A data profile of the people who buy, follow and care about Oil painting in Spain — modelled from more than twelve digital signal sources. Oil painting has an estimated audience of 2,227,393 people in Spain.
The average Oil painting fan in Spain is 41.4 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Digital illustration, Abstract art, Watercolor painting, with strongest over-indexing on Digital illustration (20.14× the country average).
Demographically, the Oil painting audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Design Affinity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Oil painting fan in Spain is more female, around 41.4 years old, with strong Design Affinity tendencies and a notable affinity for Digital illustration.
The key figures that characterise the Oil painting profile in Spain.
61.8% are female, 38.2% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 41.4 |
| Estimated audience size | 2,227,393 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Oil painting audience comes from Spain.
| Country | Share |
|---|---|
| United States | 14.9% |
| Japan | 12.5% |
| China | 10.7% |
Where the Oil painting audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~20K | 1.22× | |
| 02 | Cantabria | ~30K | 1.05× | |
| 03 | Catalonia | ~400K | 1.04× | |
| 04 | Navarre | ~30K | 1.04× | |
| 05 | Extremadura | ~50K | 1.02× | |
| 06 | Community of Madrid | ~400K | 1.00× | |
| 07 | Aragon | ~60K | 0.99× | |
| 08 | Principality of Asturias | ~50K | 0.99× | |
| 09 | Balearic Islands | ~60K | 0.98× | |
| 10 | Region of Murcia | ~70K | 0.97× | |
| 11 | Castile and León | ~90K | 0.95× | |
| 12 | Castilla-La Mancha | ~90K | 0.95× | |
| 13 | Canary Islands | ~100K | 0.94× | |
| 14 | Comunidad Valenciana | ~200K | 0.93× | |
| 15 | Basque Autonomous Country | ~80K | 0.93× | |
| 16 | Galicia | ~100K | 0.92× | |
| 17 | Andalusia | ~400K | 0.85× |
The strongest cross-interests of the Oil painting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online art gallery | Arts & Culture | 26.47× | ||
| 02 | Sketch (drawing) | Kids & Family | 22.88× | ||
| 03 | Acrylic paint | Arts & Culture | 20.48× | ||
| 04 | Digital illustration | Arts & Culture | 20.14× | ||
| 05 | Olivia Colman | Movies & TV | 20.10× | ||
| 06 | Contemporary art gallery | Arts & Culture | 17.92× | ||
| 07 | Watercolor painting | Arts & Culture | 17.69× | ||
| 08 | Abstract art | Arts & Culture | 17.67× | ||
| 09 | Illustrator | Business & Career | 16.04× | ||
| 10 | Jim Carrey | Movies & TV | 14.31× | ||
| 11 | Saatchi Gallery | Arts & Culture | 13.57× | ||
| 12 | Art auction | Arts & Culture | 12.96× | ||
| 13 | Urban art | Arts & Culture | 11.67× | ||
| 14 | Graphic designer | Business & Career | 10.95× | ||
| 15 | Digital art | Arts & Culture | 8.01× | ||
| 16 | Art exhibition | Arts & Culture | 6.46× | ||
| 17 | Modern art | Arts & Culture | 6.45× | ||
| 18 | Illustration | Arts & Culture | 5.88× | ||
| 19 | Art museum | Arts & Culture | 5.76× | ||
| 20 | Contemporary art | Arts & Culture | 5.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.75× | |
| Extroversion | THRILL | 2.45× | |
| Urban Lifestyle | OPEN | 2.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Price Sensitivity | PREMIUM | 0.99× | |
| Sports Activity | POWER | 1.08× |
Oil painting has an estimated audience of 2,227,393 people in Spain, concentrated in Catalonia and Community of Madrid.
61.8% of Oil painting fans are female, 38.2% are male, with an average age of 41.4 years.
Oil painting fans show strongest brand affinity for Digital illustration (20.14×), Abstract art (17.67×), and Watercolor painting (17.69×) over the country average.
Oil painting fans in Spain are most concentrated in Catalonia (reach ~400K), Community of Madrid (reach ~400K), and Andalusia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Oil painting itself, the audience over-indexes on Abstract art (17.67×), Watercolor painting (17.69×), Contemporary art gallery (17.92×), and Acrylic paint (20.48×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Oil painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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