Stove Audience in United States

Stove logo

Stove has an estimated audience of 27,593,069 people in United States. 60.2% are female, 39.8% are male, average age 45.4. Top regions: California, Texas, Florida. Top brand affinities: Israel, Jeep Wagoneer, Pillow, 3D printing, Wikia.

The average Stove fan in United States is 45.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Jeep Wagoneer, Pillow, with strongest over-indexing on Israel (3.44× the country average). Demographically, the Stove audience skews more female with an average age of 45.4, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Stove fans

Demographic split for Stove audience in United States
MetricValue
Female60.2%
Male39.8%
Average age45.4
Estimated audience size27,593,069

Audience persona

The typical Stove fan in United States is more female, around 45.4 years old, with strong DIY Mentality tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Stove in United States
RegionReachAffinity
California3,956,6441.3×
Texas2,837,1591.2×
Florida2,243,0761.2×
New York1,898,2571.23×
Illinois1,047,6511.14×
Georgia973,1901.14×
North Carolina951,7121.15×
Ohio936,1241.1×
Pennsylvania935,1391.01×
Michigan819,0631.14×
New Jersey728,6011.04×
Tennessee704,6411.27×
Virginia666,3500.99×
Indiana559,2401.11×
Alabama547,2901.42×
Washington531,2090.96×
South Carolina493,8341.19×
Arizona484,5390.86×
Massachusetts484,2830.89×
Louisiana455,1081.28×
Kentucky437,6591.27×
Missouri431,2410.97×
Maryland405,9560.86×
Wisconsin402,5130.97×
Colorado363,1460.84×
Mississippi340,3191.5×
Minnesota325,0490.82×
Oklahoma313,9391.02×
Oregon295,1420.93×
Arkansas257,1071.13×
Connecticut242,8970.88×
Kansas233,7631.08×
Iowa232,5371.02×
Nevada217,0920.81×
Utah179,3270.73×
New Mexico149,2311.08×
West Virginia142,3021.11×
Idaho122,5490.89×
Nebraska117,0260.85×
Hawaii113,2400.95×
Maine86,8160.88×
New Hampshire85,8210.79×
Rhode Island71,7850.82×
Montana62,7900.82×
Delaware60,8680.8×
Washington, District of Columbia59,9300.72×
South Dakota52,7580.83×
North Dakota46,9770.83×
Alaska40,5730.69×
Vermont35,9280.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stove audience
BrandAffinityCategory
Israel3.44×Travel & Leisure
Jeep Wagoneer5.34×Cars & Mobility
Pillow1.81×Home & Garden
3D printing1.69×Technology & Electronics
Wikia1.87×Internet & Social Media
Urban horticulture1.84×Home & Garden
Nebraska Cornhuskers football1.8×Sports
Jesse Plemons1.67×Movies & TV
Mothercare1.52×Kids & Family
JamBase4.75×Music & Radio
Jeep Grand Cherokee (WJ)2.55×Cars & Mobility
Kodiak, Alaska3.35×Travel & Leisure
Hayward, California4.08×Travel & Leisure
Takers3.45×Movies & TV
Home staging1.91×Home & Garden
Strategic human resource planning3.22×Business & Career
Hocus Pocus1.62×Movies & TV
Charlamagne Tha God3.18×Movies & TV
Iron Man (film)1.59×Movies & TV
Insulin index4.63×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stove audience
TraitClusterScore
DIY MentalityTHRILL1.58
Convenience OrientationPREMIUM1.42
Price SensitivityPREMIUM1.35
IndulgenceJOY1.3
IndividualismJOY1.24
ExtroversionTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Stove
CountryShare
United States24.8%
United Kingdom5.4%
India5.1%

See Stove audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Stove have in United States?

Stove has an estimated audience of 27,593,069 people in United States, concentrated in California and Texas.

What is the gender split and age of Stove fans?

60.2% of Stove fans are female, 39.8% are male, with an average age of 45.4 years.

Which brands do Stove fans like most?

Stove fans show strongest brand affinity for Israel (3.44×), Jeep Wagoneer (5.34×), and Pillow (1.81×) over the country average.

Where do Stove fans live in United States?

Stove fans in United States are most concentrated in California (reach 3,956,644), Texas (reach 2,837,159), and Florida (reach 2,243,076). These three regions account for the largest share of the active audience.

What other brands do Stove fans also like?

Beyond Stove itself, the audience over-indexes on Jeep Wagoneer (5.34×), Pillow (1.81×), 3D printing (1.69×), and Wikia (1.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stove. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.