Design Audience in Spain
Design has an estimated audience of 20,897,853 people in Spain. 59.4% are female, 40.6% are male, average age 44.6. Top brand affinities: MSN, Fernando Alonso, Iberia (airline), Julio Iglesias, Tenerife.
Top brand affinities include MSN, Fernando Alonso, Iberia (airline), with strongest over-indexing on MSN (4.41× the country average). Demographically, the Design audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Family Orientation, Luxury Orientation.
Category: Home & Garden · Type: Topic · Subtype: Lifestyle cluster
Demographics of Design fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 44.6 |
| Estimated audience size | 20,897,853 |
Audience persona
The typical Design fan in Spain is more female, around 44.6 years old, with strong Family Orientation tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 4.41× | News |
| Fernando Alonso | 3.58× | Sports |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Julio Iglesias | 2.28× | Music & Radio |
| Tenerife | 3.67× | Travel & Leisure |
| Movistar | 2.07× | Technology & Electronics |
| Stradivarius | 2.11× | Shopping |
| CAC 40 | 2.39× | Business & Career |
| 1.65× | Internet & Social Media | |
| Girona | 2.64× | Sports |
| Conforama | 2.53× | Home & Garden |
| Formentera | 4.49× | Travel & Leisure |
| Home improvement | 1.52× | Home & Garden |
| Aldi | 1.72× | Shopping |
| Brico Dépôt | 1.97× | Shopping |
| IKEA | 1.54× | Home & Garden |
| Catering | 3.88× | Food & Beverages |
| Orange | 2.24× | Technology & Electronics |
| Do it yourself (DIY) | 1.54× | Home & Garden |
| Mapfre | 1.98× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.39 |
| Luxury Orientation | PREMIUM | 1.38 |
| DIY Mentality | THRILL | 1.34 |
| Creativity | OPEN | 1.31 |
| Design Affinity | PREMIUM | 1.26 |
| Quality Awareness | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 7.0% |
| United Kingdom | 5.3% |
See Design audiences in other countries
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.