Rascasse Audience Intelligence

Travel Deals Audience in United States

A data profile of the people who buy, follow and care about Travel Deals in United States — modelled from more than twelve digital signal sources. Travel Deals has an estimated audience of 285,819 people in United States.

#109among Novel in United States#1651among Website / Newspaper / Magazine in United States#1283in Literature

The average Travel Deals fan in United States is 33.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Citgo, Carmen Electra, Westin Hotels & Resorts, with strongest over-indexing on Citgo (90.08× the country average).

Demographically, the Travel Deals audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Travel Deals fan in United States is balanced, around 33.0 years old, with strong Risk Appetite tendencies and a notable affinity for Citgo.

Category: Literature · Type: Website / Newspaper / Magazine · Subtype: Novel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Travel Deals profile in United States.

Audience size
286K
in United States
Gender
49.8%♀
50.2% male
Age
33.0
average years
Country rank
#49547
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Travel Deals

49.8% are female, 50.2% are male, average age 33.0.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Travel Deals audience in United States
MetricValue
Female49.8%
Male50.2%
Average age33.0
Estimated audience size285,819
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Travel Deals audience in United States
Age bracketShare%
16-1937%
20-2922%
30-3916%
40-4914%
50+11%
Fig. 04

Worldwide distribution

42.1%

of the worldwide Travel Deals audience comes from United States.

Worldwide audience distribution share by country for Travel Deals
CountryShare
United States42.1%
United Kingdom11.3%
Germany10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Travel Deals audience in United States is strongest.

Fig. 05

Top regions by affinity

Travel Deals fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~1K1.44×
02Utah~3K1.30×
03New Jersey~9K1.23×
04New York~20K1.21×
05Connecticut~3K1.20×
06Minnesota~5K1.18×
07Colorado~5K1.16×
08Massachusetts~6K1.14×
09Wisconsin~5K1.13×
10Georgia~10K1.11×
11California~30K1.10×
12Oregon~4K1.10×
13Idaho~2K1.10×
14Virginia~8K1.09×
15Hawaii~1K1.09×
16Washington~6K1.07×
17Maryland~5K1.07×
18New Hampshire~1K1.07×
19Rhode Island<1K1.07×
20Maine~1K1.06×
21Florida~20K1.05×
22Montana<1K1.05×
23North Dakota<1K1.03×
24Vermont<1K1.03×
25Alaska<1K1.00×
26North Carolina~9K0.99×
27Nevada~3K0.99×
28Michigan~7K0.98×
29South Carolina~4K0.98×
30Delaware<1K0.98×
31Illinois~9K0.95×
32Arizona~6K0.95×
33Pennsylvania~9K0.94×
34Iowa~2K0.94×
35South Dakota<1K0.94×
36Nebraska~1K0.93×
37Kansas~2K0.91×
38Missouri~4K0.87×
39Ohio~8K0.86×
40Tennessee~5K0.86×
41Indiana~4K0.84×
42West Virginia~1K0.84×
43Arkansas~2K0.83×
44Texas~20K0.82×
45Alabama~3K0.82×
46Kentucky~3K0.82×
47New Mexico~1K0.82×
48Oklahoma~3K0.81×
49Mississippi~2K0.80×
50Louisiana~3K0.78×
Fig. 06

Affinity by region

Affinity by region — Travel Deals, United States
0.78×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Travel Deals audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Travel Deals audience
#·InterestCategoryAffinity×
01CitgoCars & Mobility90.08×
02Westin Hotels & ResortsTravel & Leisure53.25×
03Carmen ElectraMovies & TV42.28×
04W9 (TV channel)Movies & TV34.92×
05Jennette McCurdyMovies & TV21.56×
06Stacy KeiblerMovies & TV20.00×
07CarpoolCars & Mobility19.63×
08Hampton InnTravel & Leisure18.19×
09Hunter S. ThompsonLiterature18.19×
10Hilton Garden InnTravel & Leisure16.35×
11Wyndham Hotels & ResortsTravel & Leisure14.55×
12KTLAMovies & TV8.33×
13Speedway LLCFood & Beverages7.90×
14Non-alcoholic beverageFood & Beverages5.26×
15United States Postal ServiceBusiness & Career5.25×
16Diaper bagKids & Family4.24×
17American ExpressBusiness & Career3.82×
18Nonprofit organizationPolitics & Society2.00×
19WineFood & Beverages1.81×
20Alcoholic beveragesFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Travel Deals audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Travel Deals audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.12×
Career OrientationPOWER1.75×
PatriotismCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Travel Deals audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.56×
DIY MentalityTHRILL0.86×
Pet OwnershipJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Travel Deals have in United States?

Travel Deals has an estimated audience of 285,819 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Travel Deals fans?

49.8% of Travel Deals fans are female, 50.2% are male, with an average age of 33.0 years.

03

Which brands do Travel Deals fans like most?

Travel Deals fans show strongest brand affinity for Citgo (90.08×), Carmen Electra (42.28×), and Westin Hotels & Resorts (53.25×) over the country average.

04

Where do Travel Deals fans live in United States?

Travel Deals fans in United States are most concentrated in California (reach ~30K), Florida (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Travel Deals fans also like?

Beyond Travel Deals itself, the audience over-indexes on Carmen Electra (42.28×), Westin Hotels & Resorts (53.25×), United States Postal Service (5.25×), and Jennette McCurdy (21.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Novel audiences in United States

See Travel Deals audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Travel Deals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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