Rascasse Audience Intelligence

Les Schwab Tire Centers Target Market in United States

A data profile of the people who buy, follow and care about Les Schwab Tire Centers in United States — modelled from more than twelve digital signal sources. Les Schwab Tire Centers has an estimated audience of 618,398 people in United States.

#3327among Brand in United States

The average Les Schwab Tire Centers fan in United States is 42.3 years old, more male, and lives primarily in Colorado.

The audience is concentrated in Colorado, Washington, California.

Top brand affinities include Love's Travel Stops & Country Stores, Texaco, Tire Kingdom, with strongest over-indexing on Love's Travel Stops & Country Stores (38.25× the country average).

Demographically, the Les Schwab Tire Centers audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Les Schwab Tire Centers fan in United States is more male, around 42.3 years old, with strong Quality Awareness tendencies and a notable affinity for Love's Travel Stops & Country Stores.

Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Les Schwab Tire Centers profile in United States.

Audience size
618K
in United States
Gender
31.9%♀
68.1% male
Age
42.3
average years
Country rank
#32217
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Les Schwab Tire Centers

31.9% are female, 68.1% are male, average age 42.3.

Fig. 02

Gender split

31.9%
Female
68.1%
Male
Demographic split for Les Schwab Tire Centers audience in United States
MetricValue
Female31.9%
Male68.1%
Average age42.3
Estimated audience size618,398
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Les Schwab Tire Centers audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3920%
40-4923%
50+27%
Fig. 04

Worldwide distribution

98.5%

of the worldwide Les Schwab Tire Centers audience comes from United States.

Worldwide audience distribution share by country for Les Schwab Tire Centers
CountryShare
United States98.5%
Canada0.3%
India0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Les Schwab Tire Centers audience in United States is strongest.

Fig. 05

Top regions by affinity

Les Schwab Tire Centers customers by region in United States
#RegionReachAffinity×
01North Dakota~8K6.25×
02Oregon~40K5.85×
03Colorado~50K5.62×
04Montana~9K5.33×
05Idaho~20K5.25×
06Wyoming~5K5.22×
07Washington~50K4.10×
08South Dakota~5K3.53×
09Utah~20K2.96×
10Minnesota~30K2.94×
11Nevada~6K1.00×
12Nebraska~3K0.86×
13West Virginia~2K0.81×
14Rhode Island~2K0.81×
15Vermont<1K0.81×
16Delaware~1K0.80×
17Maine~2K0.79×
18New Hampshire~2K0.78×
19Mississippi~4K0.76×
20California~40K0.63×
21Louisiana~5K0.62×
22Arkansas~3K0.61×
23Washington, District of Columbia~1K0.61×
24Connecticut~4K0.59×
25Hawaii~2K0.59×
26Alabama~5K0.56×
27Kentucky~4K0.54×
28South Carolina~5K0.52×
29Maryland~5K0.49×
30Oklahoma~3K0.46×
31Indiana~5K0.45×
32New Mexico~1K0.45×
33Kansas~2K0.44×
34New Jersey~7K0.43×
35Massachusetts~5K0.43×
36Iowa~2K0.39×
37Michigan~6K0.38×
38Tennessee~4K0.37×
39Missouri~3K0.35×
40Wisconsin~3K0.35×
41Pennsylvania~7K0.34×
42Ohio~6K0.33×
43Virginia~5K0.32×
44Georgia~6K0.31×
45North Carolina~5K0.29×
46Arizona~3K0.24×
47Illinois~4K0.22×
48Florida~8K0.20×
49New York~6K0.17×
50Texas~7K0.13×
Fig. 06

Affinity by region

Affinity by region — Les Schwab Tire Centers, United States
0.13×1.00×6.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Les Schwab Tire Centers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Les Schwab Tire Centers audience
#·InterestCategoryAffinity×
01Tire KingdomCars & Mobility40.16×
02Love's Travel Stops & Country StoresShopping38.25×
03TexacoCars & Mobility34.91×
04CitgoCars & Mobility22.09×
05Phillips 66Business & Career17.19×
06ConocoPhillipsBusiness & Career14.74×
07Big O TiresShopping14.50×
08Valvoline Instant Oil ChangeCars & Mobility13.52×
09Jiffy LubeCars & Mobility7.87×
10Renewable energyBusiness & Career5.96×
11Sustainable energyHome & Garden5.95×
12NASDAQBusiness & Career5.17×
13Advance Auto PartsCars & Mobility4.98×
14O'Reilly Auto PartsCars & Mobility4.92×
15FedExBusiness & Career4.34×
16Staples (Canada)Business & Career3.88×
17AutoZoneCars & Mobility3.85×
18Mortgage loansBusiness & Career3.66×
19Solar energyHome & Garden3.63×
20PinterestInternet & Social Media2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Les Schwab Tire Centers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Les Schwab Tire Centers audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.94×
Family OrientationCONSERVATISM1.77×
Convenience OrientationPREMIUM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Les Schwab Tire Centers audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.61×
Luxury OrientationPREMIUM0.62×
Healthy LifestyleBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Les Schwab Tire Centers's target market in United States?

Les Schwab Tire Centers's target market in United States covers an estimated 618,398 people, concentrated in Colorado and Washington.

02

What is the gender split and age of Les Schwab Tire Centers customers?

31.9% of the Les Schwab Tire Centers audience are female, 68.1% are male, with an average age of 42.3 years.

03

Which brands do Les Schwab Tire Centers fans like most?

Les Schwab Tire Centers fans show strongest brand affinity for Love's Travel Stops & Country Stores (38.25×), Texaco (34.91×), and Tire Kingdom (40.16×) over the country average.

04

Where do Les Schwab Tire Centers fans live in United States?

Les Schwab Tire Centers fans in United States are most concentrated in Colorado (reach ~50K), Washington (reach ~50K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Les Schwab Tire Centers fans also like?

Beyond Les Schwab Tire Centers itself, the audience over-indexes on Texaco (34.91×), Tire Kingdom (40.16×), Valvoline Instant Oil Change (13.52×), and Citgo (22.09×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Les Schwab Tire Centers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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