A data profile of the people who buy, follow and care about Investment banking in Spain — modelled from more than twelve digital signal sources. Investment banking has an estimated audience of 2,434,624 people in Spain.
The average Investment banking fan in Spain is 44.7 years old, balanced, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Catalonia, Comunidad Valenciana.
Top brand affinities include BBVA, forex trader, Forex signals, with strongest over-indexing on BBVA (2.45× the country average).
Demographically, the Investment banking audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Investment banking fan in Spain is balanced, around 44.7 years old, with strong Career Orientation tendencies and a notable affinity for BBVA.
The key figures that characterise the Investment banking profile in Spain.
51.7% are female, 48.3% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 44.7 |
| Estimated audience size | 2,434,624 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Investment banking audience comes from Spain.
| Country | Share |
|---|---|
| United States | 9.9% |
| India | 9.5% |
| Brazil | 4.8% |
Where the Investment banking audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Comunidad Valenciana | ~500K | 1.71× | |
| 02 | Community of Madrid | ~600K | 1.52× | |
| 03 | Catalonia | ~500K | 1.21× | |
| 04 | La Rioja | ~20K | 1.16× | |
| 05 | Navarre | ~30K | 1.05× | |
| 06 | Cantabria | ~30K | 1.02× | |
| 07 | Balearic Islands | ~70K | 1.01× | |
| 08 | Extremadura | ~50K | 0.99× | |
| 09 | Principality of Asturias | ~60K | 0.97× | |
| 10 | Aragon | ~60K | 0.96× | |
| 11 | Region of Murcia | ~80K | 0.95× | |
| 12 | Castilla-La Mancha | ~90K | 0.94× | |
| 13 | Canary Islands | ~100K | 0.93× | |
| 14 | Castile and León | ~100K | 0.92× | |
| 15 | Galicia | ~100K | 0.91× | |
| 16 | Basque Autonomous Country | ~80K | 0.91× | |
| 17 | Andalusia | ~400K | 0.80× |
The strongest cross-interests of the Investment banking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Forex signals | Business & Career | 5.37× | ||
| 02 | forex trader | Business & Career | 5.35× | ||
| 03 | Forex Online Trading | Business & Career | 4.11× | ||
| 04 | XForex | Business & Career | 3.93× | ||
| 05 | Electronic trading platform | Business & Career | 3.54× | ||
| 06 | Forex signal | Business & Career | 3.46× | ||
| 07 | Investment strategy | Business & Career | 3.41× | ||
| 08 | Trade Republic | Business & Career | 3.33× | ||
| 09 | Investment management | Business & Career | 3.10× | ||
| 10 | Foreign exchange market | Business & Career | 2.72× | ||
| 11 | BBVA | Business & Career | 2.45× | ||
| 12 | Banking | Business & Career | 1.94× | ||
| 13 | Bankinter | Business & Career | 1.86× | ||
| 14 | Banco Sabadell | Business & Career | 1.80× | ||
| 15 | El Economista | News | 1.75× | ||
| 16 | Canada | Travel & Leisure | 1.67× | ||
| 17 | La Caixa | Business & Career | 1.63× | ||
| 18 | Investment | Business & Career | 1.62× | ||
| 19 | Insurance | Business & Career | 1.60× | ||
| 20 | IBEX 35 | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.08× | |
| Risk Appetite | THRILL | 1.51× | |
| Early Adopter Mentality | POWER | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.99× | |
| Mindfulness | BALANCE | 1.06× | |
| Urban Lifestyle | OPEN | 1.06× |
Investment banking has an estimated audience of 2,434,624 people in Spain, concentrated in Community of Madrid and Catalonia.
51.7% of Investment banking fans are female, 48.3% are male, with an average age of 44.7 years.
Investment banking fans show strongest brand affinity for BBVA (2.45×), forex trader (5.35×), and Forex signals (5.37×) over the country average.
Investment banking fans in Spain are most concentrated in Community of Madrid (reach ~600K), Catalonia (reach ~500K), and Comunidad Valenciana (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Investment banking itself, the audience over-indexes on forex trader (5.35×), Forex signals (5.37×), Canada (1.67×), and Bankinter (1.86×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Investment banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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