Diorama Audience in Germany
Diorama has an estimated audience of 256,389 people in Germany. 37.6% are female, 62.4% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Model building, Noch (model railroads), Scale model, Bluebrixx, Postbank.
The average Diorama fan in Germany is 40.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Model building, Noch (model railroads), Scale model, with strongest over-indexing on Model building (17.07× the country average). Demographically, the Diorama audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Diorama fans
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 40.8 |
| Estimated audience size | 256,389 |
Audience persona
The typical Diorama fan in Germany is more male, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Model building.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,632 | 1.1× |
| Bayern | 39,352 | 0.95× |
| Baden-Württemberg | 34,502 | 0.99× |
| Niedersachsen | 25,378 | 1.02× |
| Hessen | 20,293 | 1.04× |
| Sachsen | 14,545 | 1.16× |
| Rheinland-Pfalz | 14,473 | 1.13× |
| Berlin | 14,018 | 1.22× |
| Thüringen | 7,154 | 1.09× |
| Brandenburg | 7,145 | 0.9× |
| Hamburg | 6,808 | 1.18× |
| Sachsen-Anhalt | 6,126 | 0.92× |
| Schleswig-Holstein | 5,515 | 0.6× |
| Mecklenburg-Vorpommern | 3,815 | 0.78× |
| Saarland | 2,599 | 0.83× |
| Bremen | 2,416 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Model building | 17.07× | Kids & Family |
| Noch (model railroads) | 49.27× | Kids & Family |
| Scale model | 16.36× | Kids & Family |
| Bluebrixx | 9.59× | Kids & Family |
| Postbank | 4.82× | Business & Career |
| Radio-controlled car | 16.75× | Kids & Family |
| Model Railroad Hobbyist | 47.15× | |
| Baltic Sea | 7.58× | Travel & Leisure |
| Immowelt | 4.63× | Home & Garden |
| Model Railroader | 39.76× | Travel & Leisure |
| Hot Wheels | 14.75× | Kids & Family |
| Fansite | 8.09× | Internet & Social Media |
| Fleischmann (model railroads) | 34.72× | Kids & Family |
| Rail transport modelling | 12.13× | Cars & Mobility |
| Train | 6.83× | Cars & Mobility |
| Harry Potter | 2.18× | Movies & TV |
| Michael Caine | 15.3× | Movies & TV |
| Invention | 5.19× | Business & Career |
| Fire department | 5.38× | Home & Garden |
| Train station | 8.38× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.68 |
| Sustainability | BALANCE | 1.39 |
| Pet Ownership | JOY | 1.33 |
| Extroversion | THRILL | 1.32 |
| DIY Mentality | THRILL | 1.3 |
| Need for Security | CONSERVATISM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 10.9% |
| Italy | 6.2% |
See Diorama audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Diorama have in Germany?
Diorama has an estimated audience of 256,389 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Diorama fans?
37.6% of Diorama fans are female, 62.4% are male, with an average age of 40.8 years.
Which brands do Diorama fans like most?
Diorama fans show strongest brand affinity for Model building (17.07×), Noch (model railroads) (49.27×), and Scale model (16.36×) over the country average.
Where do Diorama fans live in Germany?
Diorama fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,632), Bayern (reach 39,352), and Baden-Württemberg (reach 34,502). These three regions account for the largest share of the active audience.
What other brands do Diorama fans also like?
Beyond Diorama itself, the audience over-indexes on Noch (model railroads) (49.27×), Scale model (16.36×), Bluebrixx (9.59×), and Postbank (4.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Diorama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.