Rascasse Audience Intelligence

Stove Audience in Germany

A data profile of the people who buy, follow and care about Stove in Germany — modelled from more than twelve digital signal sources. Stove has an estimated audience of 3,832,828 people in Germany.

#964among Topic in Germany#123in Home & Garden

The average Stove fan in Germany is 43.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Ornamental plant, Google Maps, Refrigerator, with strongest over-indexing on Ornamental plant (5.32× the country average).

Demographically, the Stove audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Stove fan in Germany is more female, around 43.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Ornamental plant.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stove profile in Germany.

Audience size
3.8M
in Germany
Gender
59.4%♀
40.6% male
Age
43.3
average years
Country rank
#1559
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stove fans

59.4% are female, 40.6% are male, average age 43.3.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Stove audience in Germany
MetricValue
Female59.4%
Male40.6%
Average age43.3
Estimated audience size3,832,828
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Stove audience in Germany
Age bracketShare%
16-198%
20-2917%
30-3923%
40-4926%
50+26%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Stove audience comes from Germany.

Worldwide audience distribution share by country for Stove
CountryShare
United States24.8%
United Kingdom5.4%
India5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stove audience in Germany is strongest.

Fig. 05

Top regions by affinity

Stove fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~100K2.03×
02Niedersachsen~500K1.41×
03Thüringen~100K1.21×
04Sachsen-Anhalt~100K1.13×
05Schleswig-Holstein~200K1.12×
06Sachsen~200K1.10×
07Hamburg~90K1.07×
08Bayern~700K1.06×
09Brandenburg~100K0.98×
10Rheinland-Pfalz~200K0.95×
11Hessen~300K0.88×
12Bremen~30K0.88×
13Nordrhein-Westfalen~700K0.85×
14Saarland~40K0.84×
15Baden-Württemberg~400K0.83×
16Berlin~100K0.78×
Fig. 06

Affinity by region

Affinity by region — Stove, Germany
0.78×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stove audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stove audience
#·InterestCategoryAffinity×
01Washing machineHome & Garden6.93×
02KitchenAidHome & Garden6.90×
03HVACHome & Garden5.45×
04RefrigeratorHome & Garden5.33×
05Ornamental plantHome & Garden5.32×
06Non-alcoholic beverageFood & Beverages4.89×
07Sandra BullockMovies & TV4.10×
08Garden furnitureHome & Garden3.75×
09Google MapsInternet & Social Media3.45×
10Efficient energy useTechnology & Electronics2.92×
11GrillingFood & Beverages2.75×
12toom BaumarktShopping2.60×
13Solar powerHome & Garden2.24×
14Solar energyHome & Garden2.20×
15VacationsTravel & Leisure2.18×
16NatureHome & Garden2.12×
17FamilyKids & Family1.91×
18Netto Marken-DiscountShopping1.77×
19Müller (company)Food & Beverages1.64×
20TagesschauMovies & TV1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stove audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stove audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.88×
IndulgenceJOY1.86×
Quality AwarenessPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stove audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.79×
Sports ActivityPOWER0.81×
Risk AppetiteTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stove have in Germany?

Stove has an estimated audience of 3,832,828 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Stove fans?

59.4% of Stove fans are female, 40.6% are male, with an average age of 43.3 years.

03

Which brands do Stove fans like most?

Stove fans show strongest brand affinity for Ornamental plant (5.32×), Google Maps (3.45×), and Refrigerator (5.33×) over the country average.

04

Where do Stove fans live in Germany?

Stove fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~700K), and Niedersachsen (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Stove fans also like?

Beyond Stove itself, the audience over-indexes on Google Maps (3.45×), Refrigerator (5.33×), HVAC (5.45×), and Washing machine (6.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Stove audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Stove. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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