Hunter S. Thompson Audience in United States

Hunter S. Thompson logo

Hunter S. Thompson has an estimated audience of 1,481,889 people in United States. 41.7% are female, 58.3% are male, average age 39.6. Top regions: California, Texas, New York. Top brand affinities: Adam Ondra, Xcel Energy, Restaurant Depot, Burial (musician), Pakistan Institute of Fashion and Design.

The average Hunter S. Thompson fan in United States is 39.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Adam Ondra, Xcel Energy, Restaurant Depot, with strongest over-indexing on Adam Ondra (685.94× the country average). Demographically, the Hunter S. Thompson audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Journalist

Demographics of Hunter S. Thompson fans

Demographic split for Hunter S. Thompson audience in United States
MetricValue
Female41.7%
Male58.3%
Average age39.6
Estimated audience size1,481,889

Audience persona

The typical Hunter S. Thompson fan in United States is more male, around 39.6 years old, with strong Risk Appetite tendencies and a notable affinity for Adam Ondra.

Top regions in United States

Top regions ranked by reach for Hunter S. Thompson in United States
RegionReachAffinity
California163,0191×
Texas110,0000.86×
New York82,3660.99×
Florida80,5480.8×
Pennsylvania50,9781.02×
Illinois49,5031×
Ohio45,6101×
Colorado40,4931.73×
North Carolina38,8550.87×
Michigan37,4670.97×
Washington35,7021.2×
Georgia35,1550.77×
Massachusetts32,2231.1×
Virginia31,2820.87×
Tennessee30,8731.04×
New Jersey29,8800.79×
Indiana27,4561.01×
Arizona27,1500.9×
Kentucky26,2561.41×
Missouri25,0821.05×
Oregon23,6281.39×
Wisconsin23,4101.05×
Minnesota22,8431.08×
South Carolina18,4770.83×
Maryland18,2920.72×
Oklahoma16,8311.02×
Louisiana15,7430.82×
Alabama14,8430.72×
Utah14,6771.11×
Nevada14,5611.02×
Connecticut14,2070.96×
Iowa12,2651×
Kansas11,1960.96×
Arkansas11,1220.91×
Idaho8,2571.11×
Nebraska7,4771.01×
Mississippi7,3730.6×
New Hampshire7,1531.23×
New Mexico6,7810.91×
Maine6,7791.28×
West Virginia6,0540.88×
Montana6,0451.47×
Washington, District of Columbia4,9621.11×
Hawaii4,6620.73×
Rhode Island4,4230.94×
Vermont3,4731.33×
South Dakota3,1290.91×
Alaska2,9730.94×
North Dakota2,7510.9×
Delaware2,7440.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hunter S. Thompson audience
BrandAffinityCategory
Adam Ondra685.94×Sports
Xcel Energy41.81×Home & Garden
Restaurant Depot27.67×Food & Beverages
Burial (musician)51.01×Music & Radio
Pakistan Institute of Fashion and Design82.96×Politics & Society
Fear and Loathing in Las Vegas (film)42.85×Movies & TV
socializing9.56×Politics & Society
Michel Gondry100.37×Movies & TV
Pacific Gas and Electric Company40.72×Business & Career
David Foster Wallace42.26×Literature
William S. Burroughs60.06×Literature
Rosario Central59.87×Sports
Everclear (band)20.04×Music & Radio
Zoom (TV channel)5.89×Technology & Electronics
Australian rules football21.39×Sports
Kurt Vonnegut28.52×Literature
Dangerous Minds32.3×Movies & TV
Brandon Marshall39.6×Sports
Argentine Primera División33.07×Sports
Estudiantes de La Plata46.85×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hunter S. Thompson audience
TraitClusterScore
Risk AppetiteTHRILL2.06
ExtroversionTHRILL1.67
Early Adopter MentalityPOWER1.55
Urban LifestyleOPEN1.44
IndividualismJOY1.4
TraditionCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for Hunter S. Thompson
CountryShare
United States55.1%
United Kingdom6.3%
Canada4.9%

See Hunter S. Thompson audiences in other countries

More Journalist audiences in United States

Frequently asked questions

How many fans does Hunter S. Thompson have in United States?

Hunter S. Thompson has an estimated audience of 1,481,889 people in United States, concentrated in California and Texas.

What is the gender split and age of Hunter S. Thompson fans?

41.7% of Hunter S. Thompson fans are female, 58.3% are male, with an average age of 39.6 years.

Which brands do Hunter S. Thompson fans like most?

Hunter S. Thompson fans show strongest brand affinity for Adam Ondra (685.94×), Xcel Energy (41.81×), and Restaurant Depot (27.67×) over the country average.

Where do Hunter S. Thompson fans live in United States?

Hunter S. Thompson fans in United States are most concentrated in California (reach 163,019), Texas (reach 110,000), and New York (reach 82,366). These three regions account for the largest share of the active audience.

What other brands do Hunter S. Thompson fans also like?

Beyond Hunter S. Thompson itself, the audience over-indexes on Xcel Energy (41.81×), Restaurant Depot (27.67×), Burial (musician) (51.01×), and Pakistan Institute of Fashion and Design (82.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hunter S. Thompson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.