Tire Kingdom Audience in United States

Tire Kingdom logo

Tire Kingdom has an estimated audience of 1,120,977 people in United States. 34.9% are female, 65.1% are male, average age 36.1. Top regions: Florida, Georgia, Texas. Top brand affinities: Sumitomo Corporation, Big O Tires, Discount Tire, Midas (automotive service), Jiffy Lube.

The average Tire Kingdom fan in United States is 36.1 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Georgia, Texas. Top brand affinities include Sumitomo Corporation, Big O Tires, Discount Tire, with strongest over-indexing on Sumitomo Corporation (596.09× the country average). Demographically, the Tire Kingdom audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Tires

Demographics of Tire Kingdom fans

Demographic split for Tire Kingdom audience in United States
MetricValue
Female34.9%
Male65.1%
Average age36.1
Estimated audience size1,120,977

Audience persona

The typical Tire Kingdom fan in United States is more male, around 36.1 years old, with strong Quality Awareness tendencies and a notable affinity for Sumitomo Corporation.

Top regions in United States

Top regions ranked by reach for Tire Kingdom in United States
RegionReachAffinity
Florida840,73331.3×
Georgia42,1641.22×
Texas27,0680.28×
California26,9420.22×
North Carolina22,7310.67×
New York20,2730.32×
New Jersey16,4930.58×
Illinois15,5560.42×
South Carolina13,5990.81×
Ohio11,5420.33×
Louisiana11,0510.76×
Virginia10,5500.39×
Pennsylvania9,3360.25×
Colorado8,8130.5×
Tennessee8,3740.37×
Delaware8,1522.64×
Missouri7,4570.41×
Alabama7,4500.48×
Maryland7,4250.39×
Michigan7,1720.24×
Maine5,5361.38×
Indiana5,1650.25×
Massachusetts4,8780.22×
Arizona4,4760.2×
Utah4,4570.44×
Minnesota3,9560.25×
Washington3,7080.16×
Nevada3,1950.29×
Kentucky3,1110.22×
Mississippi3,0490.33×
Kansas2,7740.31×
Wisconsin2,6330.16×
Oklahoma2,6310.21×
West Virginia2,4830.48×
Connecticut2,3640.21×
Arkansas2,0740.22×
Oregon1,9750.15×
Iowa1,3250.14×
Idaho1,2180.22×
Washington, District of Columbia1,2060.36×
New Hampshire9870.22×
Hawaii9800.2×
Nebraska8830.16×
New Mexico8780.16×
Montana6190.2×
Vermont6110.31×
Rhode Island5800.16×
North Dakota4500.2×
Wyoming4490.27×
Alaska4330.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tire Kingdom audience
BrandAffinityCategory
Sumitomo Corporation596.09×Business & Career
Big O Tires89.03×Shopping
Discount Tire24.21×Shopping
Midas (automotive service)43.61×Cars & Mobility
Jiffy Lube23.21×Cars & Mobility
O'Reilly Auto Parts7.89×Cars & Mobility
AutoZone4.71×Cars & Mobility
Les Schwab Tire Centers40.16×
Advance Auto Parts6.28×Cars & Mobility
Pep Boys17.86×Shopping
Nexen Tire66.52×Cars & Mobility
Hispanic culture4.71×Politics & Society
Anthony Edwards5.82×Movies & TV
Kumho Tires45.22×Cars & Mobility
Tire4.1×Cars & Mobility
Top Gear20×Movies & TV
Kristi Noem4.72×Politics & Society
Greg Biffle8.56×Sports
Hankook Tire24.47×Cars & Mobility
Brake8.75×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tire Kingdom audience
TraitClusterScore
Quality AwarenessPREMIUM2.9
Family OrientationCONSERVATISM2.71
Risk AppetiteTHRILL2.52
PatriotismCONSERVATISM1.56
Luxury OrientationPREMIUM1.52
Need for SecurityCONSERVATISM1.51

Worldwide distribution

Worldwide audience distribution share by country for Tire Kingdom
CountryShare
United States94.0%
Costa Rica3.2%
Canada0.7%

See Tire Kingdom audiences in other countries

More Tires audiences in United States

Frequently asked questions

How many fans does Tire Kingdom have in United States?

Tire Kingdom has an estimated audience of 1,120,977 people in United States, concentrated in Florida and Georgia.

What is the gender split and age of Tire Kingdom fans?

34.9% of Tire Kingdom fans are female, 65.1% are male, with an average age of 36.1 years.

Which brands do Tire Kingdom fans like most?

Tire Kingdom fans show strongest brand affinity for Sumitomo Corporation (596.09×), Big O Tires (89.03×), and Discount Tire (24.21×) over the country average.

Where do Tire Kingdom fans live in United States?

Tire Kingdom fans in United States are most concentrated in Florida (reach 840,733), Georgia (reach 42,164), and Texas (reach 27,068). These three regions account for the largest share of the active audience.

What other brands do Tire Kingdom fans also like?

Beyond Tire Kingdom itself, the audience over-indexes on Big O Tires (89.03×), Discount Tire (24.21×), Midas (automotive service) (43.61×), and Jiffy Lube (23.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tire Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.