KitchenAid Audience in Germany
KitchenAid has an estimated audience of 814,748 people in Germany. 67.1% are female, 32.9% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kitchenware, Kitchen utensil, Kitchen stove, Garden furniture, Tagesschau.
The average KitchenAid fan in Germany is 43.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kitchenware, Kitchen utensil, Kitchen stove, with strongest over-indexing on Kitchenware (7.81× the country average). Demographically, the KitchenAid audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Healthy Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Domestic appliances
Demographics of KitchenAid fans
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 43.1 |
| Estimated audience size | 814,748 |
Audience persona
The typical KitchenAid fan in Germany is more female, around 43.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Kitchenware.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 220,272 | 1.24× |
| Bayern | 156,096 | 1.19× |
| Baden-Württemberg | 130,699 | 1.18× |
| Niedersachsen | 87,039 | 1.1× |
| Hessen | 69,600 | 1.12× |
| Rheinland-Pfalz | 48,921 | 1.2× |
| Sachsen | 35,222 | 0.88× |
| Berlin | 33,241 | 0.91× |
| Schleswig-Holstein | 29,371 | 1× |
| Brandenburg | 22,159 | 0.88× |
| Thüringen | 19,440 | 0.94× |
| Hamburg | 18,368 | 1× |
| Sachsen-Anhalt | 17,238 | 0.82× |
| Mecklenburg-Vorpommern | 12,755 | 0.82× |
| Saarland | 9,593 | 0.96× |
| Bremen | 5,388 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kitchenware | 7.81× | Home & Garden |
| Kitchen utensil | 9.2× | Home & Garden |
| Kitchen stove | 9.02× | Home & Garden |
| Garden furniture | 7.09× | Home & Garden |
| Tagesschau | 3.1× | Movies & TV |
| Stove | 6.9× | Home & Garden |
| Living room | 4.29× | Home & Garden |
| Bedroom | 4.66× | Home & Garden |
| Cabinetry | 6.27× | Home & Garden |
| Dining room | 5.34× | Home & Garden |
| IKEA | 2.56× | Home & Garden |
| Bed | 3.29× | Home & Garden |
| Lawn | 4.22× | Home & Garden |
| Oven | 4.39× | Home & Garden |
| Bathroom | 3.57× | Home & Garden |
| Urban horticulture | 6.12× | Home & Garden |
| Cookware and bakeware | 5.76× | Home & Garden |
| Table (furniture) | 4.63× | Home & Garden |
| Landscape design | 3.96× | Business & Career |
| Sink | 4.81× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.38 |
| DIY Mentality | THRILL | 1.86 |
| Quality Awareness | PREMIUM | 1.69 |
| Design Affinity | PREMIUM | 1.68 |
| Sustainability | BALANCE | 1.49 |
| Sports Activity | POWER | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.8% |
| Germany | 8.6% |
| United Kingdom | 7.3% |
See KitchenAid audiences in other countries
More Domestic appliances audiences in Germany
Frequently asked questions
How many fans does KitchenAid have in Germany?
KitchenAid has an estimated audience of 814,748 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of KitchenAid fans?
67.1% of KitchenAid fans are female, 32.9% are male, with an average age of 43.1 years.
Which brands do KitchenAid fans like most?
KitchenAid fans show strongest brand affinity for Kitchenware (7.81×), Kitchen utensil (9.2×), and Kitchen stove (9.02×) over the country average.
Where do KitchenAid fans live in Germany?
KitchenAid fans in Germany are most concentrated in Nordrhein-Westfalen (reach 220,272), Bayern (reach 156,096), and Baden-Württemberg (reach 130,699). These three regions account for the largest share of the active audience.
What other brands do KitchenAid fans also like?
Beyond KitchenAid itself, the audience over-indexes on Kitchen utensil (9.2×), Kitchen stove (9.02×), Garden furniture (7.09×), and Tagesschau (3.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for KitchenAid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.