Window covering Audience in United States

Window covering logo

Window covering has an estimated audience of 1,116,470 people in United States. 67.8% are female, 32.2% are male, average age 48.3. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Assassin's Creed II, Vocal harmony, Israel, Mothercare.

The average Window covering fan in United States is 48.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Assassin's Creed II, Vocal harmony, with strongest over-indexing on Regional styles of Mexican music (12.88× the country average). Demographically, the Window covering audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Window covering fans

Demographic split for Window covering audience in United States
MetricValue
Female67.8%
Male32.2%
Average age48.3
Estimated audience size1,116,470

Audience persona

The typical Window covering fan in United States is more female, around 48.3 years old, with strong Quality Awareness tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Window covering in United States
RegionReachAffinity
California226,8541.85×
Texas117,8091.23×
Florida67,1230.89×
New York48,8040.78×
Arizona39,0921.71×
Illinois36,1810.97×
Georgia29,7590.87×
Ohio29,7290.86×
Colorado29,4041.67×
Washington29,2791.31×
Pennsylvania28,6860.76×
Michigan27,1770.93×
North Carolina26,0390.78×
Virginia22,1200.81×
Oregon21,6691.69×
New Jersey20,2240.71×
Tennessee18,7450.84×
Minnesota18,4831.16×
Indiana17,7730.87×
Nevada17,5191.62×
Missouri16,9900.94×
Maryland16,8850.88×
Utah16,1061.61×
Wisconsin15,5760.93×
Massachusetts14,8900.68×
Louisiana12,9960.9×
South Carolina12,0150.72×
Oklahoma11,9900.97×
Alabama10,9590.7×
Iowa10,4881.14×
Kentucky10,4030.74×
Kansas9,9661.13×
Idaho8,6521.55×
Connecticut8,2350.74×
Arkansas8,0970.88×
Nebraska7,8461.4×
Hawaii7,8271.63×
Mississippi7,0510.77×
New Mexico6,9511.24×
Montana3,5201.14×
West Virginia3,2650.63×
South Dakota2,6211.02×
New Hampshire2,4270.55×
Washington, District of Columbia2,2460.67×
Maine2,0880.52×
North Dakota2,0770.91×
Alaska2,0540.86×
Delaware1,9470.63×
Rhode Island1,8920.53×
Wyoming1,8091.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Window covering audience
BrandAffinityCategory
Regional styles of Mexican music12.88×Music & Radio
Assassin's Creed II18.36×Games
Vocal harmony3.81×Music & Radio
Israel1.71×Travel & Leisure
Mothercare2.57×Kids & Family
Allama Iqbal Open University32×Business & Career
Fairy godmother5.3×Literature
Governor of Michigan5.15×Politics & Society
The Devil's Rejects6.89×Movies & TV
Goop3.56×Internet & Social Media
Historic site2.5×Arts & Culture
Soldering iron1.93×Home & Garden
Wikia1.94×Internet & Social Media
Business English3.23×Business & Career
Grinch2.2×Movies & TV
Picnic3.71×Kids & Family
JDSU1.59×Business & Career
Nurse education1.63×Kids & Family
Hibachi3.89×Food & Beverages
Hipster4.59×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Window covering audience
TraitClusterScore
Quality AwarenessPREMIUM2.43
DIY MentalityTHRILL2.33
Design AffinityPREMIUM2.25
Convenience OrientationPREMIUM1.86
IndulgenceJOY1.76
Price SensitivityPREMIUM1.72

Worldwide distribution

Worldwide audience distribution share by country for Window covering
CountryShare
United States31.6%
United Kingdom25.1%
Australia13.2%

See Window covering audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Window covering have in United States?

Window covering has an estimated audience of 1,116,470 people in United States, concentrated in California and Texas.

What is the gender split and age of Window covering fans?

67.8% of Window covering fans are female, 32.2% are male, with an average age of 48.3 years.

Which brands do Window covering fans like most?

Window covering fans show strongest brand affinity for Regional styles of Mexican music (12.88×), Assassin's Creed II (18.36×), and Vocal harmony (3.81×) over the country average.

Where do Window covering fans live in United States?

Window covering fans in United States are most concentrated in California (reach 226,854), Texas (reach 117,809), and Florida (reach 67,123). These three regions account for the largest share of the active audience.

What other brands do Window covering fans also like?

Beyond Window covering itself, the audience over-indexes on Assassin's Creed II (18.36×), Vocal harmony (3.81×), Israel (1.71×), and Mothercare (2.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Window covering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.