Toy library Audience in United States

Toy library has an estimated audience of 359,253 people in United States. 59.7% are female, 40.3% are male, average age 37.7. Top regions: New York, California, Pennsylvania. Top brand affinities: Janie and Jack, Planet Fitness, Baby food, Child development, Mothercare.

The average Toy library fan in United States is 37.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Pennsylvania. Top brand affinities include Janie and Jack, Planet Fitness, Baby food, with strongest over-indexing on Janie and Jack (32.31× the country average). Demographically, the Toy library audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Touchpoint

Demographics of Toy library fans

Demographic split for Toy library audience in United States
MetricValue
Female59.7%
Male40.3%
Average age37.7
Estimated audience size359,253

Audience persona

The typical Toy library fan in United States is more female, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Janie and Jack.

Top regions in United States

Top regions ranked by reach for Toy library in United States
RegionReachAffinity
New York23,5301.17×
California20,5370.52×
Pennsylvania17,8631.48×
Minnesota17,0463.31×
Texas11,6480.38×
Colorado8,5961.52×
Virginia8,2340.94×
Florida7,3420.3×
Ohio5,7200.52×
Massachusetts5,0080.71×
Illinois4,9590.41×
North Carolina3,9300.36×
Michigan3,8960.41×
New Jersey3,6780.4×
Washington3,4740.48×
Arizona3,3010.45×
Kentucky3,2800.73×
Maryland3,0040.49×
Tennessee2,8560.4×
Georgia2,6980.24×
Missouri2,6760.46×
Oklahoma2,5920.65×
Mississippi2,5570.86×
New Mexico2,5421.41×
South Carolina2,5020.46×
Indiana2,2760.35×
Louisiana2,2740.49×
Arkansas2,2720.77×
Wisconsin2,2360.41×
Alabama2,1160.42×
Kansas2,1120.75×
West Virginia2,1111.26×
Alaska2,1072.74×
Connecticut1,9840.55×
Idaho1,9501.08×
Oregon1,9450.47×
Hawaii1,8621.21×
Iowa1,8510.63×
Montana1,8371.84×
South Dakota1,8132.18×
North Dakota1,7652.39×
New Hampshire1,7391.23×
Wyoming1,7083.21×
Nebraska1,7030.95×
Nevada1,6890.49×
Rhode Island1,6801.47×
Maine1,6791.3×
Utah1,6570.52×
Vermont1,6522.62×
Delaware1,5041.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toy library audience
BrandAffinityCategory
Janie and Jack32.31×Shopping
Planet Fitness4.22×Sports
Baby food6.81×Kids & Family
Child development5.84×Business & Career
Mothercare8.19×Kids & Family
Chyler Leigh15.03×Fashion & Accessoires
Diorama18.05×Kids & Family
Model building10.97×Kids & Family
Bass guitar3.07×Music & Radio
Fly fishing4.04×Sports
Metaphysics3.28×Business & Career
Vera Farmiga11.42×Movies & TV
Party Supplies11.7×Home & Garden
Walgreens2.23×Shopping
CVS Pharmacy2.68×Shopping
Las Vegas2.61×Travel & Leisure
Kia Sportage11.42×Cars & Mobility
Golf Channel3.25×Sports
paul smith11.42×Fashion & Accessoires
Parental leave6.66×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toy library audience
TraitClusterScore
PatriotismCONSERVATISM5.04
Luxury OrientationPREMIUM1.5
Pet OwnershipJOY1.4
Design AffinityPREMIUM1.4
IndulgenceJOY1.31
Price SensitivityPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Toy library
CountryShare
Italy25.4%
Brazil17.9%
Taiwan11.5%

See Toy library audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Toy library have in United States?

Toy library has an estimated audience of 359,253 people in United States, concentrated in New York and California.

What is the gender split and age of Toy library fans?

59.7% of Toy library fans are female, 40.3% are male, with an average age of 37.7 years.

Which brands do Toy library fans like most?

Toy library fans show strongest brand affinity for Janie and Jack (32.31×), Planet Fitness (4.22×), and Baby food (6.81×) over the country average.

Where do Toy library fans live in United States?

Toy library fans in United States are most concentrated in New York (reach 23,530), California (reach 20,537), and Pennsylvania (reach 17,863). These three regions account for the largest share of the active audience.

What other brands do Toy library fans also like?

Beyond Toy library itself, the audience over-indexes on Planet Fitness (4.22×), Baby food (6.81×), Child development (5.84×), and Mothercare (8.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toy library. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.