Braun (company) Audience in United States

Braun (company) has an estimated audience of 840,394 people in United States. 36.7% are female, 63.3% are male, average age 40.8. Top regions: California, Texas, New York. Top brand affinities: De'Longhi, Google Maps, Indeed.com, Capital One, Apple Store.

The average Braun (company) fan in United States is 40.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include De'Longhi, Google Maps, Indeed.com, with strongest over-indexing on De'Longhi (153.68× the country average). Demographically, the Braun (company) audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Domestic appliances

Demographics of Braun (company) fans

Demographic split for Braun (company) audience in United States
MetricValue
Female36.7%
Male63.3%
Average age40.8
Estimated audience size840,394

Audience persona

The typical Braun (company) fan in United States is more male, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for De'Longhi.

Top regions in United States

Top regions ranked by reach for Braun (company) in United States
RegionReachAffinity
California122,4581.33×
Texas72,8671.01×
New York67,1081.43×
Florida64,9511.14×
Illinois32,2751.15×
Pennsylvania28,7351.02×
New Jersey27,3881.28×
Indiana23,6851.54×
Ohio23,4290.9×
North Carolina23,0740.91×
Georgia22,6630.88×
Virginia22,0741.08×
Michigan21,4260.97×
Massachusetts20,8091.26×
Washington20,0261.19×
Arizona17,4241.02×
Colorado15,6221.18×
Tennessee14,9530.89×
Maryland14,5571.01×
Minnesota13,7191.14×
Wisconsin13,2641.05×
Missouri12,4070.92×
Oregon11,1931.16×
South Carolina11,1190.88×
Alabama10,3110.88×
Connecticut10,0801.2×
Oklahoma9,3531×
Louisiana9,1950.85×
Kentucky8,6390.82×
Nevada7,3550.9×
Utah7,0630.94×
Kansas6,7161.01×
Iowa6,6250.96×
Arkansas5,8280.84×
Mississippi4,3910.63×
New Hampshire3,8141.15×
New Mexico3,4180.81×
Idaho3,4080.81×
Nebraska3,4000.81×
Washington, District of Columbia3,3931.34×
Hawaii3,3320.92×
West Virginia2,9260.75×
Maine2,8650.95×
Rhode Island2,5540.95×
Delaware2,1470.93×
Montana2,1280.91×
North Dakota1,6800.97×
Vermont1,5721.07×
Alaska1,4600.81×
South Dakota1,3690.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Braun (company) audience
BrandAffinityCategory
De'Longhi153.68×Home & Garden
Google Maps12.57×Internet & Social Media
Indeed.com10.63×Business & Career
Capital One10.21×Business & Career
Apple Store17.6×Shopping
CarGurus11.58×Cars & Mobility
Enterprise Rent-A-Car11.42×Cars & Mobility
Hair Cuttery30.06×Beauty & Wellness
Google News10.35×News
DocuSign18.62×Technology & Electronics
Casetify27.6×Technology & Electronics
ICloud13.26×Technology & Electronics
Zac Efron13.64×Movies & TV
Aaron Rodgers9.03×Sports
Google Earth13.69×Internet & Social Media
DuckDuckGo12.39×Internet & Social Media
Kia Sportage27.45×Cars & Mobility
AccuWeather7.84×Home & Garden
Circle K8.52×Shopping
DeviantArt8.39×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Braun (company) audience
TraitClusterScore
IndulgenceJOY2.09
PatriotismCONSERVATISM1.96
LGBTQ+ IdentityOPEN1.55
Pet OwnershipJOY1.47
Luxury OrientationPREMIUM1.37
Price SensitivityPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for Braun (company)
CountryShare
Germany14.3%
United States11.2%
Poland10.2%

See Braun (company) audiences in other countries

More Domestic appliances audiences in United States

Frequently asked questions

How many fans does Braun (company) have in United States?

Braun (company) has an estimated audience of 840,394 people in United States, concentrated in California and Texas.

What is the gender split and age of Braun (company) fans?

36.7% of Braun (company) fans are female, 63.3% are male, with an average age of 40.8 years.

Which brands do Braun (company) fans like most?

Braun (company) fans show strongest brand affinity for De'Longhi (153.68×), Google Maps (12.57×), and Indeed.com (10.63×) over the country average.

Where do Braun (company) fans live in United States?

Braun (company) fans in United States are most concentrated in California (reach 122,458), Texas (reach 72,867), and New York (reach 67,108). These three regions account for the largest share of the active audience.

What other brands do Braun (company) fans also like?

Beyond Braun (company) itself, the audience over-indexes on Google Maps (12.57×), Indeed.com (10.63×), Capital One (10.21×), and Apple Store (17.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Braun (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.