Disney Cruise Line Audience in United States

Disney Cruise Line logo

Disney Cruise Line has an estimated audience of 6,851,000 people in United States. 71.2% are female, 28.8% are male, average age 37.8. Top regions: Florida, California, Texas. Top brand affinities: Arts and music, Sports, Music, Food and drink, Food.

The average Disney Cruise Line fan in United States is 37.8 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Arts and music, Sports, Music, with strongest over-indexing on Arts and music (2.25× the country average). Demographically, the Disney Cruise Line audience skews more female with an average age of 37.8, and over-indexes on personality traits such as DIY Mentality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

Demographics of Disney Cruise Line fans

Demographic split for Disney Cruise Line audience in United States
MetricValue
Female71.2%
Male28.8%
Average age37.8
Estimated audience size6,851,000

Audience persona

The typical Disney Cruise Line fan in United States is more female, around 37.8 years old, with strong DIY Mentality tendencies and a notable affinity for Arts and music.

Top regions in United States

Top regions ranked by reach for Disney Cruise Line in United States
RegionReachAffinity
Florida1,669,3593.6×
California593,7450.79×
Texas533,6120.91×
New York338,7540.88×
Pennsylvania278,3781.21×
Georgia268,8621.27×
North Carolina240,0961.16×
Ohio239,1221.13×
Illinois236,3421.04×
New Jersey202,6551.16×
Virginia191,2671.15×
Tennessee177,1971.29×
Michigan160,5410.9×
Indiana145,2091.16×
South Carolina140,6311.36×
Massachusetts134,5701×
Louisiana122,8181.39×
Maryland122,4381.04×
Alabama118,4711.24×
Missouri112,6101.02×
Kentucky103,9111.21×
Wisconsin102,1190.99×
Washington93,7690.68×
Colorado93,0760.86×
Arizona91,1120.65×
Minnesota80,4160.82×
Connecticut72,2571.05×
Utah67,6341.1×
Oklahoma66,7210.88×
Mississippi56,6851×
Nevada53,3210.8×
Arkansas51,8840.92×
Iowa50,9820.9×
Kansas45,1880.84×
Oregon45,1740.58×
New Hampshire33,9821.26×
West Virginia32,8521.03×
Hawaii31,4301.07×
Nebraska30,7490.89×
Idaho23,8440.69×
Rhode Island23,4111.07×
Delaware22,1021.17×
Maine21,7530.89×
New Mexico17,2620.5×
Washington, District of Columbia14,2560.69×
Alaska13,6200.93×
South Dakota10,3500.65×
North Dakota9,7310.69×
Montana7,7610.41×
Vermont6,8430.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Disney Cruise Line audience
BrandAffinityCategory
Arts and music2.25×Arts & Culture
Sports2.2×Sports
Music2.13×Business & Career
Food and drink2.09×Food & Beverages
Food2.14×Food & Beverages
Movies2.12×Movies & TV
Reading2.09×Literature
Entertainment2.17×Movies & TV
Pets2.17×Pets & Animals
Consumer electronics2.06×Technology & Electronics
Outdoor recreation2.15×Sports
Live events2.08×Music & Radio
Celebrity2.49×Movies & TV
Parent2.88×Kids & Family
Games1.97×Games
Shopping1.84×Shopping
Clothing1.87×Fashion & Accessoires
Fitness and wellness1.8×Sports
Beverages1.97×Food & Beverages
Energy2.61×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Disney Cruise Line audience
TraitClusterScore
DIY MentalityTHRILL1.35
TravellingTHRILL1.29
Early Adopter MentalityPOWER1.2
CreativityOPEN1.19
Sports ActivityPOWER1.14
Luxury OrientationPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Disney Cruise Line
CountryShare
United States62.9%
United Kingdom9.5%
Germany5.0%

See Disney Cruise Line audiences in other countries

More Cruises audiences in United States

Frequently asked questions

How many fans does Disney Cruise Line have in United States?

Disney Cruise Line has an estimated audience of 6,851,000 people in United States, concentrated in Florida and California.

What is the gender split and age of Disney Cruise Line fans?

71.2% of Disney Cruise Line fans are female, 28.8% are male, with an average age of 37.8 years.

Which brands do Disney Cruise Line fans like most?

Disney Cruise Line fans show strongest brand affinity for Arts and music (2.25×), Sports (2.2×), and Music (2.13×) over the country average.

Where do Disney Cruise Line fans live in United States?

Disney Cruise Line fans in United States are most concentrated in Florida (reach 1,669,359), California (reach 593,745), and Texas (reach 533,612). These three regions account for the largest share of the active audience.

What other brands do Disney Cruise Line fans also like?

Beyond Disney Cruise Line itself, the audience over-indexes on Sports (2.2×), Music (2.13×), Food and drink (2.09×), and Food (2.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Disney Cruise Line. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.