Hunter Douglas Audience in United States

Hunter Douglas logo

Hunter Douglas has an estimated audience of 596,473 people in United States. 52.3% are female, 47.7% are male, average age 48.3. Top regions: California, New York, Florida. Top brand affinities: Anne Burrell, Pakistan Institute of Fashion and Design, Netherlands Antilles, Jack Nicholson, Tombstone (pizza).

The average Hunter Douglas fan in United States is 48.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Anne Burrell, Pakistan Institute of Fashion and Design, Netherlands Antilles, with strongest over-indexing on Anne Burrell (24.81× the country average). Demographically, the Hunter Douglas audience skews balanced with an average age of 48.3, and over-indexes on personality traits such as Quality Awareness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Hunter Douglas fans

Demographic split for Hunter Douglas audience in United States
MetricValue
Female52.3%
Male47.7%
Average age48.3
Estimated audience size596,473

Audience persona

The typical Hunter Douglas fan in United States is balanced, around 48.3 years old, with strong Quality Awareness tendencies and a notable affinity for Anne Burrell.

Top regions in United States

Top regions ranked by reach for Hunter Douglas in United States
RegionReachAffinity
California95,4071.45×
New York52,1481.56×
Florida38,0440.94×
Texas37,8260.74×
Colorado31,9823.4×
New Jersey25,2311.66×
Illinois24,0321.21×
Massachusetts18,4161.57×
Pennsylvania17,0430.85×
Washington16,6091.39×
Georgia13,9530.76×
Arizona13,9011.14×
Michigan13,5020.87×
Utah12,9502.42×
North Carolina12,4260.69×
Virginia11,9410.82×
Minnesota11,1001.3×
Ohio11,0840.6×
Maryland10,3981.01×
Oregon8,6751.27×
Wisconsin8,6580.96×
Connecticut8,4921.42×
Missouri6,4620.67×
Indiana5,8540.54×
South Carolina5,6840.63×
Kentucky5,5420.74×
Tennessee5,5330.46×
Nevada4,6510.81×
Iowa4,4630.91×
Kansas3,7720.8×
Nebraska3,6031.2×
Idaho3,2691.09×
Mississippi3,0700.62×
Washington, District of Columbia3,0631.71×
Alabama2,8640.34×
New Hampshire2,7181.16×
Oklahoma2,7100.41×
New Mexico2,6640.89×
Louisiana2,4920.32×
Hawaii2,0940.82×
Montana1,8551.12×
Arkansas1,8400.37×
Delaware1,6200.98×
North Dakota1,5811.29×
Maine1,5360.72×
Rhode Island1,4080.74×
Alaska1,0440.82×
South Dakota9500.69×
West Virginia9250.33×
Vermont8820.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hunter Douglas audience
BrandAffinityCategory
Anne Burrell24.81×Food & Beverages
Pakistan Institute of Fashion and Design93.35×Politics & Society
Netherlands Antilles60.13×Travel & Leisure
Jack Nicholson22.23×Movies & TV
Tombstone (pizza)29.01×Food & Beverages
Hochschule für Musik und Theater Hamburg84.87×Business & Career
Window blind18.93×Home & Garden
3 Day Blinds46.65×Home & Garden
Ted Allen108.42×Movies & TV
Curtain18.12×Home & Garden
Window treatment19.32×Home & Garden
Rotterdam48.56×Travel & Leisure
Zoom (TV channel)7.19×Technology & Electronics
Geoffrey Zakarian56.76×Food & Beverages
Window6.69×Home & Garden
Bisquick57.18×Food & Beverages
Kenmore, Washington54.26×Travel & Leisure
Window shutter14.89×Home & Garden
Bill Skarsgård10.36×Movies & TV
Morphy Richards152.3×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hunter Douglas audience
TraitClusterScore
Quality AwarenessPREMIUM3.05
Risk AppetiteTHRILL2
Luxury OrientationPREMIUM1.83
DIY MentalityTHRILL1.69
Design AffinityPREMIUM1.53
IndulgenceJOY1.44

Worldwide distribution

Worldwide audience distribution share by country for Hunter Douglas
CountryShare
United States46.4%
Brazil8.2%
Canada4.5%

See Hunter Douglas audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Hunter Douglas have in United States?

Hunter Douglas has an estimated audience of 596,473 people in United States, concentrated in California and New York.

What is the gender split and age of Hunter Douglas fans?

52.3% of Hunter Douglas fans are female, 47.7% are male, with an average age of 48.3 years.

Which brands do Hunter Douglas fans like most?

Hunter Douglas fans show strongest brand affinity for Anne Burrell (24.81×), Pakistan Institute of Fashion and Design (93.35×), and Netherlands Antilles (60.13×) over the country average.

Where do Hunter Douglas fans live in United States?

Hunter Douglas fans in United States are most concentrated in California (reach 95,407), New York (reach 52,148), and Florida (reach 38,044). These three regions account for the largest share of the active audience.

What other brands do Hunter Douglas fans also like?

Beyond Hunter Douglas itself, the audience over-indexes on Pakistan Institute of Fashion and Design (93.35×), Netherlands Antilles (60.13×), Jack Nicholson (22.23×), and Tombstone (pizza) (29.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hunter Douglas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.