Les Schwab Tire Centers Audience in United States

Les Schwab Tire Centers logo

Les Schwab Tire Centers has an estimated audience of 610,463 people in United States. 31.9% are female, 68.1% are male, average age 42.3. Top regions: Colorado, Washington, Oregon. Top brand affinities: Lulu 黃路梓茵, Governor of Michigan, Hipster, Wok, El Paso County, Colorado.

The average Les Schwab Tire Centers fan in United States is 42.3 years old, more male, and lives primarily in Colorado. The audience is concentrated in Colorado, Washington, Oregon. Top brand affinities include Lulu 黃路梓茵, Governor of Michigan, Hipster, with strongest over-indexing on Lulu 黃路梓茵 (5.58× the country average). Demographically, the Les Schwab Tire Centers audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Quality Awareness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of Les Schwab Tire Centers fans

Demographic split for Les Schwab Tire Centers audience in United States
MetricValue
Female31.9%
Male68.1%
Average age42.3
Estimated audience size610,463

Audience persona

The typical Les Schwab Tire Centers fan in United States is more male, around 42.3 years old, with strong Quality Awareness tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Les Schwab Tire Centers in United States
RegionReachAffinity
Colorado65,0626.76×
Washington58,4224.77×
Oregon46,0106.58×
California43,4430.65×
Idaho17,3335.66×
Utah16,8033.07×
Montana9,3595.53×
North Dakota7,0905.65×
Nevada6,1801.05×
Minnesota6,1640.7×
Wyoming4,8375.35×
South Dakota4,3393.07×
Texas2,5920.05×
Arizona1,5640.13×
New York1,2900.04×
Florida9500.02×
Illinois8590.04×
Nebraska7850.26×
North Carolina6740.04×
New Mexico6200.2×
Georgia5800.03×
Missouri5070.05×
Virginia5040.03×
Ohio4990.03×
Tennessee4860.04×
Alaska4170.32×
Pennsylvania4090.02×
Iowa3910.08×
Wisconsin3780.04×
Oklahoma3490.05×
Michigan3410.02×
Kansas3380.07×
Indiana3230.03×
Massachusetts2920.02×
New Jersey2700.02×
Kentucky2670.03×
South Carolina2600.03×
Maryland2310.02×
Alabama2010.02×
Arkansas1970.04×
Hawaii1970.08×
Louisiana1790.02×
Connecticut1480.02×
Mississippi1110.02×
Washington, District of Columbia1000.05×
West Virginia690.02×
New Hampshire660.03×
Rhode Island550.03×
Maine550.02×
Vermont540.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Les Schwab Tire Centers audience
BrandAffinityCategory
Lulu 黃路梓茵5.58×Movies & TV
Governor of Michigan14.05×Politics & Society
Hipster17.97×Politics & Society
Wok8.85×Food & Beverages
El Paso County, Colorado16.87×Travel & Leisure
Goop5.18×Internet & Social Media
Cherish (group)9.72×Music & Radio
Ichiro Suzuki8.71×Sports
Keeper (password manager)5.21×Technology & Electronics
Israel1.66×Travel & Leisure
Crytek35.05×Games
Grace Slick6.4×Music & Radio
Vocal harmony3.23×Music & Radio
Google Home4.53×Technology & Electronics
Grinch2.65×Movies & TV
Preta Gil13.5×Music & Radio
headspace5.87×Health
TV Fanatic6.46×Movies & TV
Life of Pi5.67×Movies & TV
Eutheria13.45×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Les Schwab Tire Centers audience
TraitClusterScore
Quality AwarenessPREMIUM1.34
ExtroversionTHRILL1.08
Need for SecurityCONSERVATISM1.08
Community OrientationOPEN1.03
Price SensitivityPREMIUM0.98
Sports ActivityPOWER0.97

Worldwide distribution

Worldwide audience distribution share by country for Les Schwab Tire Centers
CountryShare
United States98.6%
Canada0.2%
India0.2%

See Les Schwab Tire Centers audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Les Schwab Tire Centers have in United States?

Les Schwab Tire Centers has an estimated audience of 610,463 people in United States, concentrated in Colorado and Washington.

What is the gender split and age of Les Schwab Tire Centers fans?

31.9% of Les Schwab Tire Centers fans are female, 68.1% are male, with an average age of 42.3 years.

Which brands do Les Schwab Tire Centers fans like most?

Les Schwab Tire Centers fans show strongest brand affinity for Lulu 黃路梓茵 (5.58×), Governor of Michigan (14.05×), and Hipster (17.97×) over the country average.

Where do Les Schwab Tire Centers fans live in United States?

Les Schwab Tire Centers fans in United States are most concentrated in Colorado (reach 65,062), Washington (reach 58,422), and Oregon (reach 46,010). These three regions account for the largest share of the active audience.

What other brands do Les Schwab Tire Centers fans also like?

Beyond Les Schwab Tire Centers itself, the audience over-indexes on Governor of Michigan (14.05×), Hipster (17.97×), Wok (8.85×), and El Paso County, Colorado (16.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Les Schwab Tire Centers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.