Rascasse Audience Intelligence

Adele Audience in United States

A data profile of the people who buy, follow and care about Adele in United States — modelled from more than twelve digital signal sources. Adele has an estimated audience of 3,581,856 people in United States.

#45among Pop in United States#1202among Person in United States#855in Music & Radio

The average Adele fan in United States is 34.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Menards, Angèle, Holiday cottage, with strongest over-indexing on Menards (23.17× the country average).

Demographically, the Adele audience skews more female with an average age of 34.7, and over-indexes on personality traits such as DIY Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Adele fan in United States is more female, around 34.7 years old, with strong DIY Mentality tendencies and a notable affinity for Menards.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Adele profile in United States.

Audience size
3.6M
in United States
Gender
66.2%♀
33.8% male
Age
34.7
average years
Country rank
#8846
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Adele fans

66.2% are female, 33.8% are male, average age 34.7.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Adele audience in United States
MetricValue
Female66.2%
Male33.8%
Average age34.7
Estimated audience size3,581,856
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Adele audience in United States
Age bracketShare%
16-1935%
20-2919%
30-3916%
40-4915%
50+15%
Fig. 04

Worldwide distribution

17.9%

of the worldwide Adele audience comes from United States.

Worldwide audience distribution share by country for Adele
CountryShare
United States17.9%
Saudi Arabia17.1%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Adele audience in United States is strongest.

Fig. 05

Top regions by affinity

Adele fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~200K2.25×
02Nevada~40K1.19×
03Georgia~100K1.14×
04Minnesota~60K1.10×
05Washington, District of Columbia~10K1.10×
06Alabama~50K1.09×
07Louisiana~50K1.09×
08Connecticut~40K1.09×
09California~400K1.07×
10Maryland~60K1.07×
11New York~200K1.06×
12Mississippi~30K1.06×
13Florida~200K1.05×
14North Carolina~100K1.05×
15New Jersey~90K1.05×
16Massachusetts~70K1.05×
17Missouri~60K1.05×
18Texas~300K1.04×
19Virginia~90K1.04×
20Arkansas~30K1.04×
21Pennsylvania~100K1.02×
22South Carolina~50K1.02×
23Alaska~8K1.01×
24Illinois~100K1.00×
25Ohio~100K1.00×
26Washington~70K1.00×
27Indiana~60K1.00×
28Kentucky~40K1.00×
29Oregon~40K1.00×
30Hawaii~10K0.99×
31Arizona~70K0.98×
32Oklahoma~40K0.98×
33Utah~30K0.95×
34Rhode Island~10K0.95×
35Michigan~90K0.94×
36Delaware~9K0.93×
37Kansas~30K0.92×
38Iowa~30K0.90×
39Nebraska~20K0.90×
40Colorado~50K0.89×
41New Mexico~20K0.89×
42Maine~10K0.89×
43North Dakota~6K0.89×
44Wisconsin~50K0.88×
45West Virginia~10K0.88×
46Idaho~20K0.86×
47Montana~8K0.86×
48Vermont~5K0.84×
49New Hampshire~10K0.83×
50South Dakota~7K0.82×
Fig. 06

Affinity by region

Affinity by region — Adele, United States
0.82×1.00×2.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Adele audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Adele audience
#·InterestCategoryAffinity×
01PendulumMusic & Radio32.38×
02Plan B (musician)Music & Radio26.70×
03AngèleMusic & Radio23.37×
04MenardsHome & Garden23.17×
05Purchasing powerBusiness & Career22.58×
06Laurence FishburneMovies & TV22.52×
07ImmunologyBusiness & Career22.15×
08Southern hospitalityTravel & Leisure21.98×
09Julia ChildFood & Beverages21.40×
10Music of NigeriaMusic & Radio20.73×
11SkinCeuticalsBeauty & Wellness18.84×
12The Lovely Bones (film)Movies & TV18.58×
13HGTV Dream HomeMovies & TV16.85×
14Priceline.comShopping15.39×
15MegamindMovies & TV15.21×
16Vegetable GardeningFood & Beverages14.37×
17Holiday cottageTravel & Leisure14.04×
18Dillard'sFashion & Accessoires9.50×
19Lands' EndFashion & Accessoires9.37×
20Hardware storeHome & Garden8.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Adele audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Adele audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL3.59×
Design AffinityPREMIUM1.59×
SustainabilityBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Adele audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.76×
Quality AwarenessPREMIUM0.82×
PatriotismCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Adele have in United States?

Adele has an estimated audience of 3,581,856 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Adele fans?

66.2% of Adele fans are female, 33.8% are male, with an average age of 34.7 years.

03

Which brands do Adele fans like most?

Adele fans show strongest brand affinity for Menards (23.17×), Angèle (23.37×), and Holiday cottage (14.04×) over the country average.

04

Where do Adele fans live in United States?

Adele fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Adele fans also like?

Beyond Adele itself, the audience over-indexes on Angèle (23.37×), Holiday cottage (14.04×), Plan B (musician) (26.7×), and Music of Nigeria (20.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in United States

See Adele audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Adele. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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