Invention Audience in Germany
A data profile of the people who buy, follow and care about Invention in Germany — modelled from more than twelve digital signal sources. Invention has an estimated audience of 4,869,197 people in Germany.
The average Invention fan in Germany is 40.1 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Ronaldinho, Solar energy, James Franco, with strongest over-indexing on Ronaldinho (13.74× the country average).
Demographically, the Invention audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Invention fan in Germany is more male, around 40.1 years old, with strong Need for Security tendencies and a notable affinity for Ronaldinho.
At a glance
The key figures that characterise the Invention profile in Germany.
Search interest · 12-month trend
Demographics of Invention fans
44.1% are female, 55.9% are male, average age 40.1.
Gender split
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 40.1 |
| Estimated audience size | 4,869,197 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide Invention audience comes from Germany.
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 6.7% |
| Brazil | 5.7% |
Geography
Where the Invention audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brandenburg | ~200K | 1.30× | |
| 02 | Niedersachsen | ~600K | 1.24× | |
| 03 | Hessen | ~400K | 1.15× | |
| 04 | Sachsen | ~300K | 1.12× | |
| 05 | Thüringen | ~100K | 1.10× | |
| 06 | Bremen | ~50K | 1.09× | |
| 07 | Baden-Württemberg | ~700K | 1.07× | |
| 08 | Schleswig-Holstein | ~200K | 1.06× | |
| 09 | Bayern | ~700K | 0.94× | |
| 10 | Mecklenburg-Vorpommern | ~90K | 0.94× | |
| 11 | Rheinland-Pfalz | ~200K | 0.93× | |
| 12 | Sachsen-Anhalt | ~100K | 0.92× | |
| 13 | Saarland | ~50K | 0.91× | |
| 14 | Nordrhein-Westfalen | ~900K | 0.88× | |
| 15 | Berlin | ~200K | 0.85× | |
| 16 | Hamburg | ~90K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Invention audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ronaldinho | Sports | 13.74× | ||
| 02 | James Franco | Movies & TV | 12.84× | ||
| 03 | Ric Flair | Sports | 8.56× | ||
| 04 | Jimmy Kimmel | Movies & TV | 6.36× | ||
| 05 | Hertz | Cars & Mobility | 6.27× | ||
| 06 | Italo disco | Music & Radio | 5.65× | ||
| 07 | Škoda Kodiaq | Cars & Mobility | 5.40× | ||
| 08 | Bicycle wheel | Cars & Mobility | 5.06× | ||
| 09 | Sixt | Cars & Mobility | 3.97× | ||
| 10 | Solar energy | Home & Garden | 3.91× | ||
| 11 | Real property | Home & Garden | 3.10× | ||
| 12 | Western Union | Business & Career | 3.03× | ||
| 13 | Esso | Cars & Mobility | 2.43× | ||
| 14 | Used car | Cars & Mobility | 1.97× | ||
| 15 | Tattoos | Fashion & Accessoires | 1.88× | ||
| 16 | Müller (company) | Food & Beverages | 1.83× | ||
| 17 | Tagesschau | Movies & TV | 1.81× | ||
| 18 | AutoScout24 | Cars & Mobility | 1.78× | ||
| 19 | Electronics | Technology & Electronics | 1.73× | ||
| 20 | Netto Marken-Discount | Shopping | 1.55× |
Personality of the Invention audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.70× | |
| Patriotism | CONSERVATISM | 1.40× | |
| Quality Awareness | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.78× | |
| Sports Activity | POWER | 0.78× | |
| Creativity | OPEN | 0.80× |
Frequently asked questions
How many fans does Invention have in Germany?
Invention has an estimated audience of 4,869,197 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Invention fans?
44.1% of Invention fans are female, 55.9% are male, with an average age of 40.1 years.
Which brands do Invention fans like most?
Invention fans show strongest brand affinity for Ronaldinho (13.74×), Solar energy (3.91×), and James Franco (12.84×) over the country average.
Where do Invention fans live in Germany?
Invention fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~700K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.
What other brands do Invention fans also like?
Beyond Invention itself, the audience over-indexes on Solar energy (3.91×), James Franco (12.84×), Tagesschau (1.81×), and Škoda Kodiaq (5.4×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Invention. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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