Rascasse Audience Intelligence

Natural gas Audience in United States

A data profile of the people who buy, follow and care about Natural gas in United States — modelled from more than twelve digital signal sources. Natural gas has an estimated audience of 15,644,563 people in United States.

#1512among Topic in United States#76in Cars & Mobility

The average Natural gas fan in United States is 46.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Georgia.

Top brand affinities include Stove, Fireplace, Wood-burning stove, with strongest over-indexing on Stove (4.82× the country average).

Demographically, the Natural gas audience skews more male with an average age of 46.5, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Natural gas fan in United States is more male, around 46.5 years old, with strong DIY Mentality tendencies and a notable affinity for Stove.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Natural gas profile in United States.

Audience size
15.6M
in United States
Gender
41.1%♀
58.9% male
Age
46.5
average years
Country rank
#2220
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Natural gas fans

41.1% are female, 58.9% are male, average age 46.5.

Fig. 02

Gender split

41.1%
Female
58.9%
Male
Demographic split for Natural gas audience in United States
MetricValue
Female41.1%
Male58.9%
Average age46.5
Estimated audience size15,644,563
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Natural gas audience in United States
Age bracketShare%
16-198%
20-2912%
30-3916%
40-4923%
50+40%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Natural gas audience comes from United States.

Worldwide audience distribution share by country for Natural gas
CountryShare
United States20.7%
Italy9.4%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Natural gas audience in United States is strongest.

Fig. 05

Top regions by affinity

Natural gas fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~800K4.72×
02Virginia~900K2.34×
03Georgia~1M2.24×
04Oregon~400K2.22×
05North Carolina~800K1.76×
06New Jersey~500K1.27×
07South Carolina~300K1.25×
08Texas~1.5M1.17×
09Pennsylvania~600K1.16×
10Mississippi~100K1.16×
11Alaska~40K1.13×
12West Virginia~80K1.10×
13Washington~300K1.09×
14South Dakota~40K1.08×
15North Dakota~30K1.04×
16Kansas~100K0.97×
17Louisiana~200K0.96×
18Tennessee~300K0.95×
19Washington, District of Columbia~40K0.95×
20Connecticut~100K0.94×
21Wyoming~20K0.93×
22Maine~50K0.91×
23Colorado~200K0.84×
24New Mexico~60K0.83×
25Utah~100K0.82×
26Kentucky~200K0.80×
27Minnesota~200K0.79×
28Arkansas~100K0.78×
29Montana~30K0.78×
30Alabama~200K0.77×
31Idaho~60K0.77×
32Indiana~200K0.76×
33Nebraska~60K0.76×
34New York~700K0.75×
35Missouri~200K0.75×
36New Hampshire~50K0.75×
37California~1M0.72×
38Maryland~200K0.72×
39Iowa~90K0.71×
40Massachusetts~200K0.70×
41Rhode Island~30K0.69×
42Delaware~30K0.69×
43Illinois~300K0.67×
44Ohio~300K0.66×
45Wisconsin~200K0.66×
46Hawaii~40K0.65×
47Michigan~300K0.64×
48Arizona~200K0.64×
49Florida~700K0.63×
50Nevada~90K0.62×
Fig. 06

Affinity by region

Affinity by region — Natural gas, United States
0.62×1.00×4.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Natural gas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Natural gas audience
#·InterestCategoryAffinity×
01Littlest Pet Shop (2012 TV series)Movie / TV Show / Series15.43×
02Wood-burning stoveHome & Garden11.16×
03BiofuelCars & Mobility6.04×
04FireplaceHome & Garden5.56×
05PetroleumCars & Mobility4.86×
06StoveHome & Garden4.82×
07Chevron CorporationHome & Garden4.39×
08Kitchen stoveHome & Garden3.16×
09OvenHome & Garden3.11×
10U.S. stateTravel & Leisure1.90×
11KitchenHome & Garden1.85×
12NatureHome & Garden1.75×
13United StatesTravel & Leisure1.68×
14Rock musicMusic & Radio1.60×
15TelevisionsTechnology & Electronics1.58×
16Current eventsArts & Culture1.56×
17FamilyKids & Family1.55×
18BusinessBusiness & Career1.52×
19PhotographyArts & Culture1.51×
20CookingFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Natural gas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Natural gas audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.90×
PatriotismCONSERVATISM1.77×
Need for SecurityCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Natural gas audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.98×
Pet OwnershipJOY1.00×
ExtroversionTHRILL1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Natural gas have in United States?

Natural gas has an estimated audience of 15,644,563 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Natural gas fans?

41.1% of Natural gas fans are female, 58.9% are male, with an average age of 46.5 years.

03

Which brands do Natural gas fans like most?

Natural gas fans show strongest brand affinity for Stove (4.82×), Fireplace (5.56×), and Wood-burning stove (11.16×) over the country average.

04

Where do Natural gas fans live in United States?

Natural gas fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1M), and Georgia (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Natural gas fans also like?

Beyond Natural gas itself, the audience over-indexes on Fireplace (5.56×), Wood-burning stove (11.16×), Oven (3.11×), and Littlest Pet Shop (2012 TV series) (15.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Natural gas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Natural gas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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