Rascasse Audience Intelligence

Hunter Douglas Target Market in United States

A data profile of the people who buy, follow and care about Hunter Douglas in United States — modelled from more than twelve digital signal sources. Hunter Douglas has an estimated audience of 598,060 people in United States.

#3404among Brand in United States#1386in Home & Garden

The average Hunter Douglas fan in United States is 48.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Pakistan Institute of Fashion and Design, Netherlands Antilles, Jack Nicholson, with strongest over-indexing on Pakistan Institute of Fashion and Design (93.35× the country average).

Demographically, the Hunter Douglas audience skews balanced with an average age of 48.3, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hunter Douglas fan in United States is balanced, around 48.3 years old, with strong Quality Awareness tendencies and a notable affinity for Pakistan Institute of Fashion and Design.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hunter Douglas profile in United States.

Audience size
598K
in United States
Gender
52.3%♀
47.7% male
Age
48.3
average years
Country rank
#32879
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hunter Douglas

52.3% are female, 47.7% are male, average age 48.3.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Hunter Douglas audience in United States
MetricValue
Female52.3%
Male47.7%
Average age48.3
Estimated audience size598,060
Fig. 03

Age distribution

Ø 48.3
average years
Age distribution of the Hunter Douglas audience in United States
Age bracketShare%
16-196%
20-2910%
30-3915%
40-4922%
50+47%
Fig. 04

Worldwide distribution

46.2%

of the worldwide Hunter Douglas audience comes from United States.

Worldwide audience distribution share by country for Hunter Douglas
CountryShare
United States46.2%
Brazil7.9%
Mexico4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hunter Douglas audience in United States is strongest.

Fig. 05

Top regions by affinity

Hunter Douglas customers by region in United States
#RegionReachAffinity×
01Colorado~40K3.94×
02Utah~10K2.30×
03New Jersey~20K1.52×
04Massachusetts~20K1.44×
05New York~50K1.40×
06Washington, District of Columbia~3K1.40×
07Connecticut~8K1.34×
08California~90K1.33×
09Washington~20K1.29×
10Minnesota~10K1.24×
11North Dakota~2K1.23×
12Oregon~8K1.20×
13Nebraska~3K1.16×
14New Hampshire~3K1.16×
15Montana~2K1.13×
16Illinois~20K1.10×
17Arizona~10K1.10×
18Idaho~3K1.10×
19Delaware~2K1.02×
20Wisconsin~9K0.99×
21Iowa~5K0.98×
22Vermont~1K0.96×
23Florida~40K0.95×
24Maryland~10K0.94×
25Alaska~1K0.94×
26New Mexico~3K0.91×
27Rhode Island~2K0.91×
28Michigan~10K0.90×
29Maine~2K0.90×
30Hawaii~2K0.89×
31South Dakota~1K0.89×
32Nevada~5K0.85×
33Kansas~4K0.84×
34Virginia~10K0.82×
35Pennsylvania~20K0.80×
36Georgia~10K0.76×
37Mississippi~4K0.76×
38Kentucky~6K0.75×
39Missouri~7K0.71×
40South Carolina~6K0.71×
41West Virginia~2K0.71×
42Texas~40K0.69×
43North Carolina~10K0.67×
44Ohio~10K0.65×
45Arkansas~3K0.63×
46Indiana~7K0.62×
47Oklahoma~4K0.58×
48Tennessee~7K0.56×
49Louisiana~4K0.54×
50Alabama~4K0.53×
Fig. 06

Affinity by region

Affinity by region — Hunter Douglas, United States
0.53×1.00×3.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hunter Douglas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hunter Douglas audience
#·InterestCategoryAffinity×
01Ted AllenMovies & TV108.42×
02Pakistan Institute of Fashion and DesignPolitics & Society93.35×
03Hochschule für Musik und Theater HamburgBusiness & Career84.87×
04Netherlands AntillesTravel & Leisure60.13×
05BisquickFood & Beverages57.18×
06Geoffrey ZakarianFood & Beverages56.76×
07Kenmore, WashingtonTravel & Leisure54.26×
08RotterdamTravel & Leisure48.56×
093 Day BlindsHome & Garden46.65×
10Cool WhipFood & Beverages39.39×
11Tombstone (pizza)Food & Beverages29.01×
12Anne BurrellFood & Beverages24.81×
13Jack NicholsonMovies & TV22.23×
14Window treatmentHome & Garden19.32×
15Window blindHome & Garden18.93×
16CurtainHome & Garden18.12×
17Window shutterHome & Garden14.89×
18Bill SkarsgårdMovies & TV10.36×
19Zoom (TV channel)Technology & Electronics7.19×
20WindowHome & Garden6.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hunter Douglas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hunter Douglas audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.91×
DIY MentalityTHRILL1.89×
Design AffinityPREMIUM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hunter Douglas audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.97×
Pet OwnershipJOY1.17×
Urban LifestyleOPEN1.25×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hunter Douglas's target market in United States?

Hunter Douglas's target market in United States covers an estimated 598,060 people, concentrated in California and New York.

02

What is the gender split and age of Hunter Douglas customers?

52.3% of the Hunter Douglas audience are female, 47.7% are male, with an average age of 48.3 years.

03

Which brands do Hunter Douglas fans like most?

Hunter Douglas fans show strongest brand affinity for Pakistan Institute of Fashion and Design (93.35×), Netherlands Antilles (60.13×), and Jack Nicholson (22.23×) over the country average.

04

Where do Hunter Douglas fans live in United States?

Hunter Douglas fans in United States are most concentrated in California (reach ~90K), New York (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hunter Douglas fans also like?

Beyond Hunter Douglas itself, the audience over-indexes on Netherlands Antilles (60.13×), Jack Nicholson (22.23×), Anne Burrell (24.81×), and Hochschule für Musik und Theater Hamburg (84.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hunter Douglas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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