Insurance Audience in Spain
Insurance has an estimated audience of 6,852,888 people in Spain. 51.9% are female, 48.1% are male, average age 47.4. Top regions: Andalusia, Community of Madrid, Catalonia. Top brand affinities: BBVA, Office 365, Google Drive, Cajamar, Fred. Olsen & Co..
The average Insurance fan in Spain is 47.4 years old, balanced, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Community of Madrid, Catalonia. Top brand affinities include BBVA, Office 365, Google Drive, with strongest over-indexing on BBVA (1.71× the country average). Demographically, the Insurance audience skews balanced with an average age of 47.4, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Insurance fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 47.4 |
| Estimated audience size | 6,852,888 |
Audience persona
The typical Insurance fan in Spain is balanced, around 47.4 years old, with strong Need for Security tendencies and a notable affinity for BBVA.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 3,378,483 | 2.51× |
| Community of Madrid | 1,654,903 | 1.43× |
| Catalonia | 1,190,106 | 0.96× |
| Comunidad Valenciana | 788,776 | 1.03× |
| Canary Islands | 463,278 | 1.35× |
| Region of Murcia | 328,953 | 1.4× |
| Galicia | 256,053 | 0.8× |
| Castile and León | 216,963 | 0.73× |
| Castilla-La Mancha | 213,665 | 0.77× |
| Basque Autonomous Country | 211,288 | 0.82× |
| Balearic Islands | 209,590 | 1.09× |
| Aragon | 134,944 | 0.75× |
| Principality of Asturias | 120,204 | 0.74× |
| Extremadura | 95,884 | 0.65× |
| Navarre | 67,551 | 0.79× |
| Cantabria | 53,575 | 0.62× |
| La Rioja | 25,156 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BBVA | 1.71× | Business & Career |
| Office 365 | 4.5× | Technology & Electronics |
| Google Drive | 3.33× | Technology & Electronics |
| Cajamar | 3.21× | Business & Career |
| Fred. Olsen & Co. | 5.35× | Cars & Mobility |
| Design | 1.54× | Home & Garden |
| La Caixa | 2.13× | Business & Career |
| OneDrive | 3.19× | Technology & Electronics |
| The Residents | 7.13× | Music & Radio |
| Google Calendar | 3.98× | Internet & Social Media |
| IBEX 35 | 1.83× | Business & Career |
| Moodle | 2.74× | Technology & Electronics |
| Mapfre | 2.26× | Business & Career |
| Loterías y Apuestas del Estado | 1.87× | Games |
| Ouigo | 2.27× | Cars & Mobility |
| El Mundo (Colombia) | 2.21× | News |
| Ana de Armas | 2.6× | Movies & TV |
| Bankinter | 1.8× | Business & Career |
| Insurance policy | 7.19× | Business & Career |
| JYSK | 2.79× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.24 |
| Patriotism | CONSERVATISM | 1.24 |
| Community Orientation | OPEN | 1.1 |
| Family Orientation | CONSERVATISM | 1.07 |
| Social Media Usage | JOY | 0.99 |
| Quality Awareness | PREMIUM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 4.5% |
| United Kingdom | 4.5% |
See Insurance audiences in other countries
More Business & Career audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Insurance have in Spain?
Insurance has an estimated audience of 6,852,888 people in Spain, concentrated in Andalusia and Community of Madrid.
What is the gender split and age of Insurance fans?
51.9% of Insurance fans are female, 48.1% are male, with an average age of 47.4 years.
Which brands do Insurance fans like most?
Insurance fans show strongest brand affinity for BBVA (1.71×), Office 365 (4.5×), and Google Drive (3.33×) over the country average.
Where do Insurance fans live in Spain?
Insurance fans in Spain are most concentrated in Andalusia (reach 3,378,483), Community of Madrid (reach 1,654,903), and Catalonia (reach 1,190,106). These three regions account for the largest share of the active audience.
What other brands do Insurance fans also like?
Beyond Insurance itself, the audience over-indexes on Office 365 (4.5×), Google Drive (3.33×), Cajamar (3.21×), and Fred. Olsen & Co. (5.35×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.