Invention Audience in Germany
Invention has an estimated audience of 4,869,197 people in Germany. 44.1% are female, 55.9% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, Este, Veneto, Esra Erol, Icon (magazine), Medieval fantasy.
The average Invention fan in Germany is 40.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, Este, Veneto, Esra Erol, with strongest over-indexing on Israel (1.88× the country average). Demographically, the Invention audience skews more male with an average age of 40.1, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Invention fans
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 40.1 |
| Estimated audience size | 4,869,197 |
Audience persona
The typical Invention fan in Germany is more male, around 40.1 years old, with strong DIY Mentality tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 943,110 | 0.89× |
| Bayern | 712,289 | 0.91× |
| Baden-Württemberg | 681,904 | 1.03× |
| Niedersachsen | 631,910 | 1.34× |
| Hessen | 463,673 | 1.25× |
| Sachsen | 279,264 | 1.17× |
| Brandenburg | 225,587 | 1.49× |
| Rheinland-Pfalz | 200,998 | 0.82× |
| Berlin | 197,327 | 0.91× |
| Schleswig-Holstein | 138,440 | 0.79× |
| Thüringen | 133,121 | 1.07× |
| Sachsen-Anhalt | 103,331 | 0.82× |
| Hamburg | 79,217 | 0.72× |
| Mecklenburg-Vorpommern | 76,236 | 0.82× |
| Bremen | 49,161 | 1.18× |
| Saarland | 47,527 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 1.88× | Travel & Leisure |
| Este, Veneto | 1.97× | Travel & Leisure |
| Esra Erol | 3.95× | Movies & TV |
| Icon (magazine) | 1.76× | Arts & Culture |
| Medieval fantasy | 7.39× | Literature |
| The Journey (1959 film) | 9.31× | Movies & TV |
| Home Delivery | 1.73× | Food & Beverages |
| Eden Lake | 2.91× | Movies & TV |
| Metamorphoses | 1.96× | Literature |
| Kodi (software) | 1.7× | Technology & Electronics |
| Video izle | 1.95× | |
| MK | 1.61× | Music & Radio |
| Corfu (regional unit) | 1.68× | Travel & Leisure |
| Kamado | 13.74× | Home & Garden |
| Jaguar F-Pace | 2.77× | Cars & Mobility |
| Acoustic music | 1.73× | Music & Radio |
| Israeli cuisine | 2.48× | Food & Beverages |
| The Equalizer | 2.02× | Movies & TV |
| Hoorn | 3.06× | Travel & Leisure |
| Jesolo | 3.03× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.44 |
| Need for Security | CONSERVATISM | 1.36 |
| Indulgence | JOY | 1.33 |
| Luxury Orientation | PREMIUM | 1.33 |
| Early Adopter Mentality | POWER | 1.24 |
| Patriotism | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 6.7% |
| Brazil | 5.7% |
See Invention audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Invention have in Germany?
Invention has an estimated audience of 4,869,197 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Invention fans?
44.1% of Invention fans are female, 55.9% are male, with an average age of 40.1 years.
Which brands do Invention fans like most?
Invention fans show strongest brand affinity for Israel (1.88×), Este, Veneto (1.97×), and Esra Erol (3.95×) over the country average.
Where do Invention fans live in Germany?
Invention fans in Germany are most concentrated in Nordrhein-Westfalen (reach 943,110), Bayern (reach 712,289), and Baden-Württemberg (reach 681,904). These three regions account for the largest share of the active audience.
What other brands do Invention fans also like?
Beyond Invention itself, the audience over-indexes on Este, Veneto (1.97×), Esra Erol (3.95×), Icon (magazine) (1.76×), and Medieval fantasy (7.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Invention. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.