Travel Deals Audience in United States
Travel Deals has an estimated audience of 287,965 people in United States. 49.8% are female, 50.2% are male, average age 33.0. Top regions: California, Florida, Texas. Top brand affinities: Laneige, La Opinión, Jesse Plemons, Elsword, Stamp collecting.
The average Travel Deals fan in United States is 33.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Laneige, La Opinión, Jesse Plemons, with strongest over-indexing on Laneige (20× the country average). Demographically, the Travel Deals audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Website / Newspaper / Magazine · Subtype: Novel
Demographics of Travel Deals fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 33.0 |
| Estimated audience size | 287,965 |
Audience persona
The typical Travel Deals fan in United States is balanced, around 33.0 years old, with strong Risk Appetite tendencies and a notable affinity for Laneige.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 35,207 | 1.11× |
| Florida | 21,548 | 1.11× |
| Texas | 21,291 | 0.86× |
| New York | 20,507 | 1.27× |
| Georgia | 10,490 | 1.18× |
| Illinois | 9,559 | 1× |
| New Jersey | 9,219 | 1.26× |
| North Carolina | 9,119 | 1.05× |
| Pennsylvania | 9,100 | 0.94× |
| Michigan | 7,696 | 1.02× |
| Virginia | 7,690 | 1.1× |
| Ohio | 7,602 | 0.86× |
| Massachusetts | 6,555 | 1.16× |
| Washington | 6,190 | 1.07× |
| Arizona | 5,659 | 0.96× |
| Colorado | 5,524 | 1.22× |
| Maryland | 5,305 | 1.07× |
| Minnesota | 5,047 | 1.22× |
| Tennessee | 4,844 | 0.84× |
| Wisconsin | 4,738 | 1.09× |
| South Carolina | 4,364 | 1.01× |
| Indiana | 4,252 | 0.81× |
| Missouri | 3,742 | 0.81× |
| Utah | 3,666 | 1.42× |
| Oregon | 3,635 | 1.1× |
| Connecticut | 3,626 | 1.26× |
| Alabama | 3,081 | 0.77× |
| Nevada | 2,634 | 0.95× |
| Kentucky | 2,522 | 0.7× |
| Louisiana | 2,478 | 0.67× |
| Oklahoma | 2,174 | 0.68× |
| Iowa | 2,121 | 0.89× |
| Kansas | 2,001 | 0.88× |
| Arkansas | 1,681 | 0.71× |
| Idaho | 1,659 | 1.15× |
| Hawaii | 1,496 | 1.21× |
| Mississippi | 1,444 | 0.61× |
| Washington, District of Columbia | 1,426 | 1.65× |
| Nebraska | 1,301 | 0.9× |
| New Hampshire | 1,162 | 1.02× |
| Maine | 1,028 | 1× |
| Rhode Island | 1,002 | 1.09× |
| New Mexico | 944 | 0.65× |
| Montana | 891 | 1.12× |
| West Virginia | 722 | 0.54× |
| Delaware | 718 | 0.9× |
| Wyoming | 611 | 1.43× |
| North Dakota | 604 | 1.02× |
| Alaska | 587 | 0.95× |
| Vermont | 499 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Laneige | 20× | Beauty & Wellness |
| La Opinión | 20× | News |
| Jesse Plemons | 4.24× | Movies & TV |
| Elsword | 20× | Games |
| Stamp collecting | 5.4× | Home & Garden |
| JDSU | 3.19× | Business & Career |
| Cadillac CT6 | 14.41× | Cars & Mobility |
| La Prensa (Honduras) | 9.68× | News |
| Nebraska Cornhuskers football | 2.76× | Sports |
| 3D printing | 1.75× | Technology & Electronics |
| Queens College, City University of New York | 4.82× | Business & Career |
| La Provence | 14.28× | News |
| Halsey, Oregon | 5.28× | Travel & Leisure |
| Home staging | 3.1× | Home & Garden |
| Ghar (film) | 28.25× | Movies & TV |
| Charlamagne Tha God | 5.36× | Movies & TV |
| Endless Space | 13.14× | Games |
| Canis | 5.5× | Pets & Animals |
| Isometric exercise | 4.66× | Sports |
| Justice | 1.51× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.17 |
| Career Orientation | POWER | 1.52 |
| Travelling | THRILL | 1.5 |
| Quality Awareness | PREMIUM | 1.38 |
| Luxury Orientation | PREMIUM | 1.32 |
| Urban Lifestyle | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.1% |
| United Kingdom | 12.0% |
| Germany | 11.4% |
See Travel Deals audiences in other countries
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Frequently asked questions
How many fans does Travel Deals have in United States?
Travel Deals has an estimated audience of 287,965 people in United States, concentrated in California and Florida.
What is the gender split and age of Travel Deals fans?
49.8% of Travel Deals fans are female, 50.2% are male, with an average age of 33.0 years.
Which brands do Travel Deals fans like most?
Travel Deals fans show strongest brand affinity for Laneige (20×), La Opinión (20×), and Jesse Plemons (4.24×) over the country average.
Where do Travel Deals fans live in United States?
Travel Deals fans in United States are most concentrated in California (reach 35,207), Florida (reach 21,548), and Texas (reach 21,291). These three regions account for the largest share of the active audience.
What other brands do Travel Deals fans also like?
Beyond Travel Deals itself, the audience over-indexes on La Opinión (20×), Jesse Plemons (4.24×), Elsword (20×), and Stamp collecting (5.4×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Travel Deals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.