Rascasse Audience Intelligence

Stove Audience in United States

A data profile of the people who buy, follow and care about Stove in United States — modelled from more than twelve digital signal sources. Stove has an estimated audience of 27,593,069 people in United States.

#726among Topic in United States#77in Home & Garden

The average Stove fan in United States is 45.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kitchenware, Microwave oven, Natural gas, with strongest over-indexing on Kitchenware (4.5× the country average).

Demographically, the Stove audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stove fan in United States is more female, around 45.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Kitchenware.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stove profile in United States.

Audience size
27.6M
in United States
Gender
60.2%♀
39.8% male
Age
45.4
average years
Country rank
#1060
Topic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stove fans

60.2% are female, 39.8% are male, average age 45.4.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for Stove audience in United States
MetricValue
Female60.2%
Male39.8%
Average age45.4
Estimated audience size27,593,069
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Stove audience in United States
Age bracketShare%
16-199%
20-2913%
30-3918%
40-4924%
50+36%
Fig. 04

Worldwide distribution

24.8%

of the worldwide Stove audience comes from United States.

Worldwide audience distribution share by country for Stove
CountryShare
United States24.8%
United Kingdom5.4%
India5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stove audience in United States is strongest.

Fig. 05

Top regions by affinity

Stove fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~300K1.50×
02Alabama~500K1.39×
03Louisiana~500K1.32×
04Kentucky~400K1.27×
05California~4M1.25×
06Tennessee~700K1.24×
07Texas~3M1.19×
08New York~2M1.19×
09South Carolina~500K1.19×
10Arkansas~300K1.19×
11Georgia~1M1.15×
12North Carolina~1M1.15×
13Florida~2M1.14×
14West Virginia~100K1.12×
15Illinois~1M1.11×
16Michigan~800K1.09×
17Indiana~500K1.08×
18Ohio~900K1.07×
19Kansas~200K1.05×
20New Mexico~100K1.05×
21New Jersey~700K1.04×
22Pennsylvania~900K1.02×
23Virginia~700K1.00×
24Oklahoma~300K0.99×
25Iowa~200K0.99×
26Hawaii~100K0.99×
27Missouri~400K0.98×
28Wisconsin~400K0.96×
29Connecticut~300K0.93×
30Washington~500K0.92×
31Maine~90K0.92×
32North Dakota~50K0.92×
33Massachusetts~500K0.91×
34Nebraska~100K0.91×
35South Dakota~60K0.90×
36Rhode Island~80K0.89×
37Maryland~400K0.88×
38Oregon~300K0.88×
39Idaho~100K0.87×
40Delaware~70K0.86×
41Arizona~500K0.85×
42Vermont~40K0.84×
43Nevada~200K0.83×
44New Hampshire~90K0.83×
45Montana~60K0.83×
46Minnesota~300K0.81×
47Colorado~300K0.79×
48Alaska~50K0.79×
49Utah~200K0.75×
50Washington, District of Columbia~60K0.72×
Fig. 06

Affinity by region

Affinity by region — Stove, United States
0.72×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stove audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stove audience
#·InterestCategoryAffinity×
01Wood-burning stoveHome & Garden7.56×
02Rocky Mountain National ParkTravel & Leisure5.11×
03Natural gasCars & Mobility4.82×
04Microwave ovenHome & Garden4.68×
05KitchenwareHome & Garden4.50×
06DishwasherHome & Garden4.26×
07HypermarketShopping2.75×
08DoughFood & Beverages2.41×
09CountertopHome & Garden2.37×
10CabinetryHome & Garden2.17×
11Discount storesShopping2.01×
12Pizza HutFood & Beverages1.81×
13Home AppliancesHome & Garden1.76×
14GrillingFood & Beverages1.71×
15SubwayFood & Beverages1.66×
16MSNNews1.64×
17RenovationHome & Garden1.63×
18TMZInternet & Social Media1.61×
19LivestockPets & Animals1.51×
20ApartmentBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stove audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stove audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.53×
IndulgenceJOY1.46×
DIY MentalityTHRILL1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stove audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.85×
Social Media UsageJOY0.87×
MindfulnessBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stove have in United States?

Stove has an estimated audience of 27,593,069 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Stove fans?

60.2% of Stove fans are female, 39.8% are male, with an average age of 45.4 years.

03

Which brands do Stove fans like most?

Stove fans show strongest brand affinity for Kitchenware (4.5×), Microwave oven (4.68×), and Natural gas (4.82×) over the country average.

04

Where do Stove fans live in United States?

Stove fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Stove fans also like?

Beyond Stove itself, the audience over-indexes on Microwave oven (4.68×), Natural gas (4.82×), Wood-burning stove (7.56×), and Dishwasher (4.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Stove audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stove. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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