Rascasse Audience Intelligence

Toy library Audience in United States

A data profile of the people who buy, follow and care about Toy library in United States — modelled from more than twelve digital signal sources. Toy library has an estimated audience of 359,253 people in United States.

#360among Touchpoint in United States#633in Kids & Family

The average Toy library fan in United States is 37.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Janie and Jack, Chyler Leigh, Baby food, with strongest over-indexing on Janie and Jack (87.53× the country average).

Demographically, the Toy library audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toy library fan in United States is more female, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Janie and Jack.

Category: Kids & Family · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toy library profile in United States.

Audience size
359K
in United States
Gender
59.7%♀
40.3% male
Age
37.7
average years
Country rank
#44029
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toy library fans

59.7% are female, 40.3% are male, average age 37.7.

Fig. 02

Gender split

59.7%
Female
40.3%
Male
Demographic split for Toy library audience in United States
MetricValue
Female59.7%
Male40.3%
Average age37.7
Estimated audience size359,253
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Toy library audience in United States
Age bracketShare%
16-1921%
20-2922%
30-3922%
40-4920%
50+15%
Fig. 04

Worldwide distribution

8.6%

of the worldwide Toy library audience comes from United States.

Worldwide audience distribution share by country for Toy library
CountryShare
Italy25.4%
Brazil17.9%
Taiwan11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toy library audience in United States is strongest.

Fig. 05

Top regions by affinity

Toy library fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~10K2.68×
02Colorado~10K2.02×
03Pennsylvania~20K1.28×
04Vermont<1K1.26×
05South Dakota~1K1.21×
06Alaska<1K1.21×
07New Mexico~2K1.20×
08North Dakota<1K1.17×
09New York~20K1.13×
10Rhode Island~1K1.11×
11Montana~1K1.11×
12Massachusetts~8K1.07×
13Delaware~1K1.07×
14West Virginia~2K1.06×
15New Hampshire~1K1.05×
16Maine~1K1.05×
17Virginia~9K1.04×
18Nebraska~2K1.02×
19Washington, District of Columbia~1K1.02×
20Hawaii~2K1.01×
21Idaho~2K1.00×
22Mississippi~3K0.98×
23Kansas~3K0.97×
24Arkansas~3K0.96×
25Iowa~3K0.93×
26Kentucky~4K0.92×
27Oklahoma~4K0.92×
28Connecticut~3K0.91×
29Utah~3K0.91×
30Louisiana~4K0.90×
31Nevada~3K0.90×
32Alabama~4K0.89×
33Oregon~4K0.89×
34South Carolina~5K0.88×
35Missouri~5K0.87×
36Wisconsin~5K0.87×
37Indiana~6K0.86×
38Maryland~5K0.86×
39Tennessee~6K0.85×
40Arizona~6K0.83×
41Washington~6K0.82×
42Michigan~8K0.80×
43New Jersey~7K0.80×
44Georgia~9K0.79×
45Ohio~9K0.79×
46North Carolina~8K0.78×
47Illinois~9K0.75×
48Florida~20K0.66×
49California~20K0.62×
50Texas~20K0.62×
Fig. 06

Affinity by region

Affinity by region — Toy library, United States
0.62×1.00×2.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toy library audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toy library audience
#·InterestCategoryAffinity×
01Janie and JackShopping87.53×
02Chyler LeighFashion & Accessoires34.46×
03DioramaKids & Family20.47×
04Party SuppliesHome & Garden13.63×
05ConocoPhillipsBusiness & Career12.55×
06PeanutsLiterature12.19×
07Model buildingKids & Family11.42×
08World Heritage SitePolitics & Society11.42×
09Vera FarmigaMovies & TV11.42×
10Parental leaveKids & Family9.74×
11Baby foodKids & Family8.55×
12MothercareKids & Family8.51×
13Child developmentBusiness & Career7.91×
14Child safety seatKids & Family7.34×
15Non-alcoholic beverageFood & Beverages4.49×
16CVS PharmacyShopping3.80×
17WalgreensShopping3.20×
18Las VegasTravel & Leisure2.83×
19PinterestInternet & Social Media1.99×
20Target CorporationShopping1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toy library audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toy library audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.66×
IndulgenceJOY2.00×
SpiritualityBALANCE1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toy library audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
Sports ActivityPOWER0.94×
Risk AppetiteTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toy library have in United States?

Toy library has an estimated audience of 359,253 people in United States, concentrated in California and New York.

02

What is the gender split and age of Toy library fans?

59.7% of Toy library fans are female, 40.3% are male, with an average age of 37.7 years.

03

Which brands do Toy library fans like most?

Toy library fans show strongest brand affinity for Janie and Jack (87.53×), Chyler Leigh (34.46×), and Baby food (8.55×) over the country average.

04

Where do Toy library fans live in United States?

Toy library fans in United States are most concentrated in California (reach ~20K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Toy library fans also like?

Beyond Toy library itself, the audience over-indexes on Chyler Leigh (34.46×), Baby food (8.55×), Child development (7.91×), and Walgreens (3.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Toy library audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Toy library. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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