Rascasse Audience Intelligence

Design Audience in United States

A data profile of the people who buy, follow and care about Design in United States — modelled from more than twelve digital signal sources. Design has an estimated audience of 144,461,229 people in United States.

#16among Lifestyle cluster in United States#22among Topic in United States#1in Home & Garden

The average Design fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Diaper bag, Farmhouse, with strongest over-indexing on Planet Fitness (1.66× the country average).

Demographically, the Design audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Design fan in United States is more female, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Planet Fitness.

Category: Home & Garden · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Design profile in United States.

Audience size
144.5M
in United States
Gender
56.8%♀
43.2% male
Age
40.6
average years
Country rank
#30
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Design fans

56.8% are female, 43.2% are male, average age 40.6.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Design audience in United States
MetricValue
Female56.8%
Male43.2%
Average age40.6
Estimated audience size144,461,229
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Design audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4921%
50+24%
Fig. 04

Worldwide distribution

22.7%

of the worldwide Design audience comes from United States.

Worldwide audience distribution share by country for Design
CountryShare
United States22.7%
Japan7.0%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Design audience in United States is strongest.

Fig. 05

Top regions by affinity

Design fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~2.5M1.31×
02Texas~16M1.28×
03California~20M1.26×
04New Mexico~900K1.22×
05Arizona~3.5M1.20×
06Kansas~1.5M1.20×
07Georgia~5.5M1.19×
08Mississippi~1.5M1.18×
09Oklahoma~2M1.12×
10Florida~11M1.11×
11New York~9M1.10×
12Alabama~2M1.08×
13Arkansas~1.5M1.08×
14South Carolina~2.5M1.07×
15Indiana~3M1.06×
16Oregon~1.5M1.06×
17North Carolina~4.5M1.05×
18South Dakota~400K1.05×
19Virginia~3.5M1.02×
20Washington~3M1.02×
21Missouri~2.5M1.02×
22Michigan~4M1.01×
23Kentucky~2M1.01×
24Utah~1.5M1.01×
25Nebraska~700K1.01×
26Hawaii~600K1.00×
27North Dakota~300K1.00×
28Idaho~700K0.99×
29Nevada~1.5M0.98×
30Tennessee~3M0.96×
31Maryland~2.5M0.96×
32Illinois~4.5M0.95×
33Alaska~300K0.95×
34Pennsylvania~4.5M0.94×
35Ohio~4M0.94×
36Washington, District of Columbia~400K0.93×
37New Jersey~3.5M0.91×
38Colorado~2M0.91×
39Iowa~1M0.91×
40West Virginia~600K0.91×
41Montana~400K0.91×
42Wisconsin~2M0.90×
43Connecticut~1.5M0.89×
44Rhode Island~400K0.87×
45Delaware~300K0.86×
46Minnesota~2M0.85×
47Massachusetts~2.5M0.83×
48Vermont~200K0.80×
49Maine~400K0.78×
50New Hampshire~400K0.77×
Fig. 06

Affinity by region

Affinity by region — Design, United States
0.77×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Design audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Design audience
#·InterestCategoryAffinity×
01Universal StudiosMovies & TV2.37×
02Diaper bagKids & Family2.26×
03American ApparelFashion & Accessoires2.20×
04PonytailFashion & Accessoires1.93×
05Cloth diaperKids & Family1.93×
06Baby monitorKids & Family1.92×
07Ballroom danceMusic & Radio1.89×
08Princess PollyFashion & Accessoires1.88×
09Disney Cruise LineTravel & Leisure1.82×
10David YurmanFashion & Accessoires1.79×
11Food storageHome & Garden1.78×
12LabradorPets & Animals1.72×
13Planet FitnessSports1.66×
14FunkoKids & Family1.65×
15Compact carCars & Mobility1.63×
16Miniature SchnauzerPets & Animals1.60×
17Hiking trailsSports1.60×
18Alaskan MalamutePets & Animals1.60×
19CutleryHome & Garden1.53×
20FarmhouseTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Design audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Design audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.38×
CreativityOPEN1.28×
Price SensitivityPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Design audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.76×
PatriotismCONSERVATISM0.91×
Early Adopter MentalityPOWER0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Design have in United States?

Design has an estimated audience of 144,461,229 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Design fans?

56.8% of Design fans are female, 43.2% are male, with an average age of 40.6 years.

03

Which brands do Design fans like most?

Design fans show strongest brand affinity for Planet Fitness (1.66×), Diaper bag (2.26×), and Farmhouse (1.52×) over the country average.

04

Where do Design fans live in United States?

Design fans in United States are most concentrated in California (reach ~20M), Texas (reach ~16M), and Florida (reach ~11M). These three regions account for the largest share of the active audience.

05

What other brands do Design fans also like?

Beyond Design itself, the audience over-indexes on Diaper bag (2.26×), Farmhouse (1.52×), Universal Studios (2.37×), and Compact car (1.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Design audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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