Rascasse Audience Intelligence

Janie and Jack Target Market in United States

A data profile of the people who buy, follow and care about Janie and Jack in United States — modelled from more than twelve digital signal sources. Janie and Jack has an estimated audience of 1,712,244 people in United States.

#1658among Brand in United States#283in Shopping

The average Janie and Jack fan in United States is 35.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Home exchange, Surat, Sturgis, South Dakota, with strongest over-indexing on Home exchange (428.57× the country average).

Demographically, the Janie and Jack audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Janie and Jack fan in United States is more female, around 35.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Home exchange.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Janie and Jack profile in United States.

Audience size
1.7M
in United States
Gender
91.8%♀
8.2% male
Age
35.3
average years
Country rank
#16078
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Janie and Jack

91.8% are female, 8.2% are male, average age 35.3.

Fig. 02

Gender split

91.8%
Female
8.2%
Male
Demographic split for Janie and Jack audience in United States
MetricValue
Female91.8%
Male8.2%
Average age35.3
Estimated audience size1,712,244
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Janie and Jack audience in United States
Age bracketShare%
16-1915%
20-2934%
30-3932%
40-4911%
50+8%
Fig. 04

Worldwide distribution

76.4%

of the worldwide Janie and Jack audience comes from United States.

Worldwide audience distribution share by country for Janie and Jack
CountryShare
United States76.4%
Japan6.1%
Brazil2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Janie and Jack audience in United States is strongest.

Fig. 05

Top regions by affinity

Janie and Jack customers by region in United States
#RegionReachAffinity×
01New Jersey~100K3.37×
02Massachusetts~80K2.40×
03New York~200K2.20×
04California~400K1.98×
05Connecticut~30K1.86×
06Florida~200K1.68×
07Maryland~50K1.57×
08Texas~200K1.54×
09Delaware~7K1.50×
10Illinois~80K1.49×
11Pennsylvania~80K1.39×
12Virginia~60K1.33×
13Rhode Island~7K1.25×
14Georgia~60K1.14×
15South Carolina~30K1.13×
16North Carolina~60K1.12×
17Louisiana~20K1.08×
18Washington, District of Columbia~6K1.08×
19Washington~40K1.07×
20Michigan~50K1.06×
21Kentucky~20K1.00×
22New Hampshire~7K0.99×
23Tennessee~30K0.97×
24West Virginia~7K0.93×
25Indiana~30K0.91×
26Nevada~20K0.91×
27Minnesota~20K0.84×
28Ohio~40K0.82×
29Colorado~20K0.78×
30Utah~10K0.73×
31Alabama~20K0.72×
32Arizona~20K0.69×
33Missouri~20K0.68×
34Oklahoma~10K0.66×
35Kansas~9K0.66×
36Maine~4K0.64×
37Oregon~10K0.63×
38Vermont~2K0.61×
39Nebraska~5K0.60×
40Mississippi~8K0.58×
41Arkansas~8K0.57×
42North Dakota~2K0.56×
43Idaho~5K0.55×
44Wisconsin~10K0.54×
45Montana~2K0.53×
46Alaska~2K0.53×
47Hawaii~4K0.52×
48South Dakota~2K0.52×
49Iowa~6K0.46×
50New Mexico~3K0.37×
Fig. 06

Affinity by region

Affinity by region — Janie and Jack, United States
0.37×1.00×3.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Janie and Jack audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Janie and Jack audience
#·InterestCategoryAffinity×
01SuratTravel & Leisure583.33×
02Home exchangeHome & Garden428.57×
03Sturgis, South DakotaTravel & Leisure188.41×
04DreambabyKids & Family112.66×
05Little GiraffeShopping108.06×
06qantas airwaysTravel & Leisure97.69×
07RecaroGames90.56×
08Toy libraryKids & Family87.53×
09Halo SleepSackHome & Garden74.33×
10Maxi-CosiKids & Family65.52×
11TorikoLiterature49.51×
12NunaKids & Family48.81×
13Zara KidsFashion & Accessoires48.51×
14The Jackal (1997 film)Movies & TV33.58×
15GoonMovies & TV19.74×
16Fixed-wing aircraftCars & Mobility13.34×
17Hotel managerBusiness & Career13.33×
18JoJo SiwaMovies & TV11.67×
19Afro-textured hairBeauty & Wellness9.48×
20ChildbirthKids & Family5.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Janie and Jack audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Janie and Jack audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.59×
Design AffinityPREMIUM1.59×
Healthy LifestyleBALANCE1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Janie and Jack audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.60×
Convenience OrientationPREMIUM0.62×
PatriotismCONSERVATISM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Janie and Jack's target market in United States?

Janie and Jack's target market in United States covers an estimated 1,712,244 people, concentrated in California and Texas.

02

What is the gender split and age of Janie and Jack customers?

91.8% of the Janie and Jack audience are female, 8.2% are male, with an average age of 35.3 years.

03

Which brands do Janie and Jack fans like most?

Janie and Jack fans show strongest brand affinity for Home exchange (428.57×), Surat (583.33×), and Sturgis, South Dakota (188.41×) over the country average.

04

Where do Janie and Jack fans live in United States?

Janie and Jack fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Janie and Jack fans also like?

Beyond Janie and Jack itself, the audience over-indexes on Surat (583.33×), Sturgis, South Dakota (188.41×), qantas airways (97.69×), and Zara Kids (48.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Janie and Jack audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Janie and Jack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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