MSC Cruises Audience in United States

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MSC Cruises has an estimated audience of 5,894,072 people in United States. 65.7% are female, 34.3% are male, average age 41.6. Top regions: Florida, New York, Texas. Top brand affinities: Backcountry skiing, Rory McIlroy, The Open Championship, Fox hunting, Ryder Cup.

The average MSC Cruises fan in United States is 41.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, Texas. Top brand affinities include Backcountry skiing, Rory McIlroy, The Open Championship, with strongest over-indexing on Backcountry skiing (6.76× the country average). Demographically, the MSC Cruises audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

Demographics of MSC Cruises fans

Demographic split for MSC Cruises audience in United States
MetricValue
Female65.7%
Male34.3%
Average age41.6
Estimated audience size5,894,072

Audience persona

The typical MSC Cruises fan in United States is more female, around 41.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Backcountry skiing.

Top regions in United States

Top regions ranked by reach for MSC Cruises in United States
RegionReachAffinity
Florida2,153,2875.4×
New York651,6881.98×
Texas397,6490.78×
Georgia387,5812.13×
New Jersey315,1432.1×
North Carolina277,7171.57×
California251,8750.39×
Pennsylvania248,9021.25×
Ohio199,9631.1×
South Carolina181,5382.05×
Virginia164,6371.15×
Tennessee157,4981.33×
Michigan151,1710.98×
Illinois139,5360.71×
Massachusetts124,2041.07×
Maryland113,0471.12×
Connecticut109,1361.85×
Indiana98,0850.91×
Alabama87,1371.06×
Kentucky85,8531.16×
Missouri75,5210.79×
Arizona58,7030.49×
Wisconsin56,2670.63×
Colorado55,2240.59×
Louisiana53,7820.71×
Minnesota52,3670.62×
Washington50,5030.43×
Oklahoma45,0080.69×
Utah42,3650.8×
Nevada39,0450.68×
Arkansas36,2760.75×
Mississippi35,3490.73×
West Virginia29,1821.06×
Kansas28,3490.61×
Iowa27,5740.57×
Rhode Island27,2211.45×
New Hampshire24,6671.06×
Oregon23,4460.35×
Delaware22,1371.36×
Maine19,5040.92×
Idaho16,0990.54×
Nebraska15,2430.52×
Washington, District of Columbia11,2600.64×
New Mexico11,1050.38×
Hawaii9,7310.38×
Vermont8,9180.86×
Alaska7,4690.59×
Montana5,7890.35×
North Dakota5,6790.47×
South Dakota5,6270.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MSC Cruises audience
BrandAffinityCategory
Backcountry skiing6.76×Sports
Rory McIlroy6.95×Sports
The Open Championship5.99×Sports
Fox hunting4.57×Sports
Ryder Cup5.67×Sports
PGA Championship4.24×Sports
PGA Tour3.15×Sports
US Open (tennis)5.91×Sports
Ski touring6.7×Sports
Royal Caribbean Cruises Ltd.4.04×Travel & Leisure
Adventure1.68×Travel & Leisure
Titleist5.05×Sports
Wakeboarding4.08×Sports
MLB1.75×Sports
Kansas City Chiefs2.8×Sports
Snowboard3.45×Sports
Golf Channel2.65×Sports
Alpine skiing3.28×Sports
Jordan Spieth6.74×Sports
Cleveland Guardians4.05×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MSC Cruises audience
TraitClusterScore
Luxury OrientationPREMIUM2.93
TravellingTHRILL2.85
Quality AwarenessPREMIUM2.31
IndulgenceJOY1.6
Risk AppetiteTHRILL1.58
Sports ActivityPOWER1.55

Worldwide distribution

Worldwide audience distribution share by country for MSC Cruises
CountryShare
United States31.3%
United Kingdom10.8%
Italy9.9%

See MSC Cruises audiences in other countries

More Cruises audiences in United States

Frequently asked questions

How many fans does MSC Cruises have in United States?

MSC Cruises has an estimated audience of 5,894,072 people in United States, concentrated in Florida and New York.

What is the gender split and age of MSC Cruises fans?

65.7% of MSC Cruises fans are female, 34.3% are male, with an average age of 41.6 years.

Which brands do MSC Cruises fans like most?

MSC Cruises fans show strongest brand affinity for Backcountry skiing (6.76×), Rory McIlroy (6.95×), and The Open Championship (5.99×) over the country average.

Where do MSC Cruises fans live in United States?

MSC Cruises fans in United States are most concentrated in Florida (reach 2,153,287), New York (reach 651,688), and Texas (reach 397,649). These three regions account for the largest share of the active audience.

What other brands do MSC Cruises fans also like?

Beyond MSC Cruises itself, the audience over-indexes on Rory McIlroy (6.95×), The Open Championship (5.99×), Fox hunting (4.57×), and Ryder Cup (5.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MSC Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.