Toy library Audience in United States

Toy library logo

Toy library has an estimated audience of 359,253 people in United States. 59.7% are female, 40.3% are male, average age 37.7. Top regions: New York, California, Pennsylvania. Top brand affinities: Urban Outfitters, Product design, Mothercare, Home staging, Nebraska Cornhuskers football.

The average Toy library fan in United States is 37.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Pennsylvania. Top brand affinities include Urban Outfitters, Product design, Mothercare, with strongest over-indexing on Urban Outfitters (11.42× the country average). Demographically, the Toy library audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Touchpoint

Demographics of Toy library fans

Demographic split for Toy library audience in United States
MetricValue
Female59.7%
Male40.3%
Average age37.7
Estimated audience size359,253

Audience persona

The typical Toy library fan in United States is more female, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Toy library in United States
RegionReachAffinity
New York23,5301.17×
California20,5370.52×
Pennsylvania17,8631.48×
Minnesota17,0463.31×
Texas11,6480.38×
Colorado8,5961.52×
Virginia8,2340.94×
Florida7,3420.3×
Ohio5,7200.52×
Massachusetts5,0080.71×
Illinois4,9590.41×
North Carolina3,9300.36×
Michigan3,8960.41×
New Jersey3,6780.4×
Washington3,4740.48×
Arizona3,3010.45×
Kentucky3,2800.73×
Maryland3,0040.49×
Tennessee2,8560.4×
Georgia2,6980.24×
Missouri2,6760.46×
Oklahoma2,5920.65×
Mississippi2,5570.86×
New Mexico2,5421.41×
South Carolina2,5020.46×
Indiana2,2760.35×
Louisiana2,2740.49×
Arkansas2,2720.77×
Wisconsin2,2360.41×
Alabama2,1160.42×
Kansas2,1120.75×
West Virginia2,1111.26×
Alaska2,1072.74×
Connecticut1,9840.55×
Idaho1,9501.08×
Oregon1,9450.47×
Hawaii1,8621.21×
Iowa1,8510.63×
Montana1,8371.84×
South Dakota1,8132.18×
North Dakota1,7652.39×
New Hampshire1,7391.23×
Wyoming1,7083.21×
Nebraska1,7030.95×
Nevada1,6890.49×
Rhode Island1,6801.47×
Maine1,6791.3×
Utah1,6570.52×
Vermont1,6522.62×
Delaware1,5041.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toy library audience
BrandAffinityCategory
Urban Outfitters11.42×Shopping
Product design4.02×Business & Career
Mothercare6.22×Kids & Family
Home staging5.36×Home & Garden
Nebraska Cornhuskers football3.23×Sports
Stamp collecting4.04×Home & Garden
UK garage4.44×Music & Radio
Electrolyte3.65×Health
Panama2.81×Travel & Leisure
Janitor4.9×Home & Garden
Jesse Plemons2.58×Movies & TV
JDSU2.19×Business & Career
Elsword11.42×Games
Isometric exercise5.83×Sports
Staycation2.03×Home & Garden
Ipag Business School11.42×Business & Career
Charlamagne Tha God5.61×Movies & TV
Saving1.62×Business & Career
Jaws2.9×Movies & TV
Sears2.09×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toy library audience
TraitClusterScore
PatriotismCONSERVATISM5.04
Luxury OrientationPREMIUM1.5
Pet OwnershipJOY1.4
Design AffinityPREMIUM1.4
IndulgenceJOY1.31
Price SensitivityPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Toy library
CountryShare
Italy25.4%
Brazil17.9%
Taiwan11.5%

See Toy library audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Toy library have in United States?

Toy library has an estimated audience of 359,253 people in United States, concentrated in New York and California.

What is the gender split and age of Toy library fans?

59.7% of Toy library fans are female, 40.3% are male, with an average age of 37.7 years.

Which brands do Toy library fans like most?

Toy library fans show strongest brand affinity for Urban Outfitters (11.42×), Product design (4.02×), and Mothercare (6.22×) over the country average.

Where do Toy library fans live in United States?

Toy library fans in United States are most concentrated in New York (reach 23,530), California (reach 20,537), and Pennsylvania (reach 17,863). These three regions account for the largest share of the active audience.

What other brands do Toy library fans also like?

Beyond Toy library itself, the audience over-indexes on Product design (4.02×), Mothercare (6.22×), Home staging (5.36×), and Nebraska Cornhuskers football (3.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toy library. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.