Citgo Audience in United States
Citgo has an estimated audience of 2,670,719 people in United States. 37.9% are female, 62.1% are male, average age 39.7. Top regions: Florida, New York, Texas. Top brand affinities: Sunoco, Sheetz, QuikTrip, Lukoil, Wawa Inc..
The average Citgo fan in United States is 39.7 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, New York, Texas. Top brand affinities include Sunoco, Sheetz, QuikTrip, with strongest over-indexing on Sunoco (142.81× the country average). Demographically, the Citgo audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Career Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand
Demographics of Citgo fans
| Metric | Value |
|---|---|
| Female | 37.9% |
| Male | 62.1% |
| Average age | 39.7 |
| Estimated audience size | 2,670,719 |
Audience persona
The typical Citgo fan in United States is more male, around 39.7 years old, with strong Career Orientation tendencies and a notable affinity for Sunoco.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 260,107 | 1.44× |
| New York | 214,788 | 1.44× |
| Texas | 195,443 | 0.85× |
| Georgia | 175,082 | 2.13× |
| Michigan | 171,246 | 2.45× |
| North Carolina | 169,921 | 2.11× |
| Illinois | 139,296 | 1.57× |
| Connecticut | 123,332 | 4.6× |
| Virginia | 106,695 | 1.64× |
| Wisconsin | 102,883 | 2.56× |
| Pennsylvania | 86,334 | 0.96× |
| Tennessee | 85,567 | 1.6× |
| Massachusetts | 82,786 | 1.57× |
| Indiana | 66,467 | 1.36× |
| Louisiana | 54,547 | 1.58× |
| Alabama | 50,582 | 1.36× |
| Maryland | 48,538 | 1.06× |
| New Jersey | 44,856 | 0.66× |
| Maine | 43,216 | 4.52× |
| South Carolina | 39,985 | 1× |
| Arkansas | 35,467 | 1.61× |
| California | 25,840 | 0.09× |
| New Hampshire | 23,489 | 2.23× |
| Ohio | 20,584 | 0.25× |
| Vermont | 18,180 | 3.88× |
| Mississippi | 17,545 | 0.8× |
| Delaware | 8,844 | 1.2× |
| Oklahoma | 8,258 | 0.28× |
| Rhode Island | 8,013 | 0.94× |
| Kentucky | 7,630 | 0.23× |
| Washington | 6,959 | 0.13× |
| West Virginia | 6,139 | 0.49× |
| Missouri | 5,613 | 0.13× |
| Arizona | 5,275 | 0.1× |
| Oregon | 5,106 | 0.17× |
| Colorado | 4,981 | 0.12× |
| Washington, District of Columbia | 4,866 | 0.61× |
| Minnesota | 4,487 | 0.12× |
| Iowa | 3,835 | 0.17× |
| Kansas | 2,995 | 0.14× |
| Utah | 2,274 | 0.1× |
| Nevada | 1,888 | 0.07× |
| Nebraska | 1,099 | 0.08× |
| Idaho | 921 | 0.07× |
| New Mexico | 847 | 0.06× |
| Hawaii | 694 | 0.06× |
| Montana | 668 | 0.09× |
| North Dakota | 449 | 0.08× |
| South Dakota | 445 | 0.07× |
| Alaska | 440 | 0.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sunoco | 142.81× | Cars & Mobility |
| Sheetz | 26.27× | Cars & Mobility |
| QuikTrip | 17.62× | Shopping |
| Lukoil | 102.73× | Cars & Mobility |
| Wawa Inc. | 11.69× | Shopping |
| BP | 15.65× | Cars & Mobility |
| Speedway LLC | 16.21× | Food & Beverages |
| Chevron Corporation | 14.81× | Home & Garden |
| Love's Travel Stops & Country Stores | 21.63× | Shopping |
| Travel Deals | 90.08× | Literature |
| Latham & Watkins | 100.04× | Business & Career |
| Circle K | 9.56× | Shopping |
| RaceTrac | 15.97× | Cars & Mobility |
| Kwik Trip | 14.34× | Shopping |
| 7-Eleven | 6.61× | Shopping |
| Big O Tires | 17.17× | Shopping |
| Traffic code | 27.11× | Cars & Mobility |
| Texaco | 21.03× | Cars & Mobility |
| Taboo (rapper) | 20.27× | Music & Radio |
| Phillips 66 | 12.66× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.63 |
| Convenience Orientation | PREMIUM | 1.98 |
| Need for Security | CONSERVATISM | 1.87 |
| Patriotism | CONSERVATISM | 1.65 |
| Family Orientation | CONSERVATISM | 1.61 |
| Price Sensitivity | PREMIUM | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.2% |
| Canada | 0.7% |
| China | 0.7% |
See Citgo audiences in other countries
More Cars & Mobility audiences in United States
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Frequently asked questions
How many fans does Citgo have in United States?
Citgo has an estimated audience of 2,670,719 people in United States, concentrated in Florida and New York.
What is the gender split and age of Citgo fans?
37.9% of Citgo fans are female, 62.1% are male, with an average age of 39.7 years.
Which brands do Citgo fans like most?
Citgo fans show strongest brand affinity for Sunoco (142.81×), Sheetz (26.27×), and QuikTrip (17.62×) over the country average.
Where do Citgo fans live in United States?
Citgo fans in United States are most concentrated in Florida (reach 260,107), New York (reach 214,788), and Texas (reach 195,443). These three regions account for the largest share of the active audience.
What other brands do Citgo fans also like?
Beyond Citgo itself, the audience over-indexes on Sheetz (26.27×), QuikTrip (17.62×), Lukoil (102.73×), and Wawa Inc. (11.69×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Citgo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.