Diorama Audience in United States

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Diorama has an estimated audience of 1,116,540 people in United States. 41.3% are female, 58.7% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: 20 Mule Team Borax, Acrimony, F(x) (band), Panama national football team, FilGoal.

The average Diorama fan in United States is 37.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include 20 Mule Team Borax, Acrimony, F(x) (band), with strongest over-indexing on 20 Mule Team Borax (5162.68× the country average). Demographically, the Diorama audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Diorama fans

Demographic split for Diorama audience in United States
MetricValue
Female41.3%
Male58.7%
Average age37.4
Estimated audience size1,116,540

Audience persona

The typical Diorama fan in United States is more male, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for 20 Mule Team Borax.

Top regions in United States

Top regions ranked by reach for Diorama in United States
RegionReachAffinity
California172,2451.4×
Texas116,9801.22×
Florida85,0571.13×
New York74,8351.2×
Pennsylvania38,3931.02×
North Carolina37,4511.11×
Georgia36,6071.06×
Illinois35,2070.95×
Ohio31,3050.91×
Virginia28,9341.06×
New Jersey28,2290.99×
Washington27,5911.23×
Arizona27,5281.21×
Michigan25,7360.88×
Massachusetts22,6691.03×
Tennessee22,0470.98×
Maryland19,8311.03×
Indiana19,6310.96×
Colorado18,2661.04×
Missouri17,2000.96×
South Carolina15,4460.92×
Minnesota14,7900.92×
Wisconsin14,6230.87×
Oklahoma14,5231.17×
Kentucky14,3361.02×
Oregon14,2321.11×
Louisiana13,8620.96×
Alabama13,3690.86×
Connecticut11,5251.03×
Nevada10,7190.99×
Utah9,9561×
Kansas9,0821.03×
Arkansas8,1520.89×
Mississippi7,8720.86×
Iowa7,1230.77×
New Mexico6,9101.23×
Hawaii5,9751.24×
Idaho5,5340.99×
West Virginia5,2961.02×
Nebraska5,0220.9×
New Hampshire4,0160.91×
Maine3,5400.89×
Washington, District of Columbia3,4301.02×
Rhode Island3,3740.95×
Montana3,1571.02×
Delaware2,5560.83×
Alaska2,4641.03×
South Dakota2,0840.81×
North Dakota1,7990.78×
Vermont1,5850.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diorama audience
BrandAffinityCategory
20 Mule Team Borax5162.68×Home & Garden
Acrimony56.84×Movies & TV
F(x) (band)19.68×Music & Radio
Panama national football team67.81×Sports
FilGoal91.61×Sports
Louis Armstrong24.78×Music & Radio
Joe (singer)19.7×Music & Radio
Moonstruck33.53×Movies & TV
romantic comedies9×Movies & TV
RMF FM101.55×Music & Radio
PENTAGON15.36×Music & Radio
Shrimp and Grits Kids55.46×Food & Beverages
Scale model11.15×Kids & Family
Games Workshop15.13×Games
Waiting to Exhale29.25×Movies & TV
Necromunda31.75×Games
Warhammer Fantasy (setting)19.46×Games
Miniature wargaming9.56×Games
Catemaco37.09×Travel & Leisure
Arts and music1.82×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diorama audience
TraitClusterScore
PatriotismCONSERVATISM6.41
IndividualismJOY1.78
Early Adopter MentalityPOWER1.4
Urban LifestyleOPEN1.37
Need for SecurityCONSERVATISM1.33
Risk AppetiteTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Diorama
CountryShare
United States20.9%
Japan10.9%
Italy6.2%

See Diorama audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Diorama have in United States?

Diorama has an estimated audience of 1,116,540 people in United States, concentrated in California and Texas.

What is the gender split and age of Diorama fans?

41.3% of Diorama fans are female, 58.7% are male, with an average age of 37.4 years.

Which brands do Diorama fans like most?

Diorama fans show strongest brand affinity for 20 Mule Team Borax (5162.68×), Acrimony (56.84×), and F(x) (band) (19.68×) over the country average.

Where do Diorama fans live in United States?

Diorama fans in United States are most concentrated in California (reach 172,245), Texas (reach 116,980), and Florida (reach 85,057). These three regions account for the largest share of the active audience.

What other brands do Diorama fans also like?

Beyond Diorama itself, the audience over-indexes on Acrimony (56.84×), F(x) (band) (19.68×), Panama national football team (67.81×), and FilGoal (91.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diorama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.