Invention Audience in Mexico
Invention has an estimated audience of 4,431,616 people in Mexico. 48.8% are female, 51.2% are male, average age 31.3. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (414.43× the country average). Demographically, the Invention audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Business & Career · Type: Topic
Demographics of Invention fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 31.3 |
| Estimated audience size | 4,431,616 |
Audience persona
The typical Invention fan in Mexico is balanced, around 31.3 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
Top brand affinities of Invention fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costa Rica | 414.43× | Travel & Leisure |
| Shopping and fashion | 183.31× | Shopping |
| Game consoles | 142.19× | Technology & Electronics |
| Catholic Church | 108.11× | Politics & Society |
| Sarcasm | 71.68× | Politics & Society |
| Mobile game | 61.43× | Games |
| Travel agency | 72.86× | Travel & Leisure |
| Banana | 61.1× | Food & Beverages |
| Broadcasting of sports events | 84.61× | Movies & TV |
| El País | 59.93× | News |
| Valentine's Day | 93.66× | Kids & Family |
| Dentistry | 47× | Business & Career |
| Exfoliation (cosmetology) | 83.73× | Beauty & Wellness |
| Freeware | 29.38× | Technology & Electronics |
| Orange (fruit) | 51.7× | Food & Beverages |
| Daily Horoscope | 435.6× | Internet & Social Media |
| Sexology | 32.9× | Kids & Family |
| Immigration | 50.53× | Politics & Society |
| Machu Picchu | 37.6× | Travel & Leisure |
| Breastfeeding | 31.73× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 22.5 |
| Travelling | THRILL | 19.02 |
| Urban Lifestyle | OPEN | 4.7 |
| Risk Appetite | THRILL | 2.28 |
| Mindfulness | BALANCE | 1.33 |
| Convenience Orientation | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 6.7% |
| Brazil | 5.7% |
See Invention audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Invention. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.