A data profile of the people who buy, follow and care about Stove in Italy — modelled from more than twelve digital signal sources. Stove has an estimated audience of 3,587,582 people in Italy.
Stove has an estimated audience of 3,587,582 people in Italy. 52.8% are female, 47.2% are male, average age 47.1. Top brand affinities: HVAC, Kitchenware, Air conditioning, Sustainable energy, Renewable energy.
Top brand affinities include HVAC, Kitchenware, Air conditioning, with strongest over-indexing on HVAC (7.49× the country average).
Demographically, the Stove audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Stove fan in Italy is balanced, around 47.1 years old, with strong Convenience Orientation tendencies and a notable affinity for HVAC.
The key figures that characterise the Stove profile in Italy.
52.8% are female, 47.2% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 47.1 |
| Estimated audience size | 3,587,582 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 39% |
of the worldwide Stove audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.8% |
| United Kingdom | 5.4% |
| India | 5.1% |
The strongest cross-interests of the Stove audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | HVAC | Home & Garden | 7.49× | ||
| 02 | Kitchenware | Home & Garden | 7.14× | ||
| 03 | Air conditioning | Technology & Electronics | 6.45× | ||
| 04 | Microwave oven | Home & Garden | 6.25× | ||
| 05 | Dishwasher | Home & Garden | 4.43× | ||
| 06 | Sustainable energy | Home & Garden | 4.18× | ||
| 07 | Photovoltaics | Home & Garden | 3.62× | ||
| 08 | Renewable energy | Business & Career | 3.60× | ||
| 09 | Energy conservation | Home & Garden | 3.46× | ||
| 10 | Hardware store | Home & Garden | 2.84× | ||
| 11 | Solar energy | Home & Garden | 2.72× | ||
| 12 | Cleanliness | Home & Garden | 2.33× | ||
| 13 | Home Appliances | Home & Garden | 2.14× | ||
| 14 | Wikipedia | Internet & Social Media | 2.11× | ||
| 15 | Innovation | Business & Career | 2.00× | ||
| 16 | Instant messaging | Internet & Social Media | 1.79× | ||
| 17 | Energy | Home & Garden | 1.71× | ||
| 18 | Lidl | Shopping | 1.64× | ||
| 19 | EBay | Shopping | 1.64× | ||
| 20 | IKEA | Home & Garden | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.11× | |
| Quality Awareness | PREMIUM | 1.80× | |
| Sustainability | BALANCE | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.74× | |
| Extroversion | THRILL | 0.81× | |
| Risk Appetite | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Stove. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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