Rascasse Audience Intelligence

Tire Kingdom Target Market in United States

A data profile of the people who buy, follow and care about Tire Kingdom in United States — modelled from more than twelve digital signal sources. Tire Kingdom has an estimated audience of 1,131,043 people in United States.

#6among Tires in United States#2226among Brand in United States#681in Cars & Mobility

The average Tire Kingdom fan in United States is 36.1 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Georgia, California.

Top brand affinities include Sumitomo Corporation, Big O Tires, Discount Tire, with strongest over-indexing on Sumitomo Corporation (596.09× the country average).

Demographically, the Tire Kingdom audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tire Kingdom fan in United States is more male, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for Sumitomo Corporation.

Category: Cars & Mobility · Type: Brand · Subtype: Tires

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tire Kingdom profile in United States.

Audience size
1.1M
in United States
Gender
34.9%♀
65.1% male
Age
36.1
average years
Country rank
#21751
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tire Kingdom

34.9% are female, 65.1% are male, average age 36.1.

Fig. 02

Gender split

34.9%
Female
65.1%
Male
Demographic split for Tire Kingdom audience in United States
MetricValue
Female34.9%
Male65.1%
Average age36.1
Estimated audience size1,131,043
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Tire Kingdom audience in United States
Age bracketShare%
16-1935%
20-2912%
30-3917%
40-4921%
50+16%
Fig. 04

Worldwide distribution

94.0%

of the worldwide Tire Kingdom audience comes from United States.

Worldwide audience distribution share by country for Tire Kingdom
CountryShare
United States94.0%
Costa Rica3.2%
Canada0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tire Kingdom audience in United States is strongest.

Fig. 05

Top regions by affinity

Tire Kingdom customers by region in United States
#RegionReachAffinity×
01Florida~800K35.38×
02Delaware~7K2.27×
03Maine~5K1.34×
04Georgia~40K1.07×
05Alaska~2K0.77×
06South Dakota~2K0.76×
07North Dakota~2K0.74×
08Montana~2K0.71×
09South Carolina~10K0.70×
10Louisiana~10K0.69×
11Vermont~1K0.68×
12Rhode Island~2K0.66×
13Hawaii~3K0.64×
14Nebraska~3K0.61×
15Idaho~3K0.61×
16West Virginia~3K0.61×
17New Mexico~3K0.60×
18North Carolina~20K0.57×
19New Jersey~20K0.57×
20New Hampshire~3K0.57×
21Washington, District of Columbia~2K0.53×
22Missouri~9K0.52×
23Iowa~5K0.51×
24Arkansas~5K0.51×
25Utah~5K0.50×
26Mississippi~5K0.50×
27Alabama~8K0.48×
28Kansas~4K0.46×
29Colorado~8K0.45×
30Oklahoma~6K0.45×
31Oregon~5K0.42×
32Connecticut~5K0.41×
33Maryland~8K0.40×
34Kentucky~6K0.40×
35Nevada~4K0.40×
36Tennessee~9K0.39×
37Wisconsin~7K0.39×
38Illinois~10K0.38×
39Virginia~10K0.37×
40Indiana~7K0.34×
41Minnesota~6K0.34×
42Ohio~10K0.33×
43Arizona~7K0.32×
44New York~20K0.30×
45Washington~7K0.30×
46Massachusetts~7K0.30×
47Michigan~9K0.29×
48Pennsylvania~10K0.27×
49Texas~20K0.25×
50California~20K0.20×
Fig. 06

Affinity by region

Affinity by region — Tire Kingdom, United States
0.20×1.00×35.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tire Kingdom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tire Kingdom audience
#·InterestCategoryAffinity×
01Sumitomo CorporationBusiness & Career596.09×
02Big O TiresShopping89.03×
03Nexen TireCars & Mobility66.52×
04Kumho TiresCars & Mobility45.22×
05Midas (automotive service)Cars & Mobility43.61×
06Les Schwab Tire CentersBrand40.16×
07Goodyear Tire and Rubber CompanyCars & Mobility27.63×
08Hankook TireCars & Mobility24.47×
09Discount TireShopping24.21×
10Jiffy LubeCars & Mobility23.21×
11Top GearMovies & TV20.00×
12Pep BoysShopping17.86×
13Greg BiffleSports8.56×
14O'Reilly Auto PartsCars & Mobility7.89×
15Advance Auto PartsCars & Mobility6.28×
16Anthony EdwardsMovies & TV5.82×
17AutoZoneCars & Mobility4.71×
18Hispanic culturePolitics & Society4.71×
19TireCars & Mobility4.10×
20FIFA World Cup 2026Sports1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tire Kingdom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tire Kingdom audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.39×
Need for SecurityCONSERVATISM1.71×
TraditionCONSERVATISM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tire Kingdom audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.83×
SustainabilityBALANCE0.90×
Healthy LifestyleBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tire Kingdom's target market in United States?

Tire Kingdom's target market in United States covers an estimated 1,131,043 people, concentrated in Florida and Georgia.

02

What is the gender split and age of Tire Kingdom customers?

34.9% of the Tire Kingdom audience are female, 65.1% are male, with an average age of 36.1 years.

03

Which brands do Tire Kingdom fans like most?

Tire Kingdom fans show strongest brand affinity for Sumitomo Corporation (596.09×), Big O Tires (89.03×), and Discount Tire (24.21×) over the country average.

04

Where do Tire Kingdom fans live in United States?

Tire Kingdom fans in United States are most concentrated in Florida (reach ~800K), Georgia (reach ~40K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Tire Kingdom fans also like?

Beyond Tire Kingdom itself, the audience over-indexes on Big O Tires (89.03×), Discount Tire (24.21×), Midas (automotive service) (43.61×), and Jiffy Lube (23.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tires audiences in United States

See Tire Kingdom audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tire Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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