Rascasse Audience Intelligence

Braun (company) Target Market in Germany

A data profile of the people who buy, follow and care about Braun (company) in Germany — modelled from more than twelve digital signal sources. Braun (company) has an estimated audience of 1,067,411 people in Germany.

#10among Domestic appliances in Germany#804among Brand in Germany#405in Home & Garden

The average Braun (company) fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Western Union, De'Longhi, FRITZ!Box, with strongest over-indexing on Western Union (4.56× the country average).

Demographically, the Braun (company) audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Braun (company) fan in Germany is balanced, around 41.0 years old, with strong Quality Awareness tendencies and a notable affinity for Western Union.

Category: Home & Garden · Type: Brand · Subtype: Domestic appliances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Braun (company) profile in Germany.

Audience size
1.1M
in Germany
Gender
51.1%♀
48.9% male
Age
41.0
average years
Country rank
#6155
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Braun (company)

51.1% are female, 48.9% are male, average age 41.0.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Braun (company) audience in Germany
MetricValue
Female51.1%
Male48.9%
Average age41.0
Estimated audience size1,067,411
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Braun (company) audience in Germany
Age bracketShare%
16-1913%
20-2919%
30-3924%
40-4925%
50+20%
Fig. 04

Worldwide distribution

14.0%

of the worldwide Braun (company) audience comes from Germany.

Worldwide audience distribution share by country for Braun (company)
CountryShare
Germany14.0%
United States11.0%
Poland10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Braun (company) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Braun (company) customers by region in Germany
#RegionReachAffinity×
01Hamburg~30K1.31×
02Hessen~100K1.26×
03Baden-Württemberg~200K1.22×
04Nordrhein-Westfalen~300K1.19×
05Bayern~200K1.12×
06Bremen~10K1.05×
07Niedersachsen~100K1.02×
08Berlin~50K1.01×
09Rheinland-Pfalz~50K0.99×
10Schleswig-Holstein~40K0.97×
11Saarland~10K0.95×
12Thüringen~20K0.86×
13Sachsen~40K0.83×
14Brandenburg~30K0.79×
15Sachsen-Anhalt~20K0.76×
16Mecklenburg-Vorpommern~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Braun (company), Germany
0.72×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Braun (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Braun (company) audience
#·InterestCategoryAffinity×
01De'LonghiHome & Garden6.61×
02Western UnionBusiness & Career4.56×
03FRITZ!BoxTechnology & Electronics2.83×
04TargobankBusiness & Career2.57×
05Deutsche BankBusiness & Career2.55×
06Ernsting's familyShopping2.51×
07Electronic funds transferBusiness & Career2.33×
08Health careBusiness & Career2.21×
09REWEShopping1.95×
10VodafoneTechnology & Electronics1.91×
11CommerzbankBusiness & Career1.89×
12AldiShopping1.86×
13Obi (store)Shopping1.85×
14Müller (company)Food & Beverages1.74×
15AutoScout24Cars & Mobility1.73×
16EBayShopping1.68×
17EdekaShopping1.60×
18KauflandShopping1.60×
19LidlShopping1.58×
20WhatsAppInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Braun (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Braun (company) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.67×
DIY MentalityTHRILL1.24×
Need for SecurityCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Braun (company) audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.46×
Risk AppetiteTHRILL0.59×
MindfulnessBALANCE0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Braun (company)'s target market in Germany?

Braun (company)'s target market in Germany covers an estimated 1,067,411 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Braun (company) customers?

51.1% of the Braun (company) audience are female, 48.9% are male, with an average age of 41.0 years.

03

Which brands do Braun (company) fans like most?

Braun (company) fans show strongest brand affinity for Western Union (4.56×), De'Longhi (6.61×), and FRITZ!Box (2.83×) over the country average.

04

Where do Braun (company) fans live in Germany?

Braun (company) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Braun (company) fans also like?

Beyond Braun (company) itself, the audience over-indexes on De'Longhi (6.61×), FRITZ!Box (2.83×), REWE (1.95×), and Obi (store) (1.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Domestic appliances audiences in Germany

See Braun (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Braun (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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