Carnival Cruise Line Audience in United States

Carnival Cruise Line has an estimated audience of 3,699,122 people in United States. 69.0% are female, 31.0% are male, average age 40.3. Top regions: Florida, Texas, California. Top brand affinities: Capital One, P&O Cruises, Google Maps, Indeed.com, Royal Caribbean Cruises Ltd..

The average Carnival Cruise Line fan in United States is 40.3 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Capital One, P&O Cruises, Google Maps, with strongest over-indexing on Capital One (5.87× the country average). Demographically, the Carnival Cruise Line audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

Demographics of Carnival Cruise Line fans

Demographic split for Carnival Cruise Line audience in United States
MetricValue
Female69.0%
Male31.0%
Average age40.3
Estimated audience size3,699,122

Audience persona

The typical Carnival Cruise Line fan in United States is more female, around 40.3 years old, with strong Quality Awareness tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Carnival Cruise Line in United States
RegionReachAffinity
Florida581,3272.32×
Texas389,3361.22×
California287,8610.71×
Georgia196,8011.73×
North Carolina172,7961.55×
New York146,1330.71×
South Carolina130,7402.35×
Louisiana123,5542.59×
Ohio122,4991.07×
Tennessee122,1431.65×
Pennsylvania112,8580.91×
Virginia108,1361.2×
Michigan96,2941×
Illinois90,5180.73×
Alabama81,1741.57×
Indiana70,8931.05×
Maryland69,6541.1×
Mississippi64,7142.12×
New Jersey62,9230.67×
Missouri61,8871.04×
Kentucky60,6621.31×
Oklahoma59,8871.46×
Arkansas51,3021.68×
Arizona50,2570.67×
Washington45,1590.61×
Massachusetts40,5920.56×
Nevada36,4451.02×
Wisconsin35,2610.63×
Colorado33,5540.58×
Minnesota29,9000.56×
Utah29,2300.88×
Kansas28,5170.98×
Connecticut25,7020.69×
Iowa22,5610.74×
Oregon21,2770.5×
West Virginia20,5531.19×
Idaho12,9840.7×
Delaware12,2611.2×
New Mexico12,0500.65×
Nebraska11,2590.61×
Maine9,5670.72×
New Hampshire9,3780.64×
Rhode Island8,2240.7×
Hawaii8,2240.52×
Washington, District of Columbia6,2990.57×
Alaska6,0110.76×
Montana4,9640.48×
South Dakota4,5870.54×
North Dakota3,7580.49×
Wyoming3,2320.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Carnival Cruise Line audience
BrandAffinityCategory
Capital One5.87×Business & Career
P&O Cruises58.13×Travel & Leisure
Google Maps4.24×Internet & Social Media
Indeed.com4.2×Business & Career
Royal Caribbean Cruises Ltd.7.25×Travel & Leisure
Google News4.81×News
CarGurus4.25×Cars & Mobility
Enterprise Rent-A-Car4.33×Cars & Mobility
Cruises3.44×Travel & Leisure
AccuWeather4.17×Home & Garden
AIDA Cruises39.64×Travel & Leisure
Aruba10.73×Travel & Leisure
TUI Cruises36.67×Travel & Leisure
Diane Keaton3.87×Movies & TV
Billy Bob Thornton4.91×Movies & TV
Circle K3.93×Shopping
Google Flights3.18×Travel & Leisure
Jollibee5.93×Food & Beverages
Khan Academy4.55×Business & Career
Apple Store4.19×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Carnival Cruise Line audience
TraitClusterScore
Quality AwarenessPREMIUM1.76
TravellingTHRILL1.2
Family OrientationCONSERVATISM1.17
ExtroversionTHRILL1.15
Price SensitivityPREMIUM1.15
Convenience OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Carnival Cruise Line
CountryShare
United States89.6%
Australia4.5%
Canada2.3%

See Carnival Cruise Line audiences in other countries

More Cruises audiences in United States

Frequently asked questions

How many fans does Carnival Cruise Line have in United States?

Carnival Cruise Line has an estimated audience of 3,699,122 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Carnival Cruise Line fans?

69.0% of Carnival Cruise Line fans are female, 31.0% are male, with an average age of 40.3 years.

Which brands do Carnival Cruise Line fans like most?

Carnival Cruise Line fans show strongest brand affinity for Capital One (5.87×), P&O Cruises (58.13×), and Google Maps (4.24×) over the country average.

Where do Carnival Cruise Line fans live in United States?

Carnival Cruise Line fans in United States are most concentrated in Florida (reach 581,327), Texas (reach 389,336), and California (reach 287,861). These three regions account for the largest share of the active audience.

What other brands do Carnival Cruise Line fans also like?

Beyond Carnival Cruise Line itself, the audience over-indexes on P&O Cruises (58.13×), Google Maps (4.24×), Indeed.com (4.2×), and Royal Caribbean Cruises Ltd. (7.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Carnival Cruise Line. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.