Midas (automotive service) Audience in United States

Midas (automotive service) logo

Midas (automotive service) has an estimated audience of 4,021,124 people in United States. 29.9% are female, 70.1% are male, average age 41.5. Top regions: Texas, California, Ohio. Top brand affinities: Jesse Plemons, Hipster, Vocal harmony, Governor of Michigan, Grinch.

The average Midas (automotive service) fan in United States is 41.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Ohio. Top brand affinities include Jesse Plemons, Hipster, Vocal harmony, with strongest over-indexing on Jesse Plemons (9.05× the country average). Demographically, the Midas (automotive service) audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Midas (automotive service) fans

Demographic split for Midas (automotive service) audience in United States
MetricValue
Female29.9%
Male70.1%
Average age41.5
Estimated audience size4,021,124

Audience persona

The typical Midas (automotive service) fan in United States is more male, around 41.5 years old, with strong Quality Awareness tendencies and a notable affinity for Jesse Plemons.

Top regions in United States

Top regions ranked by reach for Midas (automotive service) in United States
RegionReachAffinity
Texas321,5320.93×
California254,8020.58×
Ohio220,4721.78×
Massachusetts214,4922.71×
Florida193,4360.71×
Illinois180,9781.35×
Pennsylvania169,7941.25×
New York148,6910.66×
Michigan142,2141.35×
Indiana126,2041.72×
New Jersey116,7131.14×
Colorado91,7941.45×
Arizona85,9061.05×
Missouri81,5571.26×
Minnesota81,2131.41×
Virginia79,9010.82×
South Carolina67,3121.11×
Wisconsin64,0571.06×
Georgia60,4060.49×
Tennessee59,3170.74×
Maryland57,5570.83×
Connecticut52,7251.31×
Washington50,8460.63×
Alaska44,4615.17×
Kansas42,7621.35×
Iowa40,9541.24×
North Carolina35,0630.29×
Alabama31,5260.56×
Oklahoma30,4260.68×
Kentucky29,9570.59×
Oregon29,0970.63×
Nevada26,7100.69×
Hawaii25,8041.49×
Rhode Island19,6631.54×
Mississippi18,7040.56×
Arkansas18,3660.55×
Nebraska18,2410.9×
New Hampshire17,9451.13×
Utah17,7730.49×
New Mexico17,0160.84×
Louisiana13,4460.26×
Delaware11,9831.08×
Montana9,2440.83×
Maine8,8750.62×
Vermont7,5791.07×
Washington, District of Columbia7,1280.59×
Idaho5,1860.26×
Wyoming4,0820.68×
West Virginia3,4700.19×
North Dakota2,9480.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Midas (automotive service) audience
BrandAffinityCategory
Jesse Plemons9.05×Movies & TV
Hipster18.46×Politics & Society
Vocal harmony6.62×Music & Radio
Governor of Michigan9.89×Politics & Society
Grinch4.44×Movies & TV
Nebraska Cornhuskers football3.39×Sports
Wikia3.18×Internet & Social Media
Historic site3.66×Arts & Culture
Hibachi6.48×Food & Beverages
Shrimp toast17.58×Food & Beverages
Keith Stanfield5.01×Movies & TV
Wok4.96×Food & Beverages
Hog Hunting2.58×Sports
Goop3.96×Internet & Social Media
Hammock camping4.86×Travel & Leisure
El Paso County, Colorado8.63×Travel & Leisure
Queens College, City University of New York4.79×Business & Career
Eden Lake5.09×Movies & TV
Cherish (group)6.56×Music & Radio
No Escape (1994 film)6.62×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Midas (automotive service) audience
TraitClusterScore
Quality AwarenessPREMIUM2.45
Need for SecurityCONSERVATISM1.53
Career OrientationPOWER1.45
PatriotismCONSERVATISM1.34
Convenience OrientationPREMIUM1.31
Family OrientationCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Midas (automotive service)
CountryShare
United States47.9%
France11.2%
Canada6.9%

See Midas (automotive service) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Midas (automotive service) have in United States?

Midas (automotive service) has an estimated audience of 4,021,124 people in United States, concentrated in Texas and California.

What is the gender split and age of Midas (automotive service) fans?

29.9% of Midas (automotive service) fans are female, 70.1% are male, with an average age of 41.5 years.

Which brands do Midas (automotive service) fans like most?

Midas (automotive service) fans show strongest brand affinity for Jesse Plemons (9.05×), Hipster (18.46×), and Vocal harmony (6.62×) over the country average.

Where do Midas (automotive service) fans live in United States?

Midas (automotive service) fans in United States are most concentrated in Texas (reach 321,532), California (reach 254,802), and Ohio (reach 220,472). These three regions account for the largest share of the active audience.

What other brands do Midas (automotive service) fans also like?

Beyond Midas (automotive service) itself, the audience over-indexes on Hipster (18.46×), Vocal harmony (6.62×), Governor of Michigan (9.89×), and Grinch (4.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Midas (automotive service). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.