A data profile of the people who buy, follow and care about Stove in United Kingdom — modelled from more than twelve digital signal sources. Stove has an estimated audience of 6,046,317 people in United Kingdom.
The average Stove fan in United Kingdom is 47.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Refrigerator, HVAC, Home Appliances, with strongest over-indexing on Refrigerator (3.55× the country average).
Demographically, the Stove audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Stove fan in United Kingdom is more female, around 47.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Refrigerator.
The key figures that characterise the Stove profile in United Kingdom.
61.8% are female, 38.2% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 47.4 |
| Estimated audience size | 6,046,317 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 40% |
of the worldwide Stove audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.8% |
| United Kingdom | 5.4% |
| India | 5.1% |
Where the Stove audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~300K | 1.68× | |
| 02 | West Midlands | ~400K | 1.37× | |
| 03 | Yorkshire and the Humber | ~700K | 1.34× | |
| 04 | East of England | ~600K | 1.09× | |
| 05 | North East | ~300K | 1.08× | |
| 06 | South East | ~800K | 0.99× | |
| 07 | Scotland | ~500K | 0.88× | |
| 08 | South West | ~400K | 0.82× | |
| 09 | East Midlands | ~300K | 0.80× | |
| 10 | England | ~4M | 0.72× | |
| 11 | Wales | ~200K | 0.71× | |
| 12 | North West | ~400K | 0.62× |
The strongest cross-interests of the Stove audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Refrigerator | Home & Garden | 3.55× | ||
| 02 | HVAC | Home & Garden | 3.51× | ||
| 03 | Mineral water | Food & Beverages | 3.37× | ||
| 04 | Microwave oven | Home & Garden | 3.27× | ||
| 05 | Home automation | Technology & Electronics | 2.95× | ||
| 06 | Motorhome | Cars & Mobility | 2.67× | ||
| 07 | Mobile home | Cars & Mobility | 2.64× | ||
| 08 | Hot tub | Home & Garden | 2.56× | ||
| 09 | Garden furniture | Home & Garden | 2.54× | ||
| 10 | Wikipedia | Internet & Social Media | 2.45× | ||
| 11 | Esso | Cars & Mobility | 2.25× | ||
| 12 | Home Appliances | Home & Garden | 2.21× | ||
| 13 | Google Maps | Internet & Social Media | 1.96× | ||
| 14 | B&Q | Shopping | 1.90× | ||
| 15 | IKEA | Home & Garden | 1.76× | ||
| 16 | Hobby | Home & Garden | 1.70× | ||
| 17 | Internet & Social Media | 1.65× | |||
| 18 | Politics | Politics & Society | 1.60× | ||
| 19 | Lidl | Shopping | 1.54× | ||
| 20 | Aldi | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.79× | |
| Quality Awareness | PREMIUM | 1.76× | |
| DIY Mentality | THRILL | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.78× | |
| Community Orientation | OPEN | 0.83× | |
| Mindfulness | BALANCE | 0.86× |
Stove has an estimated audience of 6,046,317 people in United Kingdom, concentrated in England and South East.
61.8% of Stove fans are female, 38.2% are male, with an average age of 47.4 years.
Stove fans show strongest brand affinity for Refrigerator (3.55×), HVAC (3.51×), and Home Appliances (2.21×) over the country average.
Stove fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~800K), and Yorkshire and the Humber (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Stove itself, the audience over-indexes on HVAC (3.51×), Home Appliances (2.21×), Wikipedia (2.45×), and Microwave oven (3.27×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Stove. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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