A data profile of the people who buy, follow and care about Oil painting in India — modelled from more than twelve digital signal sources. Oil painting has an estimated audience of 4,439,881 people in India.
The average Oil painting fan in India is 28.9 years old, balanced, and lives primarily in Tamil Nadu.
The audience is concentrated in Tamil Nadu, West Bengal, Uttar Pradesh.
Top brand affinities include Indian Premier League, India national cricket team, XXXTentacion, with strongest over-indexing on Indian Premier League (1.54× the country average).
Demographically, the Oil painting audience skews balanced with an average age of 28.9, and over-indexes on personality traits such as Urban Lifestyle, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Oil painting fan in India is balanced, around 28.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Oil painting profile in India.
46.2% are female, 53.8% are male, average age 28.9.
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 28.9 |
| Estimated audience size | 4,439,881 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 30% | |
| 30-39 | 13% | |
| 40-49 | 7% | |
| 50+ | 5% |
of the worldwide Oil painting audience comes from India.
| Country | Share |
|---|---|
| United States | 14.9% |
| Japan | 12.5% |
| China | 10.7% |
Where the Oil painting audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~300K | 3.10× | |
| 02 | Andhra Pradesh | ~100K | 2.17× | |
| 03 | Kerala | ~100K | 1.99× | |
| 04 | West Bengal | ~300K | 1.95× | |
| 05 | Telangana | ~100K | 1.77× | |
| 06 | Assam | ~60K | 1.26× | |
| 07 | Nagaland | ~3K | 0.98× | |
| 08 | Manipur | ~5K | 0.96× | |
| 09 | Sikkim | ~2K | 0.96× | |
| 10 | Tripura | ~6K | 0.94× | |
| 11 | Karnataka | ~100K | 0.93× | |
| 12 | Jharkhand | ~40K | 0.93× | |
| 13 | Chhattisgarh | ~30K | 0.93× | |
| 14 | Mizoram | ~3K | 0.93× | |
| 15 | Arunachal Pradesh | ~3K | 0.93× | |
| 16 | Meghalaya | ~4K | 0.91× | |
| 17 | Uttarakhand | ~20K | 0.87× | |
| 18 | Goa | ~4K | 0.86× | |
| 19 | Punjab (region) | ~50K | 0.79× | |
| 20 | Madhya Pradesh | ~60K | 0.77× | |
| 21 | Haryana | ~40K | 0.76× | |
| 22 | Himachal Pradesh | ~10K | 0.75× | |
| 23 | Odisha | ~40K | 0.74× | |
| 24 | Rajasthan | ~70K | 0.72× | |
| 25 | Gujarat | ~80K | 0.68× | |
| 26 | Uttar Pradesh | ~100K | 0.67× | |
| 27 | Jammu and Kashmir | ~10K | 0.67× | |
| 28 | Maharashtra | ~100K | 0.65× | |
| 29 | Bihar | ~50K | 0.62× |
The strongest cross-interests of the Oil painting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Abstract art | Arts & Culture | 3.42× | ||
| 02 | Contemporary art | Arts & Culture | 3.20× | ||
| 03 | Telugu language | Politics & Society | 2.09× | ||
| 04 | Hindustani language | Politics & Society | 2.08× | ||
| 05 | Option (finance) | Business & Career | 1.99× | ||
| 06 | Tamil language | Politics & Society | 1.91× | ||
| 07 | Tamil cinema | Movies & TV | 1.87× | ||
| 08 | Chennai | Travel & Leisure | 1.87× | ||
| 09 | Serial (podcast) | Music & Radio | 1.83× | ||
| 10 | Rajasthan Royals | Sports | 1.76× | ||
| 11 | Sari | Fashion & Accessoires | 1.75× | ||
| 12 | XXXTentacion | Music & Radio | 1.66× | ||
| 13 | Chennai Super Kings | Sports | 1.65× | ||
| 14 | Virat Kohli | Sports | 1.64× | ||
| 15 | India national cricket team | Sports | 1.62× | ||
| 16 | Bollywood movies | Movies & TV | 1.56× | ||
| 17 | Cuisine | Food & Beverages | 1.55× | ||
| 18 | Indian Premier League | Sports | 1.54× | ||
| 19 | Cinema of India | Movies & TV | 1.52× | ||
| 20 | Flipkart | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.47× | |
| Tradition | CONSERVATISM | 1.42× | |
| Healthy Lifestyle | BALANCE | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.85× | |
| DIY Mentality | THRILL | 0.88× | |
| Patriotism | CONSERVATISM | 0.89× |
Oil painting has an estimated audience of 4,439,881 people in India, concentrated in Tamil Nadu and West Bengal.
46.2% of Oil painting fans are female, 53.8% are male, with an average age of 28.9 years.
Oil painting fans show strongest brand affinity for Indian Premier League (1.54×), India national cricket team (1.62×), and XXXTentacion (1.66×) over the country average.
Oil painting fans in India are most concentrated in Tamil Nadu (reach ~300K), West Bengal (reach ~300K), and Uttar Pradesh (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Oil painting itself, the audience over-indexes on India national cricket team (1.62×), XXXTentacion (1.66×), Bollywood movies (1.56×), and Virat Kohli (1.64×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Oil painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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