Pep Boys Audience in United States

Pep Boys logo

Pep Boys has an estimated audience of 3,017,941 people in United States. 15.2% are female, 84.8% are male, average age 41.2. Top regions: California, Florida, Texas. Top brand affinities: Discount Tire, O'Reilly Auto Parts, AutoZone, Advance Auto Parts, Speedway Motors.

The average Pep Boys fan in United States is 41.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Discount Tire, O'Reilly Auto Parts, AutoZone, with strongest over-indexing on Discount Tire (16.2× the country average). Demographically, the Pep Boys audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Pep Boys fans

Demographic split for Pep Boys audience in United States
MetricValue
Female15.2%
Male84.8%
Average age41.2
Estimated audience size3,017,941

Audience persona

The typical Pep Boys fan in United States is more male, around 41.2 years old, with strong Family Orientation tendencies and a notable affinity for Discount Tire.

Top regions in United States

Top regions ranked by reach for Pep Boys in United States
RegionReachAffinity
California661,8851.99×
Florida560,6652.74×
Texas358,8651.38×
Pennsylvania294,1962.9×
New York285,1791.69×
Georgia235,5472.53×
New Jersey233,6043.04×
Illinois144,4411.44×
North Carolina126,0341.39×
Alabama110,0882.61×
Virginia104,8221.43×
Maryland93,0911.79×
Arizona89,5941.45×
Tennessee83,9171.39×
South Carolina53,9311.19×
Ohio51,8440.56×
Connecticut49,5191.64×
Nevada48,7091.67×
Indiana46,5510.84×
Michigan45,3990.58×
Washington44,1530.73×
Massachusetts44,0840.74×
Colorado40,8400.86×
Louisiana40,8361.05×
Oklahoma26,8580.8×
New Mexico25,1651.66×
Delaware25,0933.01×
Kentucky20,3900.54×
Utah16,7160.62×
Mississippi16,0750.65×
Missouri13,3100.27×
Rhode Island12,5311.3×
New Hampshire11,7760.99×
Minnesota9,9350.23×
Arkansas8,8980.36×
Washington, District of Columbia6,9400.77×
Wisconsin5,0780.11×
Oregon4,9410.14×
Maine4,7830.44×
West Virginia3,6530.26×
Kansas3,6100.15×
Iowa2,7170.11×
Idaho2,2290.15×
Nebraska1,5940.11×
Hawaii1,2030.09×
Montana1,0470.13×
Vermont6680.13×
Alaska6040.09×
Wyoming5310.12×
South Dakota4950.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pep Boys audience
BrandAffinityCategory
Discount Tire16.2×Shopping
O'Reilly Auto Parts10.03×Cars & Mobility
AutoZone5.59×Cars & Mobility
Advance Auto Parts8.19×Cars & Mobility
Speedway Motors38.46×Cars & Mobility
Valvoline Instant Oil Change10.9×Cars & Mobility
Automotive lighting10.16×Cars & Mobility
Jiffy Lube8.01×Cars & Mobility
Midas (automotive service)11.68×Cars & Mobility
Cars (film)3.87×Movies & TV
Engine3.67×Cars & Mobility
Tire3.36×Cars & Mobility
Automotive design4.27×Business & Career
Auto maintenance4.56×Cars & Mobility
Carcare5.02×Cars & Mobility
Hot rod3.87×Cars & Mobility
All-terrain vehicle3.22×Cars & Mobility
Motorcycle racing3.04×Cars & Mobility
Auto mechanic3.19×Cars & Mobility
Motorcycling2.87×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pep Boys audience
TraitClusterScore
Family OrientationCONSERVATISM2.28
IndulgenceJOY1.51
Convenience OrientationPREMIUM1.47
PatriotismCONSERVATISM1.39
Need for SecurityCONSERVATISM1.35
Urban LifestyleOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for Pep Boys
CountryShare
United States45.1%
India12.3%
Germany6.5%

See Pep Boys audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Pep Boys have in United States?

Pep Boys has an estimated audience of 3,017,941 people in United States, concentrated in California and Florida.

What is the gender split and age of Pep Boys fans?

15.2% of Pep Boys fans are female, 84.8% are male, with an average age of 41.2 years.

Which brands do Pep Boys fans like most?

Pep Boys fans show strongest brand affinity for Discount Tire (16.2×), O'Reilly Auto Parts (10.03×), and AutoZone (5.59×) over the country average.

Where do Pep Boys fans live in United States?

Pep Boys fans in United States are most concentrated in California (reach 661,885), Florida (reach 560,665), and Texas (reach 358,865). These three regions account for the largest share of the active audience.

What other brands do Pep Boys fans also like?

Beyond Pep Boys itself, the audience over-indexes on O'Reilly Auto Parts (10.03×), AutoZone (5.59×), Advance Auto Parts (8.19×), and Speedway Motors (38.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pep Boys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.