Rascasse Audience Intelligence

Invention Audience in United States

A data profile of the people who buy, follow and care about Invention in United States — modelled from more than twelve digital signal sources. Invention has an estimated audience of 24,534,978 people in United States.

#857among Topic in United States#147in Business & Career

The average Invention fan in United States is 40.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Enterprise Rent-A-Car, Solar energy, with strongest over-indexing on Google Maps (4.09× the country average).

Demographically, the Invention audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Invention fan in United States is balanced, around 40.2 years old, with strong Quality Awareness tendencies and a notable affinity for Google Maps.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Invention profile in United States.

Audience size
24.5M
in United States
Gender
46.9%♀
53.1% male
Age
40.2
average years
Country rank
#1259
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Invention fans

46.9% are female, 53.1% are male, average age 40.2.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Invention audience in United States
MetricValue
Female46.9%
Male53.1%
Average age40.2
Estimated audience size24,534,978
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Invention audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3919%
40-4922%
50+23%
Fig. 04

Worldwide distribution

18.8%

of the worldwide Invention audience comes from United States.

Worldwide audience distribution share by country for Invention
CountryShare
United States18.8%
Italy6.7%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Invention audience in United States is strongest.

Fig. 05

Top regions by affinity

Invention fans by region: top regions in United States
#RegionReachAffinity×
01Texas~2.5M1.30×
02North Carolina~1M1.30×
03Kentucky~400K1.27×
04Nebraska~200K1.27×
05Kansas~200K1.26×
06South Dakota~70K1.25×
07Louisiana~400K1.24×
08South Carolina~400K1.21×
09Indiana~500K1.18×
10Alabama~400K1.17×
11Maryland~500K1.16×
12Georgia~900K1.14×
13Nevada~300K1.14×
14Virginia~700K1.13×
15Arizona~600K1.13×
16Iowa~200K1.13×
17Missouri~400K1.12×
18North Dakota~60K1.12×
19Pennsylvania~900K1.11×
20Hawaii~100K1.06×
21Wisconsin~400K1.05×
22Mississippi~200K1.05×
23California~3M1.04×
24Illinois~800K1.04×
25Oklahoma~300K1.03×
26Idaho~100K1.01×
27Arkansas~200K1.00×
28Alaska~50K0.98×
29New Jersey~600K0.95×
30Ohio~700K0.94×
31Delaware~60K0.94×
32Utah~200K0.93×
33Michigan~600K0.92×
34Minnesota~300K0.91×
35New Mexico~100K0.91×
36West Virginia~100K0.91×
37Vermont~40K0.90×
38Maine~80K0.89×
39New York~1M0.88×
40Montana~60K0.87×
41Washington~400K0.86×
42Connecticut~200K0.86×
43New Hampshire~80K0.86×
44Tennessee~400K0.85×
45Rhode Island~70K0.85×
46Colorado~300K0.83×
47Oregon~200K0.82×
48Florida~1.5M0.78×
49Washington, District of Columbia~60K0.77×
50Massachusetts~400K0.75×
Fig. 06

Affinity by region

Affinity by region — Invention, United States
0.75×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Invention audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Invention audience
#·InterestCategoryAffinity×
01Google MapsInternet & Social Media4.09×
02Malcolm in the MiddleMovies & TV4.09×
03Valvoline Instant Oil ChangeCars & Mobility3.87×
04Air pollutionHealth3.38×
05Speedway LLCFood & Beverages3.23×
06Enterprise Rent-A-CarCars & Mobility3.01×
07Web serverTechnology & Electronics2.82×
08OtakuLiterature2.67×
09Electric vehicleCars & Mobility2.66×
10Solar energyHome & Garden2.56×
11CarGurusCars & Mobility2.54×
12NASDAQBusiness & Career2.35×
13Real propertyHome & Garden2.31×
14CarvanaCars & Mobility2.28×
15Discount TireShopping2.17×
16Used carCars & Mobility1.82×
17InnovationBusiness & Career1.77×
18Electric guitarMusic & Radio1.70×
19Financial servicesBusiness & Career1.62×
20NBA FinalsSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Invention audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Invention audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.80×
Need for SecurityCONSERVATISM1.46×
PatriotismCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Invention audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
MindfulnessBALANCE0.77×
Healthy LifestyleBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Invention have in United States?

Invention has an estimated audience of 24,534,978 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Invention fans?

46.9% of Invention fans are female, 53.1% are male, with an average age of 40.2 years.

03

Which brands do Invention fans like most?

Invention fans show strongest brand affinity for Google Maps (4.09×), Enterprise Rent-A-Car (3.01×), and Solar energy (2.56×) over the country average.

04

Where do Invention fans live in United States?

Invention fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Invention fans also like?

Beyond Invention itself, the audience over-indexes on Enterprise Rent-A-Car (3.01×), Solar energy (2.56×), CarGurus (2.54×), and Real property (2.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Invention audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Invention. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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