Design Audience in United States

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Design has an estimated audience of 144,461,229 people in United States. 56.8% are female, 43.2% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Product design, Israel, Kendra Scott, UK garage, Jesse Plemons.

The average Design fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Israel, Kendra Scott, with strongest over-indexing on Product design (2.07× the country average). Demographically, the Design audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Price Sensitivity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Lifestyle cluster

Demographics of Design fans

Demographic split for Design audience in United States
MetricValue
Female56.8%
Male43.2%
Average age40.6
Estimated audience size144,461,229

Audience persona

The typical Design fan in United States is more female, around 40.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Design in United States
RegionReachAffinity
California20,528,7691.29×
Texas16,456,2041.33×
Florida12,079,3541.24×
New York9,651,9821.2×
Georgia5,556,6141.25×
Illinois4,864,9531.01×
North Carolina4,530,5491.04×
Pennsylvania4,449,0210.91×
Michigan4,122,3111.09×
Ohio4,106,1860.92×
Arizona3,760,7271.27×
Virginia3,732,8691.06×
New Jersey3,442,7390.94×
Washington3,217,2901.11×
Tennessee2,939,1981.01×
Indiana2,680,4261.02×
Massachusetts2,534,0820.89×
Maryland2,467,3110.99×
Missouri2,341,1651.01×
Alabama2,242,5461.11×
Colorado2,219,6170.97×
South Carolina2,178,9811×
Louisiana2,102,5341.13×
Wisconsin1,946,8090.9×
Oregon1,895,2151.14×
Minnesota1,847,1450.89×
Oklahoma1,776,2681.11×
Kentucky1,625,9610.9×
Nevada1,464,1961.05×
Mississippi1,359,7171.14×
Utah1,325,1141.02×
Kansas1,302,2851.14×
Connecticut1,297,4840.9×
Arkansas1,231,2931.03×
Iowa1,061,5710.89×
New Mexico869,3991.2×
Nebraska731,2191.01×
Idaho714,8390.99×
Hawaii584,2040.94×
West Virginia574,1330.85×
Washington, District of Columbia446,7141.03×
New Hampshire415,5360.73×
Maine404,7810.78×
Rhode Island392,6200.85×
Montana334,3460.83×
Delaware304,2730.76×
Alaska282,7500.91×
North Dakota272,0190.92×
South Dakota262,4960.79×
Vermont187,2480.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Design audience
BrandAffinityCategory
Product design2.07×Business & Career
Israel1.97×Travel & Leisure
Kendra Scott1.71×Fashion & Accessoires
UK garage2.54×Music & Radio
Jesse Plemons1.59×Movies & TV
Nebraska Cornhuskers football1.65×Sports
Cam Ward1.73×Sports
Jeep Wagoneer2.39×Cars & Mobility
Stamp collecting1.93×Home & Garden
Voter registration1.66×Politics & Society
Charlamagne Tha God3.18×Movies & TV
Hocus Pocus1.58×Movies & TV
Kento Yamazaki3.58×Movies & TV
Home staging1.69×Home & Garden
Embroidery Library4.29×Home & Garden
Isometric exercise2.4×Sports
Meals on Wheels1.58×Food & Beverages
Kodiak, Alaska2.27×Travel & Leisure
Jeep Grand Cherokee (WJ)1.61×Cars & Mobility
Keeper (password manager)1.6×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Design audience
TraitClusterScore
Price SensitivityPREMIUM1.33
SustainabilityBALANCE1.23
CreativityOPEN1.22
IndulgenceJOY1.2
Social Media UsageJOY1.2
Design AffinityPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Design
CountryShare
United States22.7%
Japan7.0%
United Kingdom5.3%

See Design audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Design have in United States?

Design has an estimated audience of 144,461,229 people in United States, concentrated in California and Texas.

What is the gender split and age of Design fans?

56.8% of Design fans are female, 43.2% are male, with an average age of 40.6 years.

Which brands do Design fans like most?

Design fans show strongest brand affinity for Product design (2.07×), Israel (1.97×), and Kendra Scott (1.71×) over the country average.

Where do Design fans live in United States?

Design fans in United States are most concentrated in California (reach 20,528,769), Texas (reach 16,456,204), and Florida (reach 12,079,354). These three regions account for the largest share of the active audience.

What other brands do Design fans also like?

Beyond Design itself, the audience over-indexes on Israel (1.97×), Kendra Scott (1.71×), UK garage (2.54×), and Jesse Plemons (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.