Window blind Audience in United States

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Window blind has an estimated audience of 5,820,629 people in United States. 63.8% are female, 36.2% are male, average age 47.4. Top regions: California, Texas, Florida. Top brand affinities: Window treatment, 3 Day Blinds, Curtain, Window shutter, Window covering.

The average Window blind fan in United States is 47.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Window treatment, 3 Day Blinds, Curtain, with strongest over-indexing on Window treatment (13.51× the country average). Demographically, the Window blind audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Window blind fans

Demographic split for Window blind audience in United States
MetricValue
Female63.8%
Male36.2%
Average age47.4
Estimated audience size5,820,629

Audience persona

The typical Window blind fan in United States is more female, around 47.4 years old, with strong Quality Awareness tendencies and a notable affinity for Window treatment.

Top regions in United States

Top regions ranked by reach for Window blind in United States
RegionReachAffinity
California735,2291.15×
Texas540,1761.08×
Florida401,2901.02×
New York364,4141.12×
Pennsylvania228,2701.16×
Illinois217,5571.12×
Ohio198,3331.11×
Georgia190,3531.06×
Michigan172,6211.13×
North Carolina171,3280.98×
New Jersey156,9101.06×
Virginia145,4581.03×
Massachusetts128,5501.12×
Washington116,0160.99×
Tennessee115,0250.99×
Indiana114,8601.08×
Arizona108,8270.92×
Maryland104,0231.04×
Minnesota92,6331.11×
Missouri92,1190.98×
Wisconsin90,5141.03×
South Carolina86,5720.99×
Colorado86,4150.94×
Kentucky81,6821.12×
Alabama78,2850.96×
Louisiana74,1990.99×
Oklahoma69,8461.08×
Connecticut62,9081.08×
Oregon60,7540.91×
Nevada52,8890.94×
Arkansas52,1891.09×
Iowa49,9071.04×
Kansas48,7421.06×
Mississippi47,0590.98×
Utah44,2260.85×
West Virginia32,3101.19×
Idaho29,7171.02×
Nebraska27,9500.96×
New Mexico26,4010.9×
New Hampshire22,5140.98×
Rhode Island20,2461.09×
Maine19,9250.96×
Hawaii19,5920.78×
Montana16,8421.04×
Delaware14,7630.92×
Washington, District of Columbia13,0580.75×
South Dakota12,3430.92×
North Dakota11,2600.94×
Alaska7,9480.64×
Vermont7,7020.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Window blind audience
BrandAffinityCategory
Window treatment13.51×Home & Garden
3 Day Blinds29.9×Home & Garden
Curtain10.98×Home & Garden
Window shutter9.94×Home & Garden
Window covering17.54×Home & Garden
Lowe's1.82×Shopping
Costco1.87×Shopping
IKEA2.08×Home & Garden
Fastener5.52×Home & Garden
Renovation2.04×Home & Garden
Bathroom2.18×Home & Garden
LinkedIn1.62×Internet & Social Media
Macy's1.53×Shopping
Target Corporation1.51×Shopping
Chair2.27×Home & Garden
Bed1.94×Home & Garden
Home Appliances1.73×Home & Garden
Pottery Barn2.33×Home & Garden
Nordstrom rack1.92×Fashion & Accessoires
Carpet2.46×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Window blind audience
TraitClusterScore
Quality AwarenessPREMIUM1.85
Design AffinityPREMIUM1.77
DIY MentalityTHRILL1.63
Price SensitivityPREMIUM1.57
Convenience OrientationPREMIUM1.45
IndulgenceJOY1.39

Worldwide distribution

Worldwide audience distribution share by country for Window blind
CountryShare
China70.0%
United States4.7%
United Kingdom3.0%

See Window blind audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Window blind have in United States?

Window blind has an estimated audience of 5,820,629 people in United States, concentrated in California and Texas.

What is the gender split and age of Window blind fans?

63.8% of Window blind fans are female, 36.2% are male, with an average age of 47.4 years.

Which brands do Window blind fans like most?

Window blind fans show strongest brand affinity for Window treatment (13.51×), 3 Day Blinds (29.9×), and Curtain (10.98×) over the country average.

Where do Window blind fans live in United States?

Window blind fans in United States are most concentrated in California (reach 735,229), Texas (reach 540,176), and Florida (reach 401,290). These three regions account for the largest share of the active audience.

What other brands do Window blind fans also like?

Beyond Window blind itself, the audience over-indexes on 3 Day Blinds (29.9×), Curtain (10.98×), Window shutter (9.94×), and Window covering (17.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Window blind. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.