Rascasse Audience Intelligence

Diorama Audience in United States

A data profile of the people who buy, follow and care about Diorama in United States — modelled from more than twelve digital signal sources. Diorama has an estimated audience of 1,116,540 people in United States.

#8300among Topic in United States#422in Kids & Family

The average Diorama fan in United States is 37.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include 20 Mule Team Borax, Acrimony, Panama national football team, with strongest over-indexing on 20 Mule Team Borax (5162.68× the country average).

Demographically, the Diorama audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Diorama fan in United States is more male, around 37.4 years old, with strong Design Affinity tendencies and a notable affinity for 20 Mule Team Borax.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diorama profile in United States.

Audience size
1.1M
in United States
Gender
41.3%♀
58.7% male
Age
37.4
average years
Country rank
#21961
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diorama fans

41.3% are female, 58.7% are male, average age 37.4.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for Diorama audience in United States
MetricValue
Female41.3%
Male58.7%
Average age37.4
Estimated audience size1,116,540
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Diorama audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3919%
40-4918%
50+18%
Fig. 04

Worldwide distribution

20.9%

of the worldwide Diorama audience comes from United States.

Worldwide audience distribution share by country for Diorama
CountryShare
United States20.9%
Japan10.9%
Italy6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diorama audience in United States is strongest.

Fig. 05

Top regions by affinity

Diorama fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~8K1.35×
02California~200K1.29×
03Hawaii~6K1.26×
04Texas~100K1.21×
05Oklahoma~10K1.20×
06Arizona~30K1.17×
07Washington~30K1.15×
08Alaska~3K1.14×
09Oregon~10K1.10×
10Idaho~6K1.09×
11New York~70K1.08×
12North Carolina~40K1.08×
13Virginia~30K1.06×
14Georgia~40K1.05×
15Kentucky~10K1.04×
16Kansas~9K1.04×
17Florida~80K1.03×
18Montana~3K1.03×
19Maryland~20K1.02×
20Nevada~10K1.02×
21New Jersey~30K1.01×
22Indiana~20K1.00×
23Pennsylvania~40K0.99×
24Colorado~20K0.99×
25Connecticut~10K0.99×
26Massachusetts~20K0.98×
27West Virginia~5K0.98×
28Illinois~40K0.97×
29Utah~10K0.97×
30Rhode Island~3K0.97×
31Louisiana~10K0.96×
32Washington, District of Columbia~3K0.96×
33Tennessee~20K0.95×
34Arkansas~9K0.95×
35Maine~4K0.95×
36New Hampshire~4K0.93×
37South Dakota~2K0.93×
38Ohio~30K0.91×
39Nebraska~5K0.91×
40Vermont~2K0.91×
41Missouri~20K0.90×
42North Dakota~2K0.90×
43South Carolina~20K0.89×
44Delaware~3K0.89×
45Mississippi~8K0.88×
46Minnesota~10K0.87×
47Michigan~30K0.86×
48Wisconsin~10K0.86×
49Alabama~10K0.86×
50Iowa~8K0.83×
Fig. 06

Affinity by region

Affinity by region — Diorama, United States
0.83×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diorama audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diorama audience
#·InterestCategoryAffinity×
0120 Mule Team BoraxHome & Garden5162.68×
02RMF FMMusic & Radio101.55×
03FilGoalSports91.61×
04Panama national football teamSports67.81×
05AcrimonyMovies & TV56.84×
06Shrimp and Grits KidsFood & Beverages55.46×
07MoonstruckMovies & TV33.53×
08NecromundaGames31.75×
09Waiting to ExhaleMovies & TV29.25×
10Louis ArmstrongMusic & Radio24.78×
11Joe (singer)Music & Radio19.70×
12F(x) (band)Music & Radio19.68×
13Warhammer Fantasy (setting)Games19.46×
14Mavado (singer)Music & Radio19.41×
15PENTAGONMusic & Radio15.36×
16Games WorkshopGames15.13×
17HaywireMusic & Radio13.85×
18Scale modelKids & Family11.15×
19Miniature wargamingGames9.56×
20romantic comediesMovies & TV9.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diorama audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diorama audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.66×
Healthy LifestyleBALANCE1.62×
SustainabilityBALANCE1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diorama audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.86×
Need for SecurityCONSERVATISM1.02×
Price SensitivityPREMIUM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diorama have in United States?

Diorama has an estimated audience of 1,116,540 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Diorama fans?

41.3% of Diorama fans are female, 58.7% are male, with an average age of 37.4 years.

03

Which brands do Diorama fans like most?

Diorama fans show strongest brand affinity for 20 Mule Team Borax (5162.68×), Acrimony (56.84×), and Panama national football team (67.81×) over the country average.

04

Where do Diorama fans live in United States?

Diorama fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Diorama fans also like?

Beyond Diorama itself, the audience over-indexes on Acrimony (56.84×), Panama national football team (67.81×), FilGoal (91.61×), and Louis Armstrong (24.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Diorama audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Diorama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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