Natural gas Audience in United States

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Natural gas has an estimated audience of 15,644,563 people in United States. 41.1% are female, 58.9% are male, average age 46.5. Top regions: Texas, California, Georgia. Top brand affinities: Stove, Fireplace, Wood-burning stove, Oven, Littlest Pet Shop (2012 TV series).

The average Natural gas fan in United States is 46.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Georgia. Top brand affinities include Stove, Fireplace, Wood-burning stove, with strongest over-indexing on Stove (4.82× the country average). Demographically, the Natural gas audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Natural gas fans

Demographic split for Natural gas audience in United States
MetricValue
Female41.1%
Male58.9%
Average age46.5
Estimated audience size15,644,563

Audience persona

The typical Natural gas fan in United States is more male, around 46.5 years old, with strong Need for Security tendencies and a notable affinity for Stove.

Top regions in United States

Top regions ranked by reach for Natural gas in United States
RegionReachAffinity
Texas1,564,8951.16×
California1,247,7210.73×
Georgia1,114,3572.31×
Oklahoma855,3184.92×
Virginia853,0972.24×
Florida775,0850.73×
New York748,9210.86×
North Carolina669,4831.42×
Pennsylvania630,3091.2×
New Jersey517,8961.3×
Oregon443,7892.47×
Washington422,6701.35×
Illinois357,7730.69×
Tennessee329,6591.05×
Ohio305,9110.63×
South Carolina262,9181.12×
Michigan262,3700.64×
Massachusetts234,2850.76×
Colorado215,6240.87×
Arizona204,6620.64×
Louisiana201,3611×
Maryland200,6520.75×
Indiana192,5130.67×
Minnesota175,1930.78×
Mississippi162,0541.26×
Missouri157,4140.62×
Connecticut151,6970.97×
Alabama150,2170.69×
Wisconsin132,6120.56×
Kentucky126,4380.64×
Utah117,1120.84×
Kansas96,0760.78×
Nevada90,9760.6×
Arkansas89,6190.7×
Iowa79,7720.62×
West Virginia75,2531.03×
New Mexico58,5210.75×
Maine56,6461.01×
Idaho52,8140.67×
Nebraska51,8120.66×
Washington, District of Columbia49,8991.06×
New Hampshire44,0930.72×
South Dakota41,6421.15×
Hawaii34,5200.51×
Alaska32,7090.98×
Rhode Island26,6110.53×
North Dakota26,2840.82×
Montana25,0220.58×
Wyoming21,3740.92×
Delaware20,0180.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Natural gas audience
BrandAffinityCategory
Stove4.82×Home & Garden
Fireplace5.56×Home & Garden
Wood-burning stove11.16×Home & Garden
Oven3.11×Home & Garden
Littlest Pet Shop (2012 TV series)15.43×
Petroleum4.86×Cars & Mobility
Fox News Channel1.87×Movies & TV
United States1.68×Travel & Leisure
U.S. state1.9×Travel & Leisure
Lowe's2.15×Shopping
Family1.55×Kids & Family
Business1.52×Business & Career
Nature1.75×Home & Garden
Current events1.56×Arts & Culture
Cooking1.5×Food & Beverages
Kitchen stove3.16×Home & Garden
Kitchen1.85×Home & Garden
Photography1.51×Arts & Culture
Chevron Corporation4.39×Home & Garden
Televisions1.58×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Natural gas audience
TraitClusterScore
Need for SecurityCONSERVATISM1.43
Quality AwarenessPREMIUM1.36
Career OrientationPOWER1.27
Convenience OrientationPREMIUM1.27
Family OrientationCONSERVATISM1.22
DIY MentalityTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Natural gas
CountryShare
United States20.7%
Italy9.4%
United Kingdom5.0%

See Natural gas audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Natural gas have in United States?

Natural gas has an estimated audience of 15,644,563 people in United States, concentrated in Texas and California.

What is the gender split and age of Natural gas fans?

41.1% of Natural gas fans are female, 58.9% are male, with an average age of 46.5 years.

Which brands do Natural gas fans like most?

Natural gas fans show strongest brand affinity for Stove (4.82×), Fireplace (5.56×), and Wood-burning stove (11.16×) over the country average.

Where do Natural gas fans live in United States?

Natural gas fans in United States are most concentrated in Texas (reach 1,564,895), California (reach 1,247,721), and Georgia (reach 1,114,357). These three regions account for the largest share of the active audience.

What other brands do Natural gas fans also like?

Beyond Natural gas itself, the audience over-indexes on Fireplace (5.56×), Wood-burning stove (11.16×), Oven (3.11×), and Littlest Pet Shop (2012 TV series) (15.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Natural gas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.