A data profile of the people who buy, follow and care about Design in Spain — modelled from more than twelve digital signal sources. Design has an estimated audience of 20,897,853 people in Spain.
Design has an estimated audience of 20,897,853 people in Spain. 59.4% are female, 40.6% are male, average age 44.6. Top brand affinities: IKEA, Lidl, Do it yourself (DIY), Home Appliances, Online newspaper.
Top brand affinities include IKEA, Lidl, Do it yourself (DIY), with strongest over-indexing on IKEA (1.54× the country average).
Demographically, the Design audience skews more female with an average age of 44.6, and over-indexes on personality traits such as DIY Mentality, Individualism.
The typical Design fan in Spain is more female, around 44.6 years old, with strong DIY Mentality tendencies and a notable affinity for IKEA.
The key figures that characterise the Design profile in Spain.
59.4% are female, 40.6% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 44.6 |
| Estimated audience size | 20,897,853 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 30% |
of the worldwide Design audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 7.0% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | IKEA | Home & Garden | 1.54× | ||
| 02 | Lidl | Shopping | 1.54× | ||
| 03 | Do it yourself (DIY) | Home & Garden | 1.54× | ||
| 04 | Home Appliances | Home & Garden | 1.54× | ||
| 05 | Online newspaper | News | 1.54× | ||
| 06 | Insurance | Business & Career | 1.54× | ||
| 07 | Banking | Business & Career | 1.54× | ||
| 08 | Gardening | Home & Garden | 1.54× | ||
| 09 | MSN | News | 1.54× | ||
| 10 | Pharmacy | Business & Career | 1.54× | ||
| 11 | EBay | Shopping | 1.54× | ||
| 12 | Innovation | Business & Career | 1.54× | ||
| 13 | Decorative arts | Arts & Culture | 1.54× | ||
| 14 | Cloud computing | Technology & Electronics | 1.54× | ||
| 15 | Valencia CF | Sports | 1.54× | ||
| 16 | Tradition | Politics & Society | 1.54× | ||
| 17 | Knitting | Home & Garden | 1.54× | ||
| 18 | Independent film | Movies & TV | 1.54× | ||
| 19 | Cancer awareness | Health | 1.54× | ||
| 20 | Renewable energy | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.42× | |
| Individualism | JOY | 1.24× | |
| Family Orientation | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.87× | |
| Travelling | THRILL | 0.87× | |
| Luxury Orientation | PREMIUM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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