Rascasse Audience Intelligence

Hunter S. Thompson Audience in United States

A data profile of the people who buy, follow and care about Hunter S. Thompson in United States — modelled from more than twelve digital signal sources. Hunter S. Thompson has an estimated audience of 1,446,780 people in United States.

#6among Journalist in United States#3702among Person in United States#334in Literature

The average Hunter S. Thompson fan in United States is 39.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Adam Ondra, Xcel Energy, Restaurant Depot, with strongest over-indexing on Adam Ondra (685.94× the country average).

Demographically, the Hunter S. Thompson audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Healthy Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hunter S. Thompson fan in United States is more male, around 39.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Adam Ondra.

Category: Literature · Type: Person · Subtype: Journalist

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hunter S. Thompson profile in United States.

Audience size
1.4M
in United States
Gender
41.7%♀
58.3% male
Age
39.6
average years
Country rank
#18250
Person in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hunter S. Thompson fans

41.7% are female, 58.3% are male, average age 39.6.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for Hunter S. Thompson audience in United States
MetricValue
Female41.7%
Male58.3%
Average age39.6
Estimated audience size1,446,780
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Hunter S. Thompson audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3920%
40-4920%
50+22%
Fig. 04

Worldwide distribution

54.2%

of the worldwide Hunter S. Thompson audience comes from United States.

Worldwide audience distribution share by country for Hunter S. Thompson
CountryShare
United States54.2%
United Kingdom6.5%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hunter S. Thompson audience in United States is strongest.

Fig. 05

Top regions by affinity

Hunter S. Thompson fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~40K1.73×
02Montana~6K1.44×
03Kentucky~30K1.43×
04Oregon~20K1.40×
05Vermont~4K1.40×
06Maine~7K1.32×
07New Hampshire~7K1.20×
08Washington~30K1.13×
09Idaho~8K1.10×
10Massachusetts~30K1.08×
11Washington, District of Columbia~5K1.06×
12Minnesota~20K1.05×
13Missouri~20K1.03×
14Utah~10K1.03×
15Alaska~3K1.03×
16Wisconsin~20K1.02×
17Oklahoma~20K1.01×
18Pennsylvania~50K1.00×
19Tennessee~30K1.00×
20Iowa~10K1.00×
21Nebraska~7K1.00×
22Indiana~30K0.99×
23West Virginia~7K0.99×
24Ohio~40K0.98×
25Kansas~10K0.98×
26New Mexico~7K0.98×
27Rhode Island~5K0.98×
28South Dakota~3K0.98×
29Nevada~10K0.97×
30Illinois~50K0.96×
31Connecticut~10K0.96×
32North Dakota~3K0.96×
33California~200K0.95×
34Michigan~40K0.95×
35New York~80K0.94×
36Arkansas~10K0.92×
37Arizona~30K0.88×
38Virginia~30K0.85×
39North Carolina~40K0.84×
40Louisiana~20K0.84×
41Texas~100K0.80×
42South Carolina~20K0.80×
43Hawaii~5K0.78×
44Florida~80K0.77×
45New Jersey~30K0.77×
46Delaware~3K0.76×
47Georgia~30K0.75×
48Alabama~20K0.73×
49Maryland~20K0.72×
50Mississippi~8K0.68×
Fig. 06

Affinity by region

Affinity by region — Hunter S. Thompson, United States
0.68×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hunter S. Thompson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hunter S. Thompson audience
#·InterestCategoryAffinity×
01Adam OndraSports685.94×
02Michel GondryMovies & TV100.37×
03Pakistan Institute of Fashion and DesignPolitics & Society82.96×
04William S. BurroughsLiterature60.06×
05Rosario CentralSports59.87×
06Burial (musician)Music & Radio51.01×
07Estudiantes de La PlataSports46.85×
08Fear and Loathing in Las Vegas (film)Movies & TV42.85×
09David Foster WallaceLiterature42.26×
10Xcel EnergyHome & Garden41.81×
11Pacific Gas and Electric CompanyBusiness & Career40.72×
12Brandon MarshallSports39.60×
13Argentine Primera DivisiónSports33.07×
14Dangerous MindsMovies & TV32.30×
15Kurt VonnegutLiterature28.52×
16Restaurant DepotFood & Beverages27.67×
17Australian rules footballSports21.39×
18Everclear (band)Music & Radio20.04×
19socializingPolitics & Society9.56×
20Zoom (TV channel)Technology & Electronics5.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hunter S. Thompson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hunter S. Thompson audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.67×
Career OrientationPOWER1.47×
SpiritualityBALANCE1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hunter S. Thompson audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.92×
Social Media UsageJOY0.99×
Risk AppetiteTHRILL1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hunter S. Thompson have in United States?

Hunter S. Thompson has an estimated audience of 1,446,780 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hunter S. Thompson fans?

41.7% of Hunter S. Thompson fans are female, 58.3% are male, with an average age of 39.6 years.

03

Which brands do Hunter S. Thompson fans like most?

Hunter S. Thompson fans show strongest brand affinity for Adam Ondra (685.94×), Xcel Energy (41.81×), and Restaurant Depot (27.67×) over the country average.

04

Where do Hunter S. Thompson fans live in United States?

Hunter S. Thompson fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Hunter S. Thompson fans also like?

Beyond Hunter S. Thompson itself, the audience over-indexes on Xcel Energy (41.81×), Restaurant Depot (27.67×), Fear and Loathing in Las Vegas (film) (42.85×), and Burial (musician) (51.01×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hunter S. Thompson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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