Rascasse Audience Intelligence

Carnival Cruise Line Target Market in United States

A data profile of the people who buy, follow and care about Carnival Cruise Line in United States — modelled from more than twelve digital signal sources. Carnival Cruise Line has an estimated audience of 3,911,683 people in United States.

#6among Cruises in United States#838among Brand in United States#686in Travel & Leisure

The average Carnival Cruise Line fan in United States is 40.3 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Royal Caribbean Cruises Ltd., Cruises, P&O Cruises, with strongest over-indexing on Royal Caribbean Cruises Ltd. (7.8× the country average).

Demographically, the Carnival Cruise Line audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Carnival Cruise Line fan in United States is more female, around 40.3 years old, with strong Quality Awareness tendencies and a notable affinity for Royal Caribbean Cruises Ltd..

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carnival Cruise Line profile in United States.

Audience size
3.9M
in United States
Gender
69.0%♀
31.0% male
Age
40.3
average years
Country rank
#8180
Brand in United States
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Carnival Cruise Line

69.0% are female, 31.0% are male, average age 40.3.

Fig. 02

Gender split

69.0%
Female
31.0%
Male
Demographic split for Carnival Cruise Line audience in United States
MetricValue
Female69.0%
Male31.0%
Average age40.3
Estimated audience size3,911,683
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Carnival Cruise Line audience in United States
Age bracketShare%
16-1910%
20-2920%
30-3928%
40-4933%
50+10%
Fig. 04

Worldwide distribution

88.8%

of the worldwide Carnival Cruise Line audience comes from United States.

Worldwide audience distribution share by country for Carnival Cruise Line
CountryShare
United States88.8%
Australia4.6%
Canada3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carnival Cruise Line audience in United States is strongest.

Fig. 05

Top regions by affinity

Carnival Cruise Line customers by region in United States
#RegionReachAffinity×
01Louisiana~100K2.90×
02Mississippi~80K2.57×
03South Carolina~100K2.17×
04Alabama~100K2.14×
05Florida~500K2.04×
06Arkansas~60K1.88×
07Georgia~200K1.71×
08Tennessee~100K1.62×
09Oklahoma~60K1.53×
10North Carolina~200K1.51×
11Kentucky~60K1.36×
12West Virginia~20K1.36×
13Texas~400K1.27×
14Virginia~100K1.17×
15Delaware~10K1.17×
16Missouri~70K1.14×
17Maryland~70K1.10×
18Ohio~100K1.02×
19Alaska~8K1.01×
20Indiana~70K1.00×
21Nevada~30K0.96×
22Kansas~30K0.89×
23Michigan~80K0.82×
24Utah~30K0.80×
25Pennsylvania~100K0.79×
26Arizona~60K0.74×
27California~300K0.71×
28Iowa~20K0.71×
29Connecticut~30K0.70×
30Idaho~10K0.68×
31Maine~9K0.68×
32Illinois~80K0.65×
33Wisconsin~40K0.64×
34Rhode Island~8K0.64×
35New York~100K0.62×
36New Mexico~10K0.61×
37New Jersey~60K0.60×
38New Hampshire~9K0.59×
39Washington, District of Columbia~7K0.59×
40South Dakota~5K0.59×
41North Dakota~5K0.59×
42Nebraska~10K0.58×
43Vermont~4K0.58×
44Minnesota~30K0.54×
45Montana~5K0.52×
46Washington~40K0.50×
47Oregon~20K0.49×
48Colorado~30K0.48×
49Massachusetts~30K0.47×
50Hawaii~7K0.45×
Fig. 06

Affinity by region

Affinity by region — Carnival Cruise Line, United States
0.45×1.00×2.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carnival Cruise Line audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carnival Cruise Line audience
#·InterestCategoryAffinity×
01P&O CruisesTravel & Leisure32.22×
02AIDA CruisesTravel & Leisure30.56×
03TUI CruisesTravel & Leisure24.62×
04American Cruise LinesTravel & Leisure15.67×
05Oceania CruisesTravel & Leisure12.15×
06PlymouthTravel & Leisure11.55×
07Janie and JackShopping10.45×
08Viking CruisesTravel & Leisure8.88×
09Royal Caribbean Cruises Ltd.Travel & Leisure7.80×
10Celebrity CruisesTravel & Leisure7.30×
11Norwegian Cruise LineTravel & Leisure5.74×
12CheapOairTravel & Leisure5.55×
13Western UnionBusiness & Career4.08×
14Mineral waterFood & Beverages3.56×
15CruisesTravel & Leisure3.16×
16Google FlightsTravel & Leisure2.68×
17Microwave ovenHome & Garden2.49×
18Discount storesShopping1.91×
19TMZInternet & Social Media1.88×
20Pizza HutFood & Beverages1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carnival Cruise Line audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carnival Cruise Line audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.78×
Convenience OrientationPREMIUM1.48×
PatriotismCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carnival Cruise Line audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.81×
MindfulnessBALANCE0.81×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Carnival Cruise Line's target market in United States?

Carnival Cruise Line's target market in United States covers an estimated 3,911,683 people, concentrated in Florida and Texas.

02

What is the gender split and age of Carnival Cruise Line customers?

69.0% of the Carnival Cruise Line audience are female, 31.0% are male, with an average age of 40.3 years.

03

Which brands do Carnival Cruise Line fans like most?

Carnival Cruise Line fans show strongest brand affinity for Royal Caribbean Cruises Ltd. (7.8×), Cruises (3.16×), and P&O Cruises (32.22×) over the country average.

04

Where do Carnival Cruise Line fans live in United States?

Carnival Cruise Line fans in United States are most concentrated in Florida (reach ~500K), Texas (reach ~400K), and California (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Carnival Cruise Line fans also like?

Beyond Carnival Cruise Line itself, the audience over-indexes on Cruises (3.16×), P&O Cruises (32.22×), American Cruise Lines (15.67×), and Norwegian Cruise Line (5.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cruises audiences in United States

See Carnival Cruise Line audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Carnival Cruise Line. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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