A data profile of the people who buy, follow and care about Insurance in Mexico — modelled from more than twelve digital signal sources. Insurance has an estimated audience of 6,100,701 people in Mexico.
Insurance has an estimated audience of 6,100,701 people in Mexico. 46.0% are female, 54.0% are male, average age 37.3. Top brand affinities: AutoZone, HSBC, Credit (finance), Mouthwash, Financial technology.
Top brand affinities include AutoZone, HSBC, Credit (finance), with strongest over-indexing on AutoZone (1.79× the country average).
Demographically, the Insurance audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as DIY Mentality, Tradition.
The typical Insurance fan in Mexico is balanced, around 37.3 years old, with strong DIY Mentality tendencies and a notable affinity for AutoZone.
The key figures that characterise the Insurance profile in Mexico.
46.0% are female, 54.0% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 37.3 |
| Estimated audience size | 6,100,701 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 14% |
of the worldwide Insurance audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 4.5% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Insurance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | National Car Rental | Cars & Mobility | 3.08× | ||
| 02 | Whirlpool Corporation | Home & Garden | 2.12× | ||
| 03 | Head and Shoulders (story) | Beauty & Wellness | 2.12× | ||
| 04 | Listerine | Beauty & Wellness | 2.07× | ||
| 05 | Mouthwash | Health | 1.99× | ||
| 06 | Ace Frehley | Music & Radio | 1.98× | ||
| 07 | Cream cheese | Food & Beverages | 1.85× | ||
| 08 | AutoZone | Cars & Mobility | 1.79× | ||
| 09 | Financial technology | Business & Career | 1.78× | ||
| 10 | Vacuum cleaner | Home & Garden | 1.76× | ||
| 11 | HSBC | Business & Career | 1.68× | ||
| 12 | Openbank | Business & Career | 1.67× | ||
| 13 | Peugeot | Cars & Mobility | 1.62× | ||
| 14 | Retail banking | Business & Career | 1.60× | ||
| 15 | Waterproofing | Home & Garden | 1.58× | ||
| 16 | Credit (finance) | Business & Career | 1.56× | ||
| 17 | Car classification | Cars & Mobility | 1.55× | ||
| 18 | AFIRME | Business & Career | 1.53× | ||
| 19 | Nescafé | Food & Beverages | 1.51× | ||
| 20 | Michelin | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.98× | |
| Tradition | CONSERVATISM | 0.87× | |
| Social Media Usage | JOY | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.60× | |
| Design Affinity | PREMIUM | 0.62× | |
| Career Orientation | POWER | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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