Janie and Jack Audience in United States

Janie and Jack logo

Janie and Jack has an estimated audience of 1,699,485 people in United States. 91.8% are female, 8.2% are male, average age 35.3. Top regions: California, Texas, New York. Top brand affinities: Home exchange, Surat, Sturgis, South Dakota, Zara Kids, Maxi-Cosi.

The average Janie and Jack fan in United States is 35.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home exchange, Surat, Sturgis, South Dakota, with strongest over-indexing on Home exchange (428.57× the country average). Demographically, the Janie and Jack audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Design Affinity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Janie and Jack fans

Demographic split for Janie and Jack audience in United States
MetricValue
Female91.8%
Male8.2%
Average age35.3
Estimated audience size1,699,485

Audience persona

The typical Janie and Jack fan in United States is more female, around 35.3 years old, with strong Design Affinity tendencies and a notable affinity for Home exchange.

Top regions in United States

Top regions ranked by reach for Janie and Jack in United States
RegionReachAffinity
California377,2122.02×
Texas234,8871.61×
New York208,9692.2×
Florida191,7311.67×
New Jersey141,6443.28×
Illinois88,7261.57×
Pennsylvania78,6311.37×
Massachusetts77,0612.3×
Georgia61,7531.18×
Virginia57,8111.4×
North Carolina56,3821.1×
Michigan47,7141.07×
Maryland46,1641.58×
Ohio43,5590.83×
Washington36,1561.06×
Tennessee33,4080.98×
Connecticut31,9461.87×
South Carolina28,4891.11×
Indiana27,5980.89×
Louisiana23,9651.09×
Arizona22,6050.65×
Kentucky22,3291.05×
Colorado21,7850.81×
Minnesota19,3340.79×
Missouri18,2060.66×
Alabama18,0550.76×
Nevada14,5460.88×
Wisconsin14,0110.55×
Oregon12,6510.65×
Oklahoma12,4290.66×
Utah11,1890.74×
Kansas8,9650.67×
Mississippi7,9500.57×
Arkansas7,5470.54×
West Virginia6,6670.84×
New Hampshire6,5280.97×
Delaware6,5271.39×
Rhode Island6,4961.2×
Iowa6,0660.43×
Washington, District of Columbia5,6121.1×
Nebraska4,8620.57×
Idaho4,4530.52×
Maine3,5590.58×
Hawaii3,5290.48×
New Mexico2,3420.27×
Montana2,1540.46×
Vermont1,5310.51×
South Dakota1,4720.37×
North Dakota1,4330.41×
Alaska1,2530.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Janie and Jack audience
BrandAffinityCategory
Home exchange428.57×Home & Garden
Surat583.33×Travel & Leisure
Sturgis, South Dakota188.41×Travel & Leisure
Zara Kids48.51×Fashion & Accessoires
Maxi-Cosi65.52×Kids & Family
Little Giraffe108.06×Shopping
Toy library87.53×Kids & Family
Nuna48.81×Kids & Family
Recaro90.56×Games
Fixed-wing aircraft13.34×Cars & Mobility
Halo SleepSack74.33×Home & Garden
Dreambaby112.66×Kids & Family
Childbirth5.09×Kids & Family
Hotel manager13.33×Business & Career
qantas airways97.69×Travel & Leisure
JoJo Siwa11.67×Movies & TV
Afro-textured hair9.48×Beauty & Wellness
Batman Forever (video game)30.36×Games
Goon19.74×Movies & TV
The Jackal (1997 film)33.58×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Janie and Jack audience
TraitClusterScore
Design AffinityPREMIUM2.48
Pet OwnershipJOY2.04
IndulgenceJOY1.96
DIY MentalityTHRILL1.81
Luxury OrientationPREMIUM1.8
CreativityOPEN1.54

Worldwide distribution

Worldwide audience distribution share by country for Janie and Jack
CountryShare
United States77.4%
Japan6.3%
Brazil2.1%

See Janie and Jack audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Janie and Jack have in United States?

Janie and Jack has an estimated audience of 1,699,485 people in United States, concentrated in California and Texas.

What is the gender split and age of Janie and Jack fans?

91.8% of Janie and Jack fans are female, 8.2% are male, with an average age of 35.3 years.

Which brands do Janie and Jack fans like most?

Janie and Jack fans show strongest brand affinity for Home exchange (428.57×), Surat (583.33×), and Sturgis, South Dakota (188.41×) over the country average.

Where do Janie and Jack fans live in United States?

Janie and Jack fans in United States are most concentrated in California (reach 377,212), Texas (reach 234,887), and New York (reach 208,969). These three regions account for the largest share of the active audience.

What other brands do Janie and Jack fans also like?

Beyond Janie and Jack itself, the audience over-indexes on Surat (583.33×), Sturgis, South Dakota (188.41×), Zara Kids (48.51×), and Maxi-Cosi (65.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Janie and Jack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.