Rascasse Audience Intelligence

Investment banking Audience in Brazil

A data profile of the people who buy, follow and care about Investment banking in Brazil — modelled from more than twelve digital signal sources. Investment banking has an estimated audience of 7,638,217 people in Brazil.

#52among Field of study in Brazil#537among Topic in Brazil#121in Business & Career

The average Investment banking fan in Brazil is 44.2 years old, balanced, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Investment banking profile in Brazil.

Audience size
7.6M
in Brazil
Gender
53.5%♀
46.5% male
Age
44.2
average years
Country rank
#810
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Investment banking fans

53.5% are female, 46.5% are male, average age 44.2.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Investment banking audience in Brazil
MetricValue
Female53.5%
Male46.5%
Average age44.2
Estimated audience size7,638,217
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Investment banking audience in Brazil
Age bracketShare%
16-199%
20-2916%
30-3920%
40-4923%
50+31%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Investment banking audience comes from Brazil.

Worldwide audience distribution share by country for Investment banking
CountryShare
United States9.9%
India9.5%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Investment banking audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Investment banking fans by region: top regions in Brazil
#RegionReachAffinity×
01São Paulo~4.5M2.30×
02Rio de Janeiro~800K1.18×
03Amapá~30K1.12×
04Federal District~100K1.09×
05Minas Gerais~900K1.08×
06Rio Grande do Sul~500K1.08×
07Roraima~20K1.07×
08Tocantins~50K1.01×
09Acre~30K1.01×
10Santa Catarina~400K1.00×
11Rondônia~60K1.00×
12Goiás~300K0.98×
13Sergipe~80K0.98×
14Espírito Santo~200K0.97×
15Piauí~100K0.97×
16Paraná~400K0.96×
17Alagoas~100K0.96×
18Mato Grosso do Sul~100K0.96×
19Amazonas~100K0.95×
20Rio Grande do Norte~100K0.95×
21Paraíba~100K0.94×
22Mato Grosso~100K0.94×
23Pernambuco~300K0.92×
24Ceará~300K0.92×
25Maranhão~200K0.92×
26Pará~200K0.91×
27Bahia~400K0.87×
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Investment banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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