Adele Audience in United States

Adele logo

Adele has an estimated audience of 3,508,021 people in United States. 66.2% are female, 33.8% are male, average age 34.7. Top regions: California, Texas, Florida. Top brand affinities: Menards, Holiday cottage, Plan B (musician), Music of Nigeria, Hardware store.

The average Adele fan in United States is 34.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Menards, Holiday cottage, Plan B (musician), with strongest over-indexing on Menards (23.17× the country average). Demographically, the Adele audience skews more female with an average age of 34.7, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Adele fans

Demographic split for Adele audience in United States
MetricValue
Female66.2%
Male33.8%
Average age34.7
Estimated audience size3,508,021

Audience persona

The typical Adele fan in United States is more female, around 34.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Menards.

Top regions in United States

Top regions ranked by reach for Adele in United States
RegionReachAffinity
California447,2491.16×
Texas331,7321.1×
Florida261,7071.1×
New York215,5521.1×
Georgia126,4391.17×
Illinois122,6611.05×
Pennsylvania122,4521.04×
North Carolina113,1001.07×
Ohio110,1681.02×
New Jersey97,6551.09×
Tennessee94,7841.35×
Virginia91,8951.08×
Michigan89,6770.98×
Arizona74,5391.04×
Massachusetts74,3501.08×
Washington73,7321.05×
Indiana65,8751.03×
Maryland64,9211.08×
Missouri60,1921.06×
South Carolina54,4041.03×
Alabama54,3571.11×
Colorado51,2320.93×
Minnesota50,9211.01×
Louisiana49,0551.08×
Wisconsin47,8650.91×
Nevada45,7601.35×
Kentucky45,0881.03×
Oregon42,6851.06×
Connecticut40,0811.14×
Oklahoma39,4541.01×
Utah30,4640.97×
Arkansas29,9741.04×
Mississippi29,7081.03×
Kansas26,2940.95×
Iowa26,1140.9×
Nebraska15,6890.89×
New Mexico15,6070.89×
Idaho15,1260.86×
Hawaii14,7580.98×
West Virginia13,5770.83×
Washington, District of Columbia11,6711.11×
New Hampshire11,1870.81×
Maine11,0050.88×
Rhode Island10,2170.91×
Delaware8,1260.84×
Montana7,9550.82×
Alaska7,1590.95×
South Dakota6,1750.76×
North Dakota5,7850.8×
Vermont4,6880.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Adele audience
BrandAffinityCategory
Menards23.17×Home & Garden
Holiday cottage14.04×Travel & Leisure
Plan B (musician)26.7×Music & Radio
Music of Nigeria20.73×Music & Radio
Hardware store8.13×Home & Garden
HGTV Dream Home16.85×Movies & TV
Immunology22.15×Business & Career
Pendulum32.38×Music & Radio
Laurence Fishburne22.52×Movies & TV
Vegetable Gardening14.37×Food & Beverages
SkinCeuticals18.84×Beauty & Wellness
Southern hospitality21.98×Travel & Leisure
Priceline.com15.39×Shopping
Megamind15.21×Movies & TV
Purchasing power22.58×Business & Career
The Lovely Bones (film)18.58×Movies & TV
Rite Aid12.32×Shopping
Jiffy Lube8.98×Cars & Mobility
Lands' End9.37×Fashion & Accessoires
William Shatner11.11×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Adele audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.1
TraditionCONSERVATISM1.6
ExtroversionTHRILL1.47
Community OrientationOPEN1.39
MindfulnessBALANCE1.38
DIY MentalityTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Adele
CountryShare
United States21.0%
United Kingdom7.1%
Brazil6.4%

See Adele audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Adele have in United States?

Adele has an estimated audience of 3,508,021 people in United States, concentrated in California and Texas.

What is the gender split and age of Adele fans?

66.2% of Adele fans are female, 33.8% are male, with an average age of 34.7 years.

Which brands do Adele fans like most?

Adele fans show strongest brand affinity for Menards (23.17×), Holiday cottage (14.04×), and Plan B (musician) (26.7×) over the country average.

Where do Adele fans live in United States?

Adele fans in United States are most concentrated in California (reach 447,249), Texas (reach 331,732), and Florida (reach 261,707). These three regions account for the largest share of the active audience.

What other brands do Adele fans also like?

Beyond Adele itself, the audience over-indexes on Holiday cottage (14.04×), Plan B (musician) (26.7×), Music of Nigeria (20.73×), and Hardware store (8.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Adele. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.