Rascasse Audience Intelligence

Midas (automotive service) Target Market in United States

A data profile of the people who buy, follow and care about Midas (automotive service) in United States — modelled from more than twelve digital signal sources. Midas (automotive service) has an estimated audience of 3,981,348 people in United States.

#830among Brand in United States#301in Cars & Mobility

The average Midas (automotive service) fan in United States is 41.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Ohio.

Top brand affinities include Jiffy Lube, Advance Auto Parts, Valvoline Instant Oil Change, with strongest over-indexing on Jiffy Lube (27.65× the country average).

Demographically, the Midas (automotive service) audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Midas (automotive service) fan in United States is more male, around 41.5 years old, with strong Quality Awareness tendencies and a notable affinity for Jiffy Lube.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Midas (automotive service) profile in United States.

Audience size
4M
in United States
Gender
29.9%♀
70.1% male
Age
41.5
average years
Country rank
#8078
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Midas (automotive service)

29.9% are female, 70.1% are male, average age 41.5.

Fig. 02

Gender split

29.9%
Female
70.1%
Male
Demographic split for Midas (automotive service) audience in United States
MetricValue
Female29.9%
Male70.1%
Average age41.5
Estimated audience size3,981,348
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Midas (automotive service) audience in United States
Age bracketShare%
16-1914%
20-2920%
30-3920%
40-4921%
50+26%
Fig. 04

Worldwide distribution

46.3%

of the worldwide Midas (automotive service) audience comes from United States.

Worldwide audience distribution share by country for Midas (automotive service)
CountryShare
United States46.3%
France10.6%
Canada6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Midas (automotive service) audience in United States is strongest.

Fig. 05

Top regions by affinity

Midas (automotive service) customers by region in United States
#RegionReachAffinity×
01Alaska~50K5.65×
02Massachusetts~200K1.96×
03Ohio~200K1.72×
04Indiana~100K1.72×
05Rhode Island~20K1.65×
06Minnesota~90K1.49×
07Colorado~90K1.45×
08Hawaii~20K1.41×
09Illinois~200K1.38×
10Kansas~40K1.35×
11Connecticut~50K1.33×
12Michigan~100K1.32×
13Iowa~40K1.29×
14Pennsylvania~200K1.25×
15Missouri~80K1.24×
16New Jersey~100K1.22×
17Vermont~8K1.19×
18New Hampshire~20K1.16×
19Wisconsin~70K1.12×
20Delaware~10K1.12×
21South Carolina~70K1.11×
22Arizona~90K1.04×
23Texas~300K0.92×
24Nebraska~20K0.90×
25Montana~10K0.86×
26New Mexico~20K0.83×
27Maryland~60K0.82×
28Maine~10K0.82×
29Virginia~80K0.80×
30Tennessee~60K0.77×
31Wyoming~4K0.74×
32Nevada~30K0.70×
33Florida~200K0.69×
34Oklahoma~30K0.66×
35Mississippi~20K0.65×
36Washington~50K0.64×
37Oregon~30K0.64×
38New York~100K0.62×
39Kentucky~30K0.58×
40Washington, District of Columbia~7K0.58×
41Arkansas~20K0.57×
42California~200K0.56×
43Alabama~30K0.56×
44Utah~20K0.52×
45Georgia~60K0.46×
46North Dakota~4K0.44×
47Idaho~6K0.29×
48North Carolina~30K0.28×
49Louisiana~10K0.27×
50West Virginia~5K0.25×
Fig. 06

Affinity by region

Affinity by region — Midas (automotive service), United States
0.25×1.00×5.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Midas (automotive service) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Midas (automotive service) audience
#·InterestCategoryAffinity×
01PennzoilCars & Mobility55.51×
02Bulk ApothecaryShopping45.30×
03Tire KingdomCars & Mobility43.61×
04Jiffy LubeCars & Mobility27.65×
05Valvoline Instant Oil ChangeCars & Mobility23.18×
06Love's Travel Stops & Country StoresShopping19.12×
07Holiday Inn ExpressTravel & Leisure15.56×
08Big O TiresShopping14.08×
09Advance Auto PartsCars & Mobility13.69×
10O'Reilly Auto PartsCars & Mobility12.48×
11CitgoCars & Mobility12.30×
12MakitaHome & Garden11.75×
13Holiday InnTravel & Leisure11.48×
14GameStopGames8.47×
15AutoZoneCars & Mobility6.61×
16Discount TireShopping6.36×
17Online food orderingFood & Beverages6.30×
18Google DriveTechnology & Electronics5.25×
19FedExBusiness & Career3.67×
20Used carCars & Mobility3.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Midas (automotive service) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Midas (automotive service) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.62×
Convenience OrientationPREMIUM2.09×
PatriotismCONSERVATISM2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Midas (automotive service) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
Healthy LifestyleBALANCE0.67×
MindfulnessBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Midas (automotive service)'s target market in United States?

Midas (automotive service)'s target market in United States covers an estimated 3,981,348 people, concentrated in Texas and California.

02

What is the gender split and age of Midas (automotive service) customers?

29.9% of the Midas (automotive service) audience are female, 70.1% are male, with an average age of 41.5 years.

03

Which brands do Midas (automotive service) fans like most?

Midas (automotive service) fans show strongest brand affinity for Jiffy Lube (27.65×), Advance Auto Parts (13.69×), and Valvoline Instant Oil Change (23.18×) over the country average.

04

Where do Midas (automotive service) fans live in United States?

Midas (automotive service) fans in United States are most concentrated in Texas (reach ~300K), California (reach ~200K), and Ohio (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Midas (automotive service) fans also like?

Beyond Midas (automotive service) itself, the audience over-indexes on Advance Auto Parts (13.69×), Valvoline Instant Oil Change (23.18×), O'Reilly Auto Parts (12.48×), and Love's Travel Stops & Country Stores (19.12×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Midas (automotive service). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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