A data profile of the people who buy, follow and care about Insurance in Spain — modelled from more than twelve digital signal sources. Insurance has an estimated audience of 6,852,888 people in Spain.
The average Insurance fan in Spain is 47.4 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include BBVA, Cajamar, Design, with strongest over-indexing on BBVA (1.71× the country average).
Demographically, the Insurance audience skews balanced with an average age of 47.4, and over-indexes on personality traits such as Need for Security, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Insurance fan in Spain is balanced, around 47.4 years old, with strong Need for Security tendencies and a notable affinity for BBVA.
The key figures that characterise the Insurance profile in Spain.
51.9% are female, 48.1% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 47.4 |
| Estimated audience size | 6,852,888 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 39% |
of the worldwide Insurance audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 4.5% |
| United Kingdom | 4.5% |
Where the Insurance audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Andalusia | ~3.5M | 2.46× | |
| 02 | Community of Madrid | ~1.5M | 1.41× | |
| 03 | Canary Islands | ~400K | 1.29× | |
| 04 | Region of Murcia | ~300K | 1.27× | |
| 05 | Balearic Islands | ~200K | 1.06× | |
| 06 | Comunidad Valenciana | ~800K | 1.02× | |
| 07 | Catalonia | ~1M | 0.96× | |
| 08 | La Rioja | ~40K | 0.93× | |
| 09 | Navarre | ~80K | 0.92× | |
| 10 | Principality of Asturias | ~100K | 0.88× | |
| 11 | Cantabria | ~80K | 0.88× | |
| 12 | Basque Autonomous Country | ~200K | 0.87× | |
| 13 | Aragon | ~200K | 0.87× | |
| 14 | Extremadura | ~100K | 0.87× | |
| 15 | Castilla-La Mancha | ~200K | 0.86× | |
| 16 | Galicia | ~300K | 0.85× | |
| 17 | Castile and León | ~200K | 0.82× |
The strongest cross-interests of the Insurance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Insurance policy | Business & Career | 7.19× | ||
| 02 | The Residents | Music & Radio | 7.13× | ||
| 03 | Fred. Olsen & Co. | Cars & Mobility | 5.35× | ||
| 04 | Office 365 | Technology & Electronics | 4.50× | ||
| 05 | Google Calendar | Internet & Social Media | 3.98× | ||
| 06 | Argent | Music & Radio | 3.90× | ||
| 07 | Google Drive | Technology & Electronics | 3.33× | ||
| 08 | Cajamar | Business & Career | 3.21× | ||
| 09 | OneDrive | Technology & Electronics | 3.19× | ||
| 10 | Soldering iron | Home & Garden | 2.86× | ||
| 11 | Moodle | Technology & Electronics | 2.74× | ||
| 12 | Tombola (bingo company) | Games | 2.56× | ||
| 13 | Mapfre | Business & Career | 2.26× | ||
| 14 | El Mundo (Colombia) | News | 2.21× | ||
| 15 | La Caixa | Business & Career | 2.13× | ||
| 16 | Loterías y Apuestas del Estado | Games | 1.87× | ||
| 17 | IBEX 35 | Business & Career | 1.83× | ||
| 18 | Bankinter | Business & Career | 1.80× | ||
| 19 | BBVA | Business & Career | 1.71× | ||
| 20 | Design | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.90× | |
| Career Orientation | POWER | 1.36× | |
| Convenience Orientation | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.49× | |
| Urban Lifestyle | OPEN | 0.64× | |
| Mindfulness | BALANCE | 0.67× |
Insurance has an estimated audience of 6,852,888 people in Spain, concentrated in Andalusia and Community of Madrid.
51.9% of Insurance fans are female, 48.1% are male, with an average age of 47.4 years.
Insurance fans show strongest brand affinity for BBVA (1.71×), Cajamar (3.21×), and Design (1.54×) over the country average.
Insurance fans in Spain are most concentrated in Andalusia (reach ~3.5M), Community of Madrid (reach ~1.5M), and Catalonia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Insurance itself, the audience over-indexes on Cajamar (3.21×), Design (1.54×), Fred. Olsen & Co. (5.35×), and Google Drive (3.33×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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