A data profile of the people who buy, follow and care about Pakistan Institute of Fashion and Design in United States — modelled from more than twelve digital signal sources. Pakistan Institute of Fashion and Design has an estimated audience of 391,319 people in United States.
The average Pakistan Institute of Fashion and Design fan in United States is 29.8 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Google Voice, Pillow Pets, John Goodman, with strongest over-indexing on Google Voice (53.62× the country average).
Demographically, the Pakistan Institute of Fashion and Design audience skews more female with an average age of 29.8, and over-indexes on personality traits such as Pet Ownership, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
The typical Pakistan Institute of Fashion and Design fan in United States is more female, around 29.8 years old, with strong Pet Ownership tendencies and a notable affinity for Google Voice.
The key figures that characterise the Pakistan Institute of Fashion and Design profile in United States.
61.6% are female, 38.4% are male, average age 29.8.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 29.8 |
| Estimated audience size | 391,319 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 54% | |
| 20-29 | 12% | |
| 30-39 | 13% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide Pakistan Institute of Fashion and Design audience comes from United States.
| Country | Share |
|---|---|
| India | 15.6% |
| United States | 15.6% |
| Pakistan | 12.0% |
Where the Pakistan Institute of Fashion and Design audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~2K | 1.40× | |
| 02 | Nevada | ~4K | 1.13× | |
| 03 | Maryland | ~7K | 1.02× | |
| 04 | Arizona | ~8K | 1.01× | |
| 05 | Massachusetts | ~8K | 1.00× | |
| 06 | Washington | ~8K | 0.99× | |
| 07 | Michigan | ~10K | 0.98× | |
| 08 | New Jersey | ~10K | 0.98× | |
| 09 | Virginia | ~9K | 0.98× | |
| 10 | Ohio | ~10K | 0.97× | |
| 11 | Georgia | ~10K | 0.97× | |
| 12 | North Carolina | ~10K | 0.97× | |
| 13 | Pennsylvania | ~10K | 0.96× | |
| 14 | Illinois | ~10K | 0.95× | |
| 15 | Florida | ~20K | 0.93× | |
| 16 | New York | ~20K | 0.93× | |
| 17 | Texas | ~30K | 0.92× | |
| 18 | California | ~40K | 0.91× |
The strongest cross-interests of the Pakistan Institute of Fashion and Design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pillow Pets | Kids & Family | 183.62× | ||
| 02 | Hunter Douglas | Home & Garden | 93.35× | ||
| 03 | Hunter S. Thompson | Literature | 82.96× | ||
| 04 | Baroque | Politics & Society | 72.47× | ||
| 05 | Fine Wine & Good Spirits | Shopping | 67.02× | ||
| 06 | John Goodman | Movies & TV | 57.02× | ||
| 07 | Google Voice | Technology & Electronics | 53.62× | ||
| 08 | Armani Exchange | Fashion & Accessoires | 52.13× | ||
| 09 | Smart Communications | Technology & Electronics | 32.64× | ||
| 10 | MARIA.B | Fashion & Accessoires | 22.72× | ||
| 11 | Google Images | Internet & Social Media | 20.00× | ||
| 12 | Kashmir | Fashion & Accessoires | 18.94× | ||
| 13 | International education | Business & Career | 18.78× | ||
| 14 | Debbie Harry | Music & Radio | 17.22× | ||
| 15 | Hindi | Politics & Society | 11.05× | ||
| 16 | Owen Wilson | Movies & TV | 10.04× | ||
| 17 | Monsters | Movies & TV | 8.76× | ||
| 18 | Pakistan | Travel & Leisure | 7.39× | ||
| 19 | University | Business & Career | 3.36× | ||
| 20 | Planet Fitness | Sports | 3.28× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.08× | |
| Travelling | THRILL | 1.94× | |
| Indulgence | JOY | 1.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.00× | |
| Healthy Lifestyle | BALANCE | 1.04× | |
| Social Media Usage | JOY | 1.04× |
Pakistan Institute of Fashion and Design has an estimated audience of 391,319 people in United States, concentrated in California and Texas.
61.6% of Pakistan Institute of Fashion and Design fans are female, 38.4% are male, with an average age of 29.8 years.
Pakistan Institute of Fashion and Design fans show strongest brand affinity for Google Voice (53.62×), Pillow Pets (183.62×), and John Goodman (57.02×) over the country average.
Pakistan Institute of Fashion and Design fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Pakistan Institute of Fashion and Design itself, the audience over-indexes on Pillow Pets (183.62×), John Goodman (57.02×), Fine Wine & Good Spirits (67.02×), and Hunter S. Thompson (82.96×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Pakistan Institute of Fashion and Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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