Invention Audience in United States

Invention logo

Invention has an estimated audience of 24,534,978 people in United States. 46.9% are female, 53.1% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Vocal harmony, Nationality, JDSU, Home staging.

The average Invention fan in United States is 40.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Vocal harmony, Nationality, with strongest over-indexing on Historic site (4.09× the country average). Demographically, the Invention audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Invention fans

Demographic split for Invention audience in United States
MetricValue
Female46.9%
Male53.1%
Average age40.2
Estimated audience size24,534,978

Audience persona

The typical Invention fan in United States is balanced, around 40.2 years old, with strong Quality Awareness tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Invention in United States
RegionReachAffinity
California3,279,3741.22×
Texas2,764,9251.31×
Florida2,064,7991.24×
New York1,632,3361.19×
Georgia924,9201.22×
Pennsylvania858,3061.04×
North Carolina849,1311.15×
Illinois779,6280.95×
Virginia770,9781.29×
Ohio747,1090.99×
Michigan644,3161×
New Jersey637,3181.02×
Arizona552,8741.1×
Washington547,6821.11×
Maryland541,2091.28×
Tennessee513,9931.04×
Indiana470,6041.05×
Massachusetts448,6140.93×
South Carolina439,8771.19×
Missouri415,0711.05×
Louisiana372,2561.18×
Alabama367,7891.07×
Colorado341,6220.88×
Minnesota320,1540.91×
Kentucky310,8801.01×
Wisconsin309,5260.84×
Oklahoma303,1231.11×
Oregon265,8060.95×
Nevada252,2641.06×
Kansas240,8391.25×
Mississippi238,7191.18×
Connecticut233,2620.95×
Utah192,8080.88×
Arkansas184,3420.91×
Iowa160,8450.8×
New Mexico149,6591.22×
Nebraska124,7591.01×
West Virginia115,2121.01×
Hawaii115,0071.09×
Idaho97,9930.8×
Washington, District of Columbia81,1091.1×
Maine71,1190.81×
New Hampshire66,2020.68×
Rhode Island57,8950.74×
Delaware54,0070.8×
North Dakota50,6961.01×
Montana46,1570.68×
Alaska40,8460.78×
South Dakota40,3520.71×
Vermont28,4710.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Invention audience
BrandAffinityCategory
Historic site4.09×Arts & Culture
Vocal harmony3.87×Music & Radio
Nationality1.65×Politics & Society
JDSU1.89×Business & Career
Home staging2.7×Home & Garden
MK2.13×Music & Radio
N1 road (South Africa)2.1×Travel & Leisure
Hog Hunting1.73×Sports
Nebraska Cornhuskers4.03×Sports
Governor of Michigan3.4×Politics & Society
Hipster4.09×Politics & Society
Hammock camping3.05×Travel & Leisure
Flash memory1.66×Technology & Electronics
Canis4.09×Pets & Animals
Personalised Gifts1.67×Home & Garden
Corona (band)2.06×Music & Radio
ABC 7 Chicago1.53×Movies & TV
Winemaking1.57×Food & Beverages
Fairy godmother2.57×Literature
Google Home2.21×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Invention audience
TraitClusterScore
Quality AwarenessPREMIUM2
Need for SecurityCONSERVATISM1.36
Risk AppetiteTHRILL1.25
IndividualismJOY1.21
Convenience OrientationPREMIUM1.21
Luxury OrientationPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Invention
CountryShare
United States18.8%
Italy6.7%
Brazil5.7%

See Invention audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Invention have in United States?

Invention has an estimated audience of 24,534,978 people in United States, concentrated in California and Texas.

What is the gender split and age of Invention fans?

46.9% of Invention fans are female, 53.1% are male, with an average age of 40.2 years.

Which brands do Invention fans like most?

Invention fans show strongest brand affinity for Historic site (4.09×), Vocal harmony (3.87×), and Nationality (1.65×) over the country average.

Where do Invention fans live in United States?

Invention fans in United States are most concentrated in California (reach 3,279,374), Texas (reach 2,764,925), and Florida (reach 2,064,799). These three regions account for the largest share of the active audience.

What other brands do Invention fans also like?

Beyond Invention itself, the audience over-indexes on Vocal harmony (3.87×), Nationality (1.65×), JDSU (1.89×), and Home staging (2.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Invention. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.