Braun (company) Audience in Germany
Braun (company) has an estimated audience of 1,070,243 people in Germany. 51.1% are female, 48.9% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Corfu (regional unit), Superior Hiking Trail, Gil Ofarim, Cocktail, Stradivarius.
The average Braun (company) fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Corfu (regional unit), Superior Hiking Trail, Gil Ofarim, with strongest over-indexing on Corfu (regional unit) (22.29× the country average). Demographically, the Braun (company) audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Domestic appliances
Demographics of Braun (company) fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 41.0 |
| Estimated audience size | 1,070,243 |
Audience persona
The typical Braun (company) fan in Germany is balanced, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Corfu (regional unit).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 286,337 | 1.22× |
| Bayern | 197,867 | 1.15× |
| Baden-Württemberg | 179,872 | 1.23× |
| Hessen | 107,428 | 1.32× |
| Niedersachsen | 105,810 | 1.02× |
| Rheinland-Pfalz | 52,098 | 0.97× |
| Berlin | 50,442 | 1.05× |
| Sachsen | 43,277 | 0.82× |
| Schleswig-Holstein | 37,090 | 0.97× |
| Hamburg | 32,838 | 1.36× |
| Brandenburg | 25,935 | 0.78× |
| Thüringen | 22,047 | 0.81× |
| Sachsen-Anhalt | 19,834 | 0.72× |
| Mecklenburg-Vorpommern | 13,692 | 0.67× |
| Saarland | 11,813 | 0.9× |
| Bremen | 9,274 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Corfu (regional unit) | 22.29× | Travel & Leisure |
| Superior Hiking Trail | 20.93× | Travel & Leisure |
| Gil Ofarim | 2.08× | Music & Radio |
| Cocktail | 1.54× | Food & Beverages |
| Stradivarius | 1.95× | Shopping |
| Christmas Gift | 2.04× | Kids & Family |
| Mothercare | 2.08× | Kids & Family |
| Škoda Kodiaq | 1.8× | Cars & Mobility |
| Video izle | 2.7× | |
| Figure painting (hobby) | 2.92× | Arts & Culture |
| Home Delivery | 1.98× | Food & Beverages |
| Headhunters (film) | 3.29× | Movies & TV |
| Loincloth | 1.62× | Fashion & Accessoires |
| Standing rib roast | 4.3× | Food & Beverages |
| Bank account | 1.54× | Business & Career |
| Metamorphoses | 1.69× | Literature |
| Homesteading | 3.21× | Home & Garden |
| Haitian Vodou | 1.55× | Politics & Society |
| 7-Eleven | 2.28× | Shopping |
| Coworking | 1.88× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.42 |
| Luxury Orientation | PREMIUM | 1.38 |
| Quality Awareness | PREMIUM | 1.27 |
| Indulgence | JOY | 1.2 |
| Family Orientation | CONSERVATISM | 1.16 |
| Design Affinity | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 14.3% |
| United States | 11.2% |
| Poland | 10.2% |
See Braun (company) audiences in other countries
More Domestic appliances audiences in Germany
Frequently asked questions
How many fans does Braun (company) have in Germany?
Braun (company) has an estimated audience of 1,070,243 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Braun (company) fans?
51.1% of Braun (company) fans are female, 48.9% are male, with an average age of 41.0 years.
Which brands do Braun (company) fans like most?
Braun (company) fans show strongest brand affinity for Corfu (regional unit) (22.29×), Superior Hiking Trail (20.93×), and Gil Ofarim (2.08×) over the country average.
Where do Braun (company) fans live in Germany?
Braun (company) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 286,337), Bayern (reach 197,867), and Baden-Württemberg (reach 179,872). These three regions account for the largest share of the active audience.
What other brands do Braun (company) fans also like?
Beyond Braun (company) itself, the audience over-indexes on Superior Hiking Trail (20.93×), Gil Ofarim (2.08×), Cocktail (1.54×), and Stradivarius (1.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Braun (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.