A data profile of the people who buy, follow and care about Invention in Spain — modelled from more than twelve digital signal sources. Invention has an estimated audience of 4,806,427 people in Spain.
Invention has an estimated audience of 4,806,427 people in Spain. 52.0% are female, 48.0% are male, average age 44.8. Top brand affinities: Solar energy, Rayo Vallecano, Real property, Aldi, Badoo.
Top brand affinities include Solar energy, Rayo Vallecano, Real property, with strongest over-indexing on Solar energy (3.29× the country average).
Demographically, the Invention audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Invention fan in Spain is balanced, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Solar energy.
The key figures that characterise the Invention profile in Spain.
52.0% are female, 48.0% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 44.8 |
| Estimated audience size | 4,806,427 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 23% | |
| 40-49 | 29% | |
| 50+ | 27% |
of the worldwide Invention audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 6.7% |
| Brazil | 5.7% |
The strongest cross-interests of the Invention audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rayo Vallecano | Travel & Leisure | 4.17× | ||
| 02 | Player versus player | Games | 3.90× | ||
| 03 | Air pollution | Health | 3.78× | ||
| 04 | Solar energy | Home & Garden | 3.29× | ||
| 05 | Satire | Literature | 2.80× | ||
| 06 | Betfair | Games | 2.48× | ||
| 07 | Dentistry | Business & Career | 2.42× | ||
| 08 | Volunteering | Politics & Society | 2.37× | ||
| 09 | Real property | Home & Garden | 2.34× | ||
| 10 | HVAC | Home & Garden | 2.30× | ||
| 11 | Bruce Willis | Movies & TV | 2.30× | ||
| 12 | BP | Cars & Mobility | 2.22× | ||
| 13 | Badoo | Internet & Social Media | 2.06× | ||
| 14 | Bookselling | Literature | 1.95× | ||
| 15 | Innovation | Business & Career | 1.90× | ||
| 16 | Anthropology | Business & Career | 1.84× | ||
| 17 | Genetics | Kids & Family | 1.83× | ||
| 18 | TripAdvisor | Travel & Leisure | 1.76× | ||
| 19 | Aldi | Shopping | 1.70× | ||
| 20 | Energy | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.61× | |
| Individualism | JOY | 1.46× | |
| Need for Security | CONSERVATISM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.74× | |
| Healthy Lifestyle | BALANCE | 0.77× | |
| Social Media Usage | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Invention. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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