De'Longhi Audience in Germany
De'Longhi has an estimated audience of 1,821,849 people in Germany. 55.4% are female, 44.6% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Braun (company), Sparkasse, McCafé, Aral AG, Procter & Gamble.
The average De'Longhi fan in Germany is 42.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Braun (company), Sparkasse, McCafé, with strongest over-indexing on Braun (company) (11.87× the country average). Demographically, the De'Longhi audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Healthy Lifestyle, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Domestic appliances
Demographics of De'Longhi fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 42.2 |
| Estimated audience size | 1,821,849 |
Audience persona
The typical De'Longhi fan in Germany is more female, around 42.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Braun (company).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 489,274 | 1.23× |
| Bayern | 341,821 | 1.17× |
| Baden-Württemberg | 293,401 | 1.18× |
| Niedersachsen | 188,967 | 1.07× |
| Hessen | 153,591 | 1.11× |
| Rheinland-Pfalz | 98,505 | 1.08× |
| Sachsen | 82,817 | 0.93× |
| Berlin | 79,590 | 0.98× |
| Schleswig-Holstein | 60,521 | 0.93× |
| Brandenburg | 55,264 | 0.98× |
| Thüringen | 43,969 | 0.95× |
| Sachsen-Anhalt | 42,228 | 0.89× |
| Hamburg | 41,445 | 1.01× |
| Mecklenburg-Vorpommern | 28,099 | 0.81× |
| Saarland | 20,742 | 0.93× |
| Bremen | 12,172 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Braun (company) | 11.87× | Home & Garden |
| Sparkasse | 2.93× | Business & Career |
| McCafé | 7.97× | Food & Beverages |
| Aral AG | 2.28× | Cars & Mobility |
| Procter & Gamble | 7.25× | Home & Garden |
| Ryanair | 2.19× | Travel & Leisure |
| Clothes dryer | 7.71× | Home & Garden |
| Premier Inn | 7.81× | Travel & Leisure |
| Kitchen stove | 4.06× | Home & Garden |
| Commerzbank | 1.95× | Business & Career |
| REWE | 1.69× | Shopping |
| AutoScout24 | 1.8× | Cars & Mobility |
| Wetter.de | 2.46× | Home & Garden |
| Amazon Fire TV | 3.85× | Movies & TV |
| Fielmann | 2.42× | Health |
| Bauhaus | 1.61× | Shopping |
| Lieferando.de | 1.69× | Food & Beverages |
| Aldi | 1.52× | Shopping |
| Dishwasher | 6.34× | Home & Garden |
| Home Appliances | 2.2× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.21 |
| Quality Awareness | PREMIUM | 1.51 |
| Indulgence | JOY | 1.42 |
| Design Affinity | PREMIUM | 1.26 |
| Luxury Orientation | PREMIUM | 1.24 |
| DIY Mentality | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 13.6% |
| France | 8.7% |
| Italy | 7.4% |
See De'Longhi audiences in other countries
More Domestic appliances audiences in Germany
- Thermomix (4,980,350)
- Dyson (4,581,932)
- Siemens (2,377,560)
- Roborock (2,281,946)
- Vorwerk (company) (1,810,697)
Frequently asked questions
How many fans does De'Longhi have in Germany?
De'Longhi has an estimated audience of 1,821,849 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of De'Longhi fans?
55.4% of De'Longhi fans are female, 44.6% are male, with an average age of 42.2 years.
Which brands do De'Longhi fans like most?
De'Longhi fans show strongest brand affinity for Braun (company) (11.87×), Sparkasse (2.93×), and McCafé (7.97×) over the country average.
Where do De'Longhi fans live in Germany?
De'Longhi fans in Germany are most concentrated in Nordrhein-Westfalen (reach 489,274), Bayern (reach 341,821), and Baden-Württemberg (reach 293,401). These three regions account for the largest share of the active audience.
What other brands do De'Longhi fans also like?
Beyond De'Longhi itself, the audience over-indexes on Sparkasse (2.93×), McCafé (7.97×), Aral AG (2.28×), and Procter & Gamble (7.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for De'Longhi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.