Stove Audience in Germany
Stove has an estimated audience of 3,832,828 people in Germany. 59.4% are female, 40.6% are male, average age 43.3. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Rossmann, Pillow, Saving, Škoda Kodiaq, Jack White.
The average Stove fan in Germany is 43.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Rossmann, Pillow, Saving, with strongest over-indexing on Rossmann (1.63× the country average). Demographically, the Stove audience skews more female with an average age of 43.3, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Stove fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 43.3 |
| Estimated audience size | 3,832,828 |
Audience persona
The typical Stove fan in Germany is more female, around 43.3 years old, with strong DIY Mentality tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 740,171 | 0.88× |
| Bayern | 687,624 | 1.12× |
| Niedersachsen | 486,529 | 1.31× |
| Baden-Württemberg | 451,776 | 0.86× |
| Hessen | 264,781 | 0.91× |
| Sachsen | 218,319 | 1.16× |
| Rheinland-Pfalz | 195,746 | 1.02× |
| Schleswig-Holstein | 145,234 | 1.06× |
| Berlin | 133,262 | 0.78× |
| Brandenburg | 122,895 | 1.03× |
| Thüringen | 121,106 | 1.24× |
| Sachsen-Anhalt | 116,148 | 1.17× |
| Hamburg | 74,359 | 0.86× |
| Mecklenburg-Vorpommern | 71,880 | 0.98× |
| Saarland | 38,940 | 0.83× |
| Bremen | 26,187 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.63× | Shopping |
| Pillow | 1.83× | Home & Garden |
| Saving | 1.7× | Business & Career |
| Škoda Kodiaq | 1.93× | Cars & Mobility |
| Jack White | 1.73× | Movies & TV |
| Mothercare | 1.6× | Kids & Family |
| Corfu (regional unit) | 2.47× | Travel & Leisure |
| Sixx | 2.38× | Movies & TV |
| Keeper (password manager) | 3.06× | Technology & Electronics |
| Emil Nolde | 3.51× | Arts & Culture |
| Home Delivery | 1.68× | Food & Beverages |
| Theocracy | 5.5× | Music & Radio |
| Vijesti.ba | 2.16× | News |
| Resident Evil: The Final Chapter | 7.55× | Movies & TV |
| Volvo V60 | 2.29× | Cars & Mobility |
| Free University of Berlin | 1.7× | Business & Career |
| Homesteading | 2.96× | Home & Garden |
| Metamorphoses | 1.52× | Literature |
| The Hunt (2012 film) | 2× | Movies & TV |
| Zamalek SC | 2.73× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.87 |
| Convenience Orientation | PREMIUM | 1.69 |
| Quality Awareness | PREMIUM | 1.5 |
| Pet Ownership | JOY | 1.44 |
| Indulgence | JOY | 1.43 |
| Design Affinity | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| United Kingdom | 5.4% |
| India | 5.1% |
See Stove audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Stove have in Germany?
Stove has an estimated audience of 3,832,828 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Stove fans?
59.4% of Stove fans are female, 40.6% are male, with an average age of 43.3 years.
Which brands do Stove fans like most?
Stove fans show strongest brand affinity for Rossmann (1.63×), Pillow (1.83×), and Saving (1.7×) over the country average.
Where do Stove fans live in Germany?
Stove fans in Germany are most concentrated in Nordrhein-Westfalen (reach 740,171), Bayern (reach 687,624), and Niedersachsen (reach 486,529). These three regions account for the largest share of the active audience.
What other brands do Stove fans also like?
Beyond Stove itself, the audience over-indexes on Pillow (1.83×), Saving (1.7×), Škoda Kodiaq (1.93×), and Jack White (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stove. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.