Invention Audience in Mexico
Invention has an estimated audience of 4,431,616 people in Mexico. 48.8% are female, 51.2% are male, average age 31.3. Top brand affinities: Chris Martin, National Car Rental, Catholic Church, Banana, Travel agency.
Top brand affinities include Chris Martin, National Car Rental, Catholic Church, with strongest over-indexing on Chris Martin (17.73× the country average). Demographically, the Invention audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Business & Career · Type: Topic
Demographics of Invention fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 31.3 |
| Estimated audience size | 4,431,616 |
Audience persona
The typical Invention fan in Mexico is balanced, around 31.3 years old, with strong Spirituality tendencies and a notable affinity for Chris Martin.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chris Martin | 17.73× | Music & Radio |
| National Car Rental | 17.97× | Cars & Mobility |
| Catholic Church | 3.24× | Politics & Society |
| Banana | 3.66× | Food & Beverages |
| Travel agency | 3.42× | Travel & Leisure |
| Sarcasm | 3.26× | Politics & Society |
| MSN | 2.9× | News |
| Pedro Pascal | 3.24× | Movies & TV |
| Broadcasting of sports events | 4.67× | Movies & TV |
| El País | 3.51× | News |
| Game consoles | 2.39× | Technology & Electronics |
| Enterprise Rent-A-Car | 9.84× | Cars & Mobility |
| Wattpad | 3.25× | Internet & Social Media |
| Freeware | 2.97× | Technology & Electronics |
| Dentistry | 2.93× | Business & Career |
| Immigration | 5.42× | Politics & Society |
| Orange (fruit) | 4.69× | Food & Beverages |
| Rim (wheel) | 4.55× | Cars & Mobility |
| Sexology | 3.14× | Kids & Family |
| Machu Picchu | 3.72× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.44 |
| Travelling | THRILL | 1.42 |
| Urban Lifestyle | OPEN | 1.29 |
| Risk Appetite | THRILL | 1.17 |
| Need for Security | CONSERVATISM | 1.12 |
| Extroversion | THRILL | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 6.7% |
| Brazil | 5.7% |
See Invention audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Invention. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.