Rascasse Audience Intelligence

Braun (company) Target Market in United States

A data profile of the people who buy, follow and care about Braun (company) in United States — modelled from more than twelve digital signal sources. Braun (company) has an estimated audience of 838,074 people in United States.

#10among Domestic appliances in United States#2723among Brand in United States#1207in Home & Garden

The average Braun (company) fan in United States is 40.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include De'Longhi, Wahl Clipper, Electric razor, with strongest over-indexing on De'Longhi (45.81× the country average).

Demographically, the Braun (company) audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Braun (company) fan in United States is more male, around 40.8 years old, with strong Luxury Orientation tendencies and a notable affinity for De'Longhi.

Category: Home & Garden · Type: Brand · Subtype: Domestic appliances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Braun (company) profile in United States.

Audience size
838K
in United States
Gender
36.7%♀
63.3% male
Age
40.8
average years
Country rank
#26624
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Braun (company)

36.7% are female, 63.3% are male, average age 40.8.

Fig. 02

Gender split

36.7%
Female
63.3%
Male
Demographic split for Braun (company) audience in United States
MetricValue
Female36.7%
Male63.3%
Average age40.8
Estimated audience size838,074
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Braun (company) audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3916%
40-4915%
50+31%
Fig. 04

Worldwide distribution

11.0%

of the worldwide Braun (company) audience comes from United States.

Worldwide audience distribution share by country for Braun (company)
CountryShare
Germany14.0%
United States11.0%
Poland10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Braun (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Braun (company) customers by region in United States
#RegionReachAffinity×
01Indiana~20K1.41×
02New York~60K1.33×
03California~100K1.27×
04Massachusetts~20K1.24×
05New Jersey~30K1.22×
06Washington, District of Columbia~3K1.22×
07Washington~20K1.16×
08Connecticut~10K1.16×
09Oregon~10K1.14×
10New Hampshire~4K1.14×
11Colorado~10K1.10×
12Minnesota~10K1.10×
13Illinois~30K1.09×
14Florida~60K1.08×
15Virginia~20K1.05×
16Oklahoma~10K1.05×
17Kansas~7K1.05×
18Vermont~2K1.05×
19Wisconsin~10K1.04×
20North Dakota~2K1.04×
21Texas~70K1.00×
22Hawaii~4K1.00×
23Pennsylvania~30K0.99×
24Arizona~20K0.98×
25Maryland~10K0.98×
26Maine~3K0.98×
27Michigan~20K0.96×
28Rhode Island~3K0.96×
29Montana~2K0.96×
30Utah~7K0.95×
31Iowa~7K0.95×
32Nevada~8K0.94×
33Delaware~2K0.94×
34Missouri~10K0.93×
35Nebraska~4K0.93×
36Alaska~2K0.92×
37Ohio~20K0.91×
38North Carolina~20K0.91×
39Arkansas~6K0.91×
40Idaho~4K0.90×
41Georgia~20K0.89×
42Tennessee~20K0.89×
43South Carolina~10K0.89×
44Louisiana~10K0.88×
45South Dakota~2K0.88×
46New Mexico~4K0.87×
47West Virginia~3K0.87×
48Alabama~10K0.86×
49Kentucky~9K0.86×
50Mississippi~5K0.75×
Fig. 06

Affinity by region

Affinity by region — Braun (company), United States
0.75×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Braun (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Braun (company) audience
#·InterestCategoryAffinity×
01De'LonghiHome & Garden45.81×
02Wahl ClipperBeauty & Wellness33.99×
03Electric razorBeauty & Wellness24.17×
04EpilatorBeauty & Wellness19.33×
05Shaving creamBeauty & Wellness18.06×
06Procter & GambleHome & Garden10.29×
07Facial hairBeauty & Wellness8.18×
08Sport ClipsBeauty & Wellness6.45×
09Hair removalBeauty & Wellness5.50×
10ElectronicsTechnology & Electronics2.92×
11Google DriveTechnology & Electronics2.20×
12AutoZoneCars & Mobility2.09×
13Best BuyShopping1.95×
14ShoesFashion & Accessoires1.77×
15Online shoppingShopping1.75×
16FIFA World CupSports1.72×
17Food and drinkFood & Beverages1.70×
18BeautyBeauty & Wellness1.66×
19Physical fitnessSports1.59×
20Fitness and wellnessSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Braun (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Braun (company) audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.58×
Quality AwarenessPREMIUM2.44×
Early Adopter MentalityPOWER2.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Braun (company) audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.90×
Community OrientationOPEN0.93×
TraditionCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Braun (company)'s target market in United States?

Braun (company)'s target market in United States covers an estimated 838,074 people, concentrated in California and Texas.

02

What is the gender split and age of Braun (company) customers?

36.7% of the Braun (company) audience are female, 63.3% are male, with an average age of 40.8 years.

03

Which brands do Braun (company) fans like most?

Braun (company) fans show strongest brand affinity for De'Longhi (45.81×), Wahl Clipper (33.99×), and Electric razor (24.17×) over the country average.

04

Where do Braun (company) fans live in United States?

Braun (company) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Braun (company) fans also like?

Beyond Braun (company) itself, the audience over-indexes on Wahl Clipper (33.99×), Electric razor (24.17×), Facial hair (8.18×), and Epilator (19.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Domestic appliances audiences in United States

See Braun (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Braun (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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