A data profile of the people who buy, follow and care about Invention in Mexico — modelled from more than twelve digital signal sources. Invention has an estimated audience of 4,431,616 people in Mexico.
Invention has an estimated audience of 4,431,616 people in Mexico. 48.8% are female, 51.2% are male, average age 31.3. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (414.43× the country average).
Demographically, the Invention audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Invention fan in Mexico is balanced, around 31.3 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Invention profile in Mexico.
48.8% are female, 51.2% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 31.3 |
| Estimated audience size | 4,431,616 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 7% |
of the worldwide Invention audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 6.7% |
| Brazil | 5.7% |
The strongest cross-interests of the Invention audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 435.60× | ||
| 02 | Costa Rica | Travel & Leisure | 414.43× | ||
| 03 | Shopping and fashion | Shopping | 183.31× | ||
| 04 | Game consoles | Technology & Electronics | 142.19× | ||
| 05 | Catholic Church | Politics & Society | 108.11× | ||
| 06 | Valentine's Day | Kids & Family | 93.66× | ||
| 07 | Broadcasting of sports events | Movies & TV | 84.61× | ||
| 08 | Exfoliation (cosmetology) | Beauty & Wellness | 83.73× | ||
| 09 | Travel agency | Travel & Leisure | 72.86× | ||
| 10 | Sarcasm | Politics & Society | 71.68× | ||
| 11 | Mobile game | Games | 61.43× | ||
| 12 | Banana | Food & Beverages | 61.10× | ||
| 13 | El País | News | 59.93× | ||
| 14 | Orange (fruit) | Food & Beverages | 51.70× | ||
| 15 | Immigration | Politics & Society | 50.53× | ||
| 16 | Dentistry | Business & Career | 47.00× | ||
| 17 | Machu Picchu | Travel & Leisure | 37.60× | ||
| 18 | Sexology | Kids & Family | 32.90× | ||
| 19 | Breastfeeding | Kids & Family | 31.73× | ||
| 20 | Freeware | Technology & Electronics | 29.38× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 22.50× | |
| Travelling | THRILL | 19.02× | |
| Urban Lifestyle | OPEN | 4.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.81× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Sports Activity | POWER | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Invention. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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