Valvoline Instant Oil Change Audience in United States

Valvoline Instant Oil Change logo

Valvoline Instant Oil Change has an estimated audience of 7,917,172 people in United States. 35.5% are female, 64.5% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Jiffy Lube, Toyota Crown, Firestone Complete Auto Care, Midas (automotive service), Motor oil.

The average Valvoline Instant Oil Change fan in United States is 42.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jiffy Lube, Toyota Crown, Firestone Complete Auto Care, with strongest over-indexing on Jiffy Lube (31.58× the country average). Demographically, the Valvoline Instant Oil Change audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Valvoline Instant Oil Change fans

Demographic split for Valvoline Instant Oil Change audience in United States
MetricValue
Female35.5%
Male64.5%
Average age42.1
Estimated audience size7,917,172

Audience persona

The typical Valvoline Instant Oil Change fan in United States is more male, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for Jiffy Lube.

Top regions in United States

Top regions ranked by reach for Valvoline Instant Oil Change in United States
RegionReachAffinity
California844,4070.97×
Texas784,1071.15×
Florida476,1670.89×
Ohio471,6221.93×
New York341,3560.77×
Tennessee308,7211.94×
North Carolina295,6081.24×
Pennsylvania281,4361.06×
Minnesota273,0182.41×
Virginia259,5281.35×
Michigan257,9601.25×
Missouri253,8151.99×
Massachusetts236,1301.51×
Kentucky228,5072.3×
New Jersey213,5661.06×
Washington207,1061.3×
Illinois178,5680.68×
Oregon169,0141.86×
Indiana167,9321.16×
Georgia165,7900.68×
Wisconsin143,7531.21×
Connecticut128,8661.62×
Maryland120,1000.88×
Colorado109,7450.88×
South Carolina92,8070.78×
Nevada90,7751.19×
Arizona79,6600.49×
Kansas74,5971.2×
Oklahoma69,0820.79×
Utah63,9640.9×
Idaho55,5631.4×
New Hampshire51,0021.63×
Louisiana45,7110.45×
Arkansas40,1140.61×
New Mexico34,4270.87×
Delaware30,7311.41×
Iowa30,0270.46×
Mississippi28,5620.44×
Rhode Island28,1501.12×
Nebraska25,2200.64×
West Virginia21,1150.57×
Alabama19,5760.18×
South Dakota16,8480.92×
North Dakota16,0080.98×
Montana13,1110.6×
Washington, District of Columbia8,8020.37×
Wyoming4,6390.4×
Maine4,5220.16×
Vermont4,3580.31×
Hawaii9200.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Valvoline Instant Oil Change audience
BrandAffinityCategory
Jiffy Lube31.58×Cars & Mobility
Toyota Crown56.73×Cars & Mobility
Firestone Complete Auto Care23.07×Cars & Mobility
Midas (automotive service)23.18×Cars & Mobility
Motor oil12.41×Cars & Mobility
AutoZone4.38×Cars & Mobility
Discount Tire5.68×Shopping
O'Reilly Auto Parts5.7×Cars & Mobility
Advance Auto Parts4.68×Cars & Mobility
Solebox76.75×Shopping
Pep Boys12.27×Shopping
Invention3.87×Business & Career
Amsoil15.92×Cars & Mobility
Ferris Bueller's Day Off11.47×Movies & TV
Amtrak3.94×Cars & Mobility
Heathers11.42×Movies & TV
The Fog21.77×Movies & TV
Autotrader3.53×Cars & Mobility
Mass production3.66×Business & Career
Grease (lubricant)12.02×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Valvoline Instant Oil Change audience
TraitClusterScore
Quality AwarenessPREMIUM1.6
Family OrientationCONSERVATISM1.34
Price SensitivityPREMIUM1.32
SustainabilityBALANCE1.16
Convenience OrientationPREMIUM1.16
Career OrientationPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for Valvoline Instant Oil Change
CountryShare
United States97.9%
Canada0.4%
India0.3%

See Valvoline Instant Oil Change audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Valvoline Instant Oil Change have in United States?

Valvoline Instant Oil Change has an estimated audience of 7,917,172 people in United States, concentrated in California and Texas.

What is the gender split and age of Valvoline Instant Oil Change fans?

35.5% of Valvoline Instant Oil Change fans are female, 64.5% are male, with an average age of 42.1 years.

Which brands do Valvoline Instant Oil Change fans like most?

Valvoline Instant Oil Change fans show strongest brand affinity for Jiffy Lube (31.58×), Toyota Crown (56.73×), and Firestone Complete Auto Care (23.07×) over the country average.

Where do Valvoline Instant Oil Change fans live in United States?

Valvoline Instant Oil Change fans in United States are most concentrated in California (reach 844,407), Texas (reach 784,107), and Florida (reach 476,167). These three regions account for the largest share of the active audience.

What other brands do Valvoline Instant Oil Change fans also like?

Beyond Valvoline Instant Oil Change itself, the audience over-indexes on Toyota Crown (56.73×), Firestone Complete Auto Care (23.07×), Midas (automotive service) (23.18×), and Motor oil (12.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Valvoline Instant Oil Change. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.