Rascasse Audience Intelligence

MSC Cruises Target Market in United States

A data profile of the people who buy, follow and care about MSC Cruises in United States — modelled from more than twelve digital signal sources. MSC Cruises has an estimated audience of 5,885,604 people in United States.

#4among Cruises in United States#599among Brand in United States#489in Travel & Leisure

The average MSC Cruises fan in United States is 41.6 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, New York.

Top brand affinities include Backcountry skiing, The Open Championship, Rory McIlroy, with strongest over-indexing on Backcountry skiing (6.76× the country average).

Demographically, the MSC Cruises audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MSC Cruises fan in United States is more female, around 41.6 years old, with strong Sports Activity tendencies and a notable affinity for Backcountry skiing.

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MSC Cruises profile in United States.

Audience size
5.9M
in United States
Gender
65.7%♀
34.3% male
Age
41.6
average years
Country rank
#5799
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of MSC Cruises

65.7% are female, 34.3% are male, average age 41.6.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for MSC Cruises audience in United States
MetricValue
Female65.7%
Male34.3%
Average age41.6
Estimated audience size5,885,604
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the MSC Cruises audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3919%
40-4920%
50+27%
Fig. 04

Worldwide distribution

26.6%

of the worldwide MSC Cruises audience comes from United States.

Worldwide audience distribution share by country for MSC Cruises
CountryShare
United States26.6%
Italy14.5%
United Kingdom9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MSC Cruises audience in United States is strongest.

Fig. 05

Top regions by affinity

MSC Cruises customers by region in United States
#RegionReachAffinity×
01Florida~2M5.32×
02Georgia~400K2.12×
03South Carolina~200K2.10×
04New Jersey~300K1.76×
05New York~500K1.65×
06Connecticut~100K1.63×
07North Carolina~300K1.55×
08Tennessee~200K1.36×
09Texas~700K1.35×
10Rhode Island~20K1.32×
11Delaware~20K1.30×
12Alabama~100K1.19×
13Kentucky~90K1.16×
14Pennsylvania~200K1.10×
15Oklahoma~70K1.10×
16West Virginia~30K1.10×
17Virginia~200K1.08×
18Maryland~100K1.08×
19Arkansas~50K1.06×
20Ohio~200K1.05×
21New Hampshire~20K1.01×
22Louisiana~80K1.00×
23Michigan~100K0.95×
24Massachusetts~100K0.93×
25Indiana~100K0.90×
26Mississippi~40K0.87×
27Maine~20K0.87×
28Missouri~80K0.86×
29Vermont~9K0.83×
30Alaska~10K0.80×
31Utah~40K0.76×
32Kansas~30K0.74×
33Nevada~40K0.69×
34Illinois~100K0.68×
35Washington, District of Columbia~10K0.63×
36Wisconsin~60K0.62×
37Iowa~30K0.60×
38Minnesota~50K0.59×
39Colorado~50K0.58×
40Idaho~20K0.55×
41Nebraska~20K0.55×
42North Dakota~6K0.53×
43Arizona~60K0.52×
44South Dakota~7K0.51×
45New Mexico~10K0.46×
46Washington~50K0.44×
47Montana~7K0.43×
48Hawaii~10K0.41×
49California~200K0.36×
50Oregon~20K0.35×
Fig. 06

Affinity by region

Affinity by region — MSC Cruises, United States
0.35×1.00×5.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MSC Cruises audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MSC Cruises audience
#·InterestCategoryAffinity×
01Rory McIlroySports6.95×
02Backcountry skiingSports6.76×
03Jordan SpiethSports6.74×
04Ski touringSports6.70×
05The Open ChampionshipSports5.99×
06US Open (tennis)Sports5.91×
07Ryder CupSports5.67×
08TitleistSports5.05×
09Fox huntingSports4.57×
10PGA ChampionshipSports4.24×
11WakeboardingSports4.08×
12Cleveland GuardiansSports4.05×
13Royal Caribbean Cruises Ltd.Travel & Leisure4.04×
14Hostelling InternationalTravel & Leisure3.87×
15SnowboardSports3.45×
16PGA TourSports3.15×
17Kansas City ChiefsSports2.80×
18Golf ChannelSports2.65×
19MLBSports1.75×
20AdventureTravel & Leisure1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MSC Cruises audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MSC Cruises audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.43×
Luxury OrientationPREMIUM1.18×
Design AffinityPREMIUM1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MSC Cruises audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.56×
Need for SecurityCONSERVATISM0.58×
IndulgenceJOY0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is MSC Cruises's target market in United States?

MSC Cruises's target market in United States covers an estimated 5,885,604 people, concentrated in Florida and Texas.

02

What is the gender split and age of MSC Cruises customers?

65.7% of the MSC Cruises audience are female, 34.3% are male, with an average age of 41.6 years.

03

Which brands do MSC Cruises fans like most?

MSC Cruises fans show strongest brand affinity for Backcountry skiing (6.76×), The Open Championship (5.99×), and Rory McIlroy (6.95×) over the country average.

04

Where do MSC Cruises fans live in United States?

MSC Cruises fans in United States are most concentrated in Florida (reach ~2M), Texas (reach ~700K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do MSC Cruises fans also like?

Beyond MSC Cruises itself, the audience over-indexes on The Open Championship (5.99×), Rory McIlroy (6.95×), Fox hunting (4.57×), and Ryder Cup (5.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cruises audiences in United States

See MSC Cruises audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MSC Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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