Rascasse Audience Intelligence

Fastener Audience in United States

A data profile of the people who buy, follow and care about Fastener in United States — modelled from more than twelve digital signal sources. Fastener has an estimated audience of 7,273,783 people in United States.

#2946among Topic in United States#348in Home & Garden

The average Fastener fan in United States is 46.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hardware store, Nature, Hobby Lobby, with strongest over-indexing on Hardware store (3.49× the country average).

Demographically, the Fastener audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as DIY Mentality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fastener fan in United States is balanced, around 46.8 years old, with strong DIY Mentality tendencies and a notable affinity for Hardware store.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fastener profile in United States.

Audience size
7.3M
in United States
Gender
52.0%♀
48.0% male
Age
46.8
average years
Country rank
#4864
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fastener fans

52.0% are female, 48.0% are male, average age 46.8.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Fastener audience in United States
MetricValue
Female52.0%
Male48.0%
Average age46.8
Estimated audience size7,273,783
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the Fastener audience in United States
Age bracketShare%
16-198%
20-2912%
30-3916%
40-4922%
50+42%
Fig. 04

Worldwide distribution

32.2%

of the worldwide Fastener audience comes from United States.

Worldwide audience distribution share by country for Fastener
CountryShare
United States32.2%
Brazil7.1%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fastener audience in United States is strongest.

Fig. 05

Top regions by affinity

Fastener fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M2.03×
02Nevada~100K1.88×
03Oregon~100K1.78×
04Washington~200K1.46×
05Michigan~200K1.24×
06Louisiana~100K1.23×
07Montana~20K1.19×
08Idaho~40K1.18×
09Texas~700K1.16×
10Utah~70K1.14×
11Alaska~20K1.13×
12Colorado~100K1.08×
13Illinois~300K1.05×
14Alabama~100K1.05×
15Florida~500K1.04×
16South Dakota~20K1.00×
17Wisconsin~100K0.99×
18Arizona~100K0.98×
19Hawaii~30K0.98×
20Oklahoma~80K0.97×
21Virginia~200K0.96×
22Indiana~100K0.96×
23Kansas~60K0.96×
24South Carolina~100K0.94×
25Ohio~200K0.93×
26Maryland~100K0.92×
27Iowa~50K0.90×
28Maine~20K0.90×
29Rhode Island~20K0.90×
30North Dakota~10K0.90×
31North Carolina~200K0.89×
32New Mexico~30K0.89×
33Washington, District of Columbia~20K0.89×
34Massachusetts~100K0.88×
35Minnesota~90K0.88×
36Arkansas~50K0.88×
37Vermont~10K0.88×
38New York~400K0.87×
39Nebraska~30K0.87×
40Georgia~200K0.86×
41Kentucky~80K0.85×
42Connecticut~60K0.85×
43West Virginia~30K0.84×
44New Hampshire~20K0.84×
45Tennessee~100K0.83×
46Missouri~100K0.83×
47Mississippi~50K0.81×
48Delaware~20K0.81×
49New Jersey~100K0.80×
50Pennsylvania~200K0.79×
Fig. 06

Affinity by region

Affinity by region — Fastener, United States
0.79×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fastener audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fastener audience
#·InterestCategoryAffinity×
01Window blindHome & Garden5.52×
02MasonryHome & Garden4.37×
03Hardware storeHome & Garden3.49×
04Non-alcoholic beverageFood & Beverages3.44×
05Drill bitHome & Garden3.33×
06CutleryHome & Garden3.27×
07WeavingFashion & Accessoires2.80×
08Natural gasCars & Mobility2.63×
09Rail transportTravel & Leisure2.55×
10Discount TireShopping2.23×
11CabinetryHome & Garden2.14×
12Ace HardwareHome & Garden2.13×
13Chuck NorrisMovies & TV2.01×
14Britney SpearsMusic & Radio1.86×
15Hobby LobbyHome & Garden1.79×
16DrawingHome & Garden1.75×
17LivestockPets & Animals1.72×
18MenardsHome & Garden1.68×
19MSNNews1.60×
20NatureHome & Garden1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fastener audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fastener audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.32×
IndividualismJOY1.90×
PatriotismCONSERVATISM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fastener audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.42×
Luxury OrientationPREMIUM0.70×
Social Media UsageJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fastener have in United States?

Fastener has an estimated audience of 7,273,783 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fastener fans?

52.0% of Fastener fans are female, 48.0% are male, with an average age of 46.8 years.

03

Which brands do Fastener fans like most?

Fastener fans show strongest brand affinity for Hardware store (3.49×), Nature (1.57×), and Hobby Lobby (1.79×) over the country average.

04

Where do Fastener fans live in United States?

Fastener fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Fastener fans also like?

Beyond Fastener itself, the audience over-indexes on Nature (1.57×), Hobby Lobby (1.79×), Non-alcoholic beverage (3.44×), and Masonry (4.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Fastener audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fastener. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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