Rascasse Audience Intelligence

Investment banking Audience in Spain

A data profile of the people who buy, follow and care about Investment banking in Spain — modelled from more than twelve digital signal sources. Investment banking has an estimated audience of 2,434,624 people in Spain.

The average Investment banking fan in Spain is 44.7 years old, balanced, and lives primarily in Community of Madrid.

The audience is concentrated in Community of Madrid, Catalonia, Comunidad Valenciana.

Top brand affinities include BBVA, forex trader, Forex signals, with strongest over-indexing on BBVA (2.45× the country average).

Demographically, the Investment banking audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Investment banking fan in Spain is balanced, around 44.7 years old, with strong Career Orientation tendencies and a notable affinity for BBVA.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Investment banking profile in Spain.

Audience size
2.4M
in Spain
Gender
51.7%
48.3% male
Age
44.7
average years
Country rank
#1615
Topic in Spain
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Investment banking fans

51.7% are female, 48.3% are male, average age 44.7.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Investment banking audience in Spain
MetricValue
Female51.7%
Male48.3%
Average age44.7
Estimated audience size2,434,624
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Investment banking audience in Spain
Age bracketShare%
16-1911%
20-2913%
30-3917%
40-4926%
50+33%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Investment banking audience comes from Spain.

Worldwide audience distribution share by country for Investment banking
CountryShare
United States9.9%
India9.5%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Investment banking audience in Spain is strongest.

Fig. 05

Top regions by affinity

Investment banking fans by region: top regions in Spain
#RegionReachAffinity×
01Comunidad Valenciana~500K1.71×
02Community of Madrid~600K1.52×
03Catalonia~500K1.21×
04La Rioja~20K1.16×
05Navarre~30K1.05×
06Cantabria~30K1.02×
07Balearic Islands~70K1.01×
08Extremadura~50K0.99×
09Principality of Asturias~60K0.97×
10Aragon~60K0.96×
11Region of Murcia~80K0.95×
12Castilla-La Mancha~90K0.94×
13Canary Islands~100K0.93×
14Castile and León~100K0.92×
15Galicia~100K0.91×
16Basque Autonomous Country~80K0.91×
17Andalusia~400K0.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Investment banking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Investment banking audience
#·InterestCategoryAffinity×
01Forex signalsBusiness & Career5.37×
02forex traderBusiness & Career5.35×
03Forex Online TradingBusiness & Career4.11×
04XForexBusiness & Career3.93×
05Electronic trading platformBusiness & Career3.54×
06Forex signalBusiness & Career3.46×
07Investment strategyBusiness & Career3.41×
08Trade RepublicBusiness & Career3.33×
09Investment managementBusiness & Career3.10×
10Foreign exchange marketBusiness & Career2.72×
11BBVABusiness & Career2.45×
12BankingBusiness & Career1.94×
13BankinterBusiness & Career1.86×
14Banco SabadellBusiness & Career1.80×
15El EconomistaNews1.75×
16CanadaTravel & Leisure1.67×
17La CaixaBusiness & Career1.63×
18InvestmentBusiness & Career1.62×
19InsuranceBusiness & Career1.60×
20IBEX 35Business & Career1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Investment banking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Investment banking audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.08×
Risk AppetiteTHRILL1.51×
Early Adopter MentalityPOWER1.46×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Investment banking audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.99×
MindfulnessBALANCE1.06×
Urban LifestyleOPEN1.06×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Investment banking have in Spain?

Investment banking has an estimated audience of 2,434,624 people in Spain, concentrated in Community of Madrid and Catalonia.

02

What is the gender split and age of Investment banking fans?

51.7% of Investment banking fans are female, 48.3% are male, with an average age of 44.7 years.

03

Which brands do Investment banking fans like most?

Investment banking fans show strongest brand affinity for BBVA (2.45×), forex trader (5.35×), and Forex signals (5.37×) over the country average.

04

Where do Investment banking fans live in Spain?

Investment banking fans in Spain are most concentrated in Community of Madrid (reach ~600K), Catalonia (reach ~500K), and Comunidad Valenciana (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Investment banking fans also like?

Beyond Investment banking itself, the audience over-indexes on forex trader (5.35×), Forex signals (5.37×), Canada (1.67×), and Bankinter (1.86×) compared to the Spain average.

Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Investment banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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