
09Virginia~300K1.10×
10Washington, District of Columbia~40K1.09×
11Oklahoma~200K1.08×
12New York~800K1.06×
13Tennessee~300K1.06×
14Kentucky~200K1.05×
15Arkansas~100K1.04×
16Kansas~100K1.04×
17Montana~40K1.04×
18Massachusetts~300K1.03×
19North Carolina~400K1.01×
20New Jersey~300K1.01×
21Maryland~200K1.01×
22Louisiana~200K1.01×
23Alaska~30K1.01×
24Colorado~200K1.00×
25Connecticut~100K1.00×
26New Mexico~70K1.00×
27New Hampshire~50K0.99×
28Missouri~200K0.98×
29Mississippi~100K0.97×
30Illinois~400K0.96×
31Arizona~300K0.96×
32Indiana~200K0.96×
33Maine~40K0.96×
34Vermont~20K0.96×
35Pennsylvania~400K0.95×
36South Carolina~200K0.95×
37Hawaii~50K0.95×
38Rhode Island~40K0.95×
39Michigan~300K0.94×
40Nebraska~60K0.93×
41Nevada~100K0.92×
42Florida~800K0.91×
43Ohio~400K0.91×
44Minnesota~200K0.91×
45West Virginia~60K0.91×
46Wisconsin~200K0.89×
47South Dakota~30K0.89×
48North Dakota~20K0.88×
49Delaware~30K0.87×
50Iowa~90K0.84×
Fig. 06

Affinity by region

Affinity by region — Oil painting, United States
0.84×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oil painting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oil painting audience
#·InterestCategoryAffinity×
01Watercolor ArtistArts & Culture13.80×
02Computer ArtsTechnology & Electronics13.66×
03Graphics tabletTechnology & Electronics13.01×
04ANTHEMMusic & Radio12.73×
05Figure drawingArts & Culture12.45×
06Art CollectingArts & Culture11.71×
07Portrait paintingArts & Culture10.85×
08Digital paintingArts & Culture10.45×
09SketchbookLiterature10.06×
10Contemporary art galleryArts & Culture8.76×
11Digital illustrationArts & Culture6.94×
12Abstract artArts & Culture5.40×
13Digital artArts & Culture5.17×
14Watercolor paintingArts & Culture5.00×
15Anime conventionLiterature4.66×
16Contemporary artArts & Culture3.85×
17LivemusicMusic & Radio3.47×
18SupermanMovies & TV3.12×
19PaintingArts & Culture2.39×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oil painting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oil painting audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.85×
MindfulnessBALANCE1.74×
Early Adopter MentalityPOWER1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oil painting audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.72×
Price SensitivityPREMIUM0.76×
Convenience OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oil painting have in United States?

Oil painting has an estimated audience of 13,043,370 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Oil painting fans?

60.7% of Oil painting fans are female, 39.3% are male, with an average age of 37.1 years.

03

Which brands do Oil painting fans like most?

Oil painting fans show strongest brand affinity for Superman (3.12×), Art Collecting (11.71×), and Digital illustration (6.94×) over the country average.

04

Where do Oil painting fans live in United States?

Oil painting fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Oil painting fans also like?

Beyond Oil painting itself, the audience over-indexes on Art Collecting (11.71×), Digital illustration (6.94×), Computer Arts (13.66×), and Portrait painting (10.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See Oil painting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Oil painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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