Fastener Audience in United States

Fastener logo

Fastener has an estimated audience of 7,273,783 people in United States. 52.0% are female, 48.0% are male, average age 46.8. Top regions: California, Texas, Florida. Top brand affinities: Israel, Governor of Michigan, Goop, Vijesti.ba, Google Home.

The average Fastener fan in United States is 46.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Governor of Michigan, Goop, with strongest over-indexing on Israel (4.67× the country average). Demographically, the Fastener audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as DIY Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Fastener fans

Demographic split for Fastener audience in United States
MetricValue
Female52.0%
Male48.0%
Average age46.8
Estimated audience size7,273,783

Audience persona

The typical Fastener fan in United States is balanced, around 46.8 years old, with strong DIY Mentality tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Fastener in United States
RegionReachAffinity
California1,679,6522.1×
Texas753,0761.2×
Florida548,0851.11×
New York346,2620.85×
Illinois264,5461.09×
Michigan257,4071.35×
Washington223,8371.53×
Ohio220,0620.98×
Georgia195,0590.87×
Pennsylvania194,6500.79×
North Carolina193,7070.89×
Virginia172,8690.98×
Oregon169,9602.04×
New Jersey149,0170.81×
Arizona137,4500.93×
Colorado135,5221.18×
Nevada135,1201.92×
Massachusetts122,8400.86×
Indiana120,9930.91×
Tennessee118,3200.81×
Louisiana116,8051.25×
Maryland110,7860.89×
Wisconsin108,9521×
Alabama108,9421.07×
South Carolina100,8080.92×
Minnesota92,3140.89×
Missouri91,8630.78×
Oklahoma78,7220.97×
Utah73,3671.13×
Kentucky72,3680.79×
Connecticut59,3980.81×
Kansas54,8380.96×
Iowa50,3690.84×
Arkansas47,5130.79×
Idaho46,3141.27×
Mississippi43,6170.73×
New Mexico30,6210.84×
Nebraska29,2250.8×
Hawaii28,3610.91×
Montana25,9171.28×
Maine23,1780.89×
West Virginia23,1480.68×
Washington, District of Columbia20,6200.94×
New Hampshire20,3090.71×
Rhode Island18,5880.8×
Alaska17,3251.11×
South Dakota16,7471×
Delaware12,5230.62×
North Dakota10,7510.72×
Vermont9,3930.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fastener audience
BrandAffinityCategory
Israel4.67×Travel & Leisure
Governor of Michigan15.7×Politics & Society
Goop10.96×Internet & Social Media
Vijesti.ba34.62×News
Google Home10.56×Technology & Electronics
Wok10.56×Food & Beverages
Vocal harmony6.93×Music & Radio
Cherish (group)16.64×Music & Radio
Hibachi11.85×Food & Beverages
Grinch6.02×Movies & TV
headspace13.65×Health
Grace Slick11.96×Music & Radio
Hipster11.47×Politics & Society
El Paso County, Colorado14.65×Travel & Leisure
Fairy godmother8.39×Literature
No Escape (1994 film)10.69×Movies & TV
TV Fanatic9.83×Movies & TV
Jeep Wagoneer5.26×Cars & Mobility
Minnesota1.59×Travel & Leisure
Nationality1.93×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fastener audience
TraitClusterScore
DIY MentalityTHRILL2.2
IndividualismJOY1.71
PatriotismCONSERVATISM1.49
ExtroversionTHRILL1.48
Community OrientationOPEN1.39
Price SensitivityPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for Fastener
CountryShare
United States32.2%
Brazil7.1%
United Kingdom6.7%

See Fastener audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Fastener have in United States?

Fastener has an estimated audience of 7,273,783 people in United States, concentrated in California and Texas.

What is the gender split and age of Fastener fans?

52.0% of Fastener fans are female, 48.0% are male, with an average age of 46.8 years.

Which brands do Fastener fans like most?

Fastener fans show strongest brand affinity for Israel (4.67×), Governor of Michigan (15.7×), and Goop (10.96×) over the country average.

Where do Fastener fans live in United States?

Fastener fans in United States are most concentrated in California (reach 1,679,652), Texas (reach 753,076), and Florida (reach 548,085). These three regions account for the largest share of the active audience.

What other brands do Fastener fans also like?

Beyond Fastener itself, the audience over-indexes on Governor of Michigan (15.7×), Goop (10.96×), Vijesti.ba (34.62×), and Google Home (10.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fastener. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.