Rascasse Audience Intelligence

Pep Boys Target Market in United States

A data profile of the people who buy, follow and care about Pep Boys in United States — modelled from more than twelve digital signal sources. Pep Boys has an estimated audience of 3,017,941 people in United States.

#1050among Brand in United States#209in Shopping

The average Pep Boys fan in United States is 41.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Discount Tire, O'Reilly Auto Parts, AutoZone, with strongest over-indexing on Discount Tire (16.2× the country average).

Demographically, the Pep Boys audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pep Boys fan in United States is more male, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Discount Tire.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pep Boys profile in United States.

Audience size
3M
in United States
Gender
15.2%♀
84.8% male
Age
41.2
average years
Country rank
#10246
Brand in United States
Fig. 01

Search interest · 12-month trend

-60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pep Boys

15.2% are female, 84.8% are male, average age 41.2.

Fig. 02

Gender split

15.2%
Female
84.8%
Male
Demographic split for Pep Boys audience in United States
MetricValue
Female15.2%
Male84.8%
Average age41.2
Estimated audience size3,017,941
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Pep Boys audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

45.1%

of the worldwide Pep Boys audience comes from United States.

Worldwide audience distribution share by country for Pep Boys
CountryShare
United States45.1%
India12.3%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pep Boys audience in United States is strongest.

Fig. 05

Top regions by affinity

Pep Boys customers by region in United States
#RegionReachAffinity×
01Delaware~30K3.29×
02Pennsylvania~300K3.01×
03New Jersey~200K2.94×
04Alabama~100K2.78×
05Florida~500K2.68×
06Georgia~200K2.49×
07Maryland~90K1.83×
08California~600K1.80×
09Connecticut~50K1.70×
10New Mexico~20K1.63×
11New York~300K1.61×
12Nevada~50K1.61×
13Virginia~100K1.50×
14Arizona~90K1.44×
15Tennessee~80K1.40×
16North Carolina~100K1.38×
17Illinois~100K1.37×
18Rhode Island~10K1.34×
19Texas~300K1.30×
20South Carolina~50K1.18×
21Louisiana~40K1.07×
22New Hampshire~10K1.06×
23Indiana~40K0.80×
24Colorado~40K0.80×
25Washington, District of Columbia~7K0.79×
26Oklahoma~30K0.78×
27Massachusetts~50K0.77×
28Mississippi~20K0.71×
29Washington~40K0.67×
30Utah~20K0.62×
31Ohio~50K0.57×
32Michigan~50K0.57×
33Kentucky~20K0.54×
34North Dakota~3K0.49×
35Alaska~3K0.48×
36Maine~5K0.46×
37South Dakota~3K0.46×
38Vermont~2K0.41×
39Arkansas~10K0.38×
40Montana~3K0.37×
41West Virginia~5K0.36×
42Hawaii~4K0.31×
43Missouri~10K0.28×
44Idaho~4K0.28×
45Nebraska~4K0.27×
46Minnesota~10K0.26×
47Kansas~5K0.23×
48Iowa~5K0.21×
49Oregon~7K0.19×
50Wisconsin~7K0.16×
Fig. 06

Affinity by region

Affinity by region — Pep Boys, United States
0.16×1.00×3.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pep Boys audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pep Boys audience
#·InterestCategoryAffinity×
01Speedway MotorsCars & Mobility38.46×
02Discount TireShopping16.20×
03Midas (automotive service)Cars & Mobility11.68×
04Valvoline Instant Oil ChangeCars & Mobility10.90×
05Automotive lightingCars & Mobility10.16×
06O'Reilly Auto PartsCars & Mobility10.03×
07Advance Auto PartsCars & Mobility8.19×
08Jiffy LubeCars & Mobility8.01×
09AutoZoneCars & Mobility5.59×
10CarcareCars & Mobility5.02×
11Auto maintenanceCars & Mobility4.56×
12Automotive designBusiness & Career4.27×
13Cars (film)Movies & TV3.87×
14Hot rodCars & Mobility3.87×
15EngineCars & Mobility3.67×
16TireCars & Mobility3.36×
17All-terrain vehicleCars & Mobility3.22×
18Auto mechanicCars & Mobility3.19×
19Motorcycle racingCars & Mobility3.04×
20MotorcyclingCars & Mobility2.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pep Boys audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pep Boys audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.50×
Quality AwarenessPREMIUM1.38×
Need for SecurityCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pep Boys audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.64×
Community OrientationOPEN0.72×
Design AffinityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pep Boys's target market in United States?

Pep Boys's target market in United States covers an estimated 3,017,941 people, concentrated in California and Florida.

02

What is the gender split and age of Pep Boys customers?

15.2% of the Pep Boys audience are female, 84.8% are male, with an average age of 41.2 years.

03

Which brands do Pep Boys fans like most?

Pep Boys fans show strongest brand affinity for Discount Tire (16.2×), O'Reilly Auto Parts (10.03×), and AutoZone (5.59×) over the country average.

04

Where do Pep Boys fans live in United States?

Pep Boys fans in United States are most concentrated in California (reach ~600K), Florida (reach ~500K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Pep Boys fans also like?

Beyond Pep Boys itself, the audience over-indexes on O'Reilly Auto Parts (10.03×), AutoZone (5.59×), Advance Auto Parts (8.19×), and Speedway Motors (38.46×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Pep Boys audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pep Boys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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