A data profile of the people who buy, follow and care about Rajasthan Royals in India — modelled from more than twelve digital signal sources. Rajasthan Royals has an estimated audience of 20,372,944 people in India.
Rajasthan Royals has an estimated audience of 20,372,944 people in India. 24.4% are female, 75.6% are male, average age 28.2. Top brand affinities: Indian Premier League, India national cricket team, Do it yourself (DIY), Virat Kohli, Chennai Super Kings.
Top brand affinities include Indian Premier League, India national cricket team, Do it yourself (DIY), with strongest over-indexing on Indian Premier League (1.58× the country average).
Demographically, the Rajasthan Royals audience skews more male with an average age of 28.2, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
The typical Rajasthan Royals fan in India is more male, around 28.2 years old, with strong DIY Mentality tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Rajasthan Royals profile in India.
24.4% are female, 75.6% are male, average age 28.2.
| Metric | Value |
|---|---|
| Female | 24.4% |
| Male | 75.6% |
| Average age | 28.2 |
| Estimated audience size | 20,372,944 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 30% | |
| 30-39 | 13% | |
| 40-49 | 6% | |
| 50+ | 4% |
of the worldwide Rajasthan Royals audience comes from India.
| Country | Share |
|---|---|
| India | 77.2% |
| United States | 4.0% |
| United Arab Emirates | 2.7% |
The strongest cross-interests of the Rajasthan Royals audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crochet | Home & Garden | 2.87× | ||
| 02 | Do it yourself (DIY) | Home & Garden | 2.46× | ||
| 03 | Ranveer Singh | Movies & TV | 2.03× | ||
| 04 | Kolkata Knight Riders | Sports | 1.98× | ||
| 05 | Embroidery | Home & Garden | 1.97× | ||
| 06 | Salman Khan | Movies & TV | 1.92× | ||
| 07 | Amitabh Bachchan | Movies & TV | 1.88× | ||
| 08 | England cricket team | Sports | 1.87× | ||
| 09 | Rohit Sharma | Sports | 1.86× | ||
| 10 | Mutual fund | Business & Career | 1.84× | ||
| 11 | Chennai | Travel & Leisure | 1.83× | ||
| 12 | Pakistan national cricket team | Sports | 1.81× | ||
| 13 | Chennai Super Kings | Sports | 1.75× | ||
| 14 | India national cricket team | Sports | 1.72× | ||
| 15 | Virat Kohli | Sports | 1.63× | ||
| 16 | Investment banking | Business & Career | 1.63× | ||
| 17 | Indian Premier League | Sports | 1.58× | ||
| 18 | Pakistan | Travel & Leisure | 1.57× | ||
| 19 | Rummy | Games | 1.51× | ||
| 20 | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.83× | |
| Quality Awareness | PREMIUM | 1.56× | |
| Tradition | CONSERVATISM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Mindfulness | BALANCE | 0.84× | |
| Price Sensitivity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Rajasthan Royals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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