Rascasse Audience Intelligence

Disney Cruise Line Target Market in United States

A data profile of the people who buy, follow and care about Disney Cruise Line in United States — modelled from more than twelve digital signal sources. Disney Cruise Line has an estimated audience of 6,962,509 people in United States.

#3among Cruises in United States#522among Brand in United States#430in Travel & Leisure

The average Disney Cruise Line fan in United States is 37.8 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Arts and music, Sports, Music, with strongest over-indexing on Arts and music (2.25× the country average).

Demographically, the Disney Cruise Line audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Disney Cruise Line fan in United States is more female, around 37.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Arts and music.

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Disney Cruise Line profile in United States.

Audience size
7M
in United States
Gender
71.2%♀
28.8% male
Age
37.8
average years
Country rank
#5047
Brand in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Disney Cruise Line

71.2% are female, 28.8% are male, average age 37.8.

Fig. 02

Gender split

71.2%
Female
28.8%
Male
Demographic split for Disney Cruise Line audience in United States
MetricValue
Female71.2%
Male28.8%
Average age37.8
Estimated audience size6,962,509
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Disney Cruise Line audience in United States
Age bracketShare%
16-1922%
20-2922%
30-3921%
40-4919%
50+17%
Fig. 04

Worldwide distribution

63.2%

of the worldwide Disney Cruise Line audience comes from United States.

Worldwide audience distribution share by country for Disney Cruise Line
CountryShare
United States63.2%
United Kingdom9.4%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Disney Cruise Line audience in United States is strongest.

Fig. 05

Top regions by affinity

Disney Cruise Line customers by region in United States
#RegionReachAffinity×
01Florida~1.5M3.37×
02South Carolina~100K1.43×
03Louisiana~100K1.36×
04Alabama~100K1.34×
05Tennessee~200K1.29×
06Alaska~20K1.26×
07Georgia~300K1.23×
08Kentucky~100K1.21×
09Delaware~20K1.20×
10Pennsylvania~300K1.17×
11North Carolina~200K1.17×
12New Hampshire~30K1.17×
13Indiana~100K1.15×
14West Virginia~40K1.13×
15Ohio~200K1.12×
16Virginia~200K1.11×
17New Jersey~200K1.10×
18Utah~70K1.10×
19Rhode Island~20K1.06×
20Maryland~100K1.05×
21Hawaii~30K1.05×
22Connecticut~70K1.03×
23Missouri~100K1.01×
24Mississippi~60K1.01×
25Wisconsin~100K0.99×
26Illinois~200K0.95×
27Arkansas~50K0.94×
28Massachusetts~100K0.93×
29Nebraska~30K0.91×
30Texas~500K0.90×
31Oklahoma~70K0.89×
32Iowa~50K0.88×
33Michigan~200K0.86×
34Maine~20K0.86×
35New York~300K0.82×
36North Dakota~10K0.82×
37Colorado~90K0.81×
38Nevada~50K0.81×
39Kansas~40K0.81×
40California~600K0.78×
41Minnesota~80K0.78×
42South Dakota~10K0.77×
43Arizona~100K0.73×
44Idaho~20K0.71×
45Washington, District of Columbia~10K0.69×
46Vermont~8K0.69×
47Washington~90K0.64×
48New Mexico~20K0.59×
49Montana~10K0.58×
50Oregon~50K0.57×
Fig. 06

Affinity by region

Affinity by region — Disney Cruise Line, United States
0.57×1.00×3.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Disney Cruise Line audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Disney Cruise Line audience
#·InterestCategoryAffinity×
01ParentKids & Family2.88×
02EnergyHome & Garden2.61×
03CelebrityMovies & TV2.49×
04Arts and musicArts & Culture2.25×
05SportsSports2.20×
06EntertainmentMovies & TV2.17×
07PetsPets & Animals2.17×
08Outdoor recreationSports2.15×
09FoodFood & Beverages2.14×
10MusicBusiness & Career2.13×
11MoviesMovies & TV2.12×
12Food and drinkFood & Beverages2.09×
13ReadingLiterature2.09×
14Live eventsMusic & Radio2.08×
15Consumer electronicsTechnology & Electronics2.06×
16GamesGames1.97×
17BeveragesFood & Beverages1.97×
18ClothingFashion & Accessoires1.87×
19ShoppingShopping1.84×
20Fitness and wellnessSports1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Disney Cruise Line audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Disney Cruise Line audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.67×
Convenience OrientationPREMIUM1.67×
Community OrientationOPEN1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Disney Cruise Line audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.74×
Social Media UsageJOY0.76×
Quality AwarenessPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Disney Cruise Line's target market in United States?

Disney Cruise Line's target market in United States covers an estimated 6,962,509 people, concentrated in Florida and California.

02

What is the gender split and age of Disney Cruise Line customers?

71.2% of the Disney Cruise Line audience are female, 28.8% are male, with an average age of 37.8 years.

03

Which brands do Disney Cruise Line fans like most?

Disney Cruise Line fans show strongest brand affinity for Arts and music (2.25×), Sports (2.2×), and Music (2.13×) over the country average.

04

Where do Disney Cruise Line fans live in United States?

Disney Cruise Line fans in United States are most concentrated in Florida (reach ~1.5M), California (reach ~600K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Disney Cruise Line fans also like?

Beyond Disney Cruise Line itself, the audience over-indexes on Sports (2.2×), Music (2.13×), Food and drink (2.09×), and Food (2.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cruises audiences in United States

See Disney Cruise Line audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Disney Cruise Line. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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