A data profile of the people who buy, follow and care about Investment banking in India — modelled from more than twelve digital signal sources. Investment banking has an estimated audience of 15,041,057 people in India.
The average Investment banking fan in India is 31.7 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Karnataka, Uttar Pradesh.
Top brand affinities include India national cricket team, Banking, Virat Kohli, with strongest over-indexing on India national cricket team (1.53× the country average).
Demographically, the Investment banking audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Career Orientation, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Investment banking fan in India is more male, around 31.7 years old, with strong Career Orientation tendencies and a notable affinity for India national cricket team.
The key figures that characterise the Investment banking profile in India.
32.2% are female, 67.8% are male, average age 31.7.
| Metric | Value |
|---|---|
| Female | 32.2% |
| Male | 67.8% |
| Average age | 31.7 |
| Estimated audience size | 15,041,057 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 31% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Investment banking audience comes from India.
| Country | Share |
|---|---|
| United States | 9.9% |
| India | 9.5% |
| Brazil | 4.8% |
Where the Investment banking audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maharashtra | ~1.5M | 2.27× | |
| 02 | Karnataka | ~800K | 2.08× | |
| 03 | Tamil Nadu | ~600K | 1.76× | |
| 04 | Telangana | ~300K | 1.58× | |
| 05 | Haryana | ~200K | 1.28× | |
| 06 | Goa | ~20K | 1.23× | |
| 07 | Uttarakhand | ~90K | 1.16× | |
| 08 | Kerala | ~300K | 1.13× | |
| 09 | Gujarat | ~400K | 1.06× | |
| 10 | Chhattisgarh | ~100K | 1.03× | |
| 11 | Madhya Pradesh | ~300K | 1.02× | |
| 12 | Punjab (region) | ~200K | 0.96× | |
| 13 | Andhra Pradesh | ~200K | 0.96× | |
| 14 | Jharkhand | ~100K | 0.95× | |
| 15 | Sikkim | ~6K | 0.93× | |
| 16 | West Bengal | ~400K | 0.92× | |
| 17 | Uttar Pradesh | ~700K | 0.91× | |
| 18 | Meghalaya | ~10K | 0.89× | |
| 19 | Arunachal Pradesh | ~8K | 0.89× | |
| 20 | Nagaland | ~9K | 0.88× | |
| 21 | Mizoram | ~9K | 0.88× | |
| 22 | Manipur | ~20K | 0.87× | |
| 23 | Odisha | ~100K | 0.86× | |
| 24 | Assam | ~100K | 0.86× | |
| 25 | Rajasthan | ~300K | 0.82× | |
| 26 | Tripura | ~20K | 0.79× | |
| 27 | Himachal Pradesh | ~50K | 0.77× | |
| 28 | Jammu and Kashmir | ~40K | 0.65× | |
| 29 | Bihar | ~200K | 0.56× |
The strongest cross-interests of the Investment banking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stock | Business & Career | 1.88× | ||
| 02 | Stock exchange | Business & Career | 1.87× | ||
| 03 | Day trading | Business & Career | 1.86× | ||
| 04 | Pakistan national cricket team | Sports | 1.84× | ||
| 05 | Option (finance) | Business & Career | 1.80× | ||
| 06 | Financial market | Business & Career | 1.80× | ||
| 07 | Stock market | Business & Career | 1.78× | ||
| 08 | Mutual fund | Business & Career | 1.78× | ||
| 09 | STAR Sports | Movies & TV | 1.78× | ||
| 10 | Investment strategy | Business & Career | 1.76× | ||
| 11 | Banking | Business & Career | 1.70× | ||
| 12 | Card games | Games | 1.66× | ||
| 13 | Rajasthan Royals | Sports | 1.63× | ||
| 14 | Rohit Sharma | Sports | 1.62× | ||
| 15 | Financial services | Business & Career | 1.60× | ||
| 16 | Kolkata Knight Riders | Sports | 1.59× | ||
| 17 | Telugu language | Politics & Society | 1.59× | ||
| 18 | Chennai Super Kings | Sports | 1.54× | ||
| 19 | India national cricket team | Sports | 1.53× | ||
| 20 | Virat Kohli | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.34× | |
| Social Media Usage | JOY | 1.21× | |
| Risk Appetite | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.83× | |
| Sustainability | BALANCE | 0.86× | |
| Convenience Orientation | PREMIUM | 0.87× |
Investment banking has an estimated audience of 15,041,057 people in India, concentrated in Maharashtra and Karnataka.
32.2% of Investment banking fans are female, 67.8% are male, with an average age of 31.7 years.
Investment banking fans show strongest brand affinity for India national cricket team (1.53×), Banking (1.7×), and Virat Kohli (1.53×) over the country average.
Investment banking fans in India are most concentrated in Maharashtra (reach ~1.5M), Karnataka (reach ~800K), and Uttar Pradesh (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Investment banking itself, the audience over-indexes on Banking (1.7×), Virat Kohli (1.53×), Chennai Super Kings (1.54×), and Rajasthan Royals (1.63×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Investment banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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