Instant Pot Audience in United States

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Instant Pot has an estimated audience of 2,760,990 people in United States. 58.8% are female, 41.2% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Natural rubber, Vocal harmony, Fairy godmother, Elsword.

The average Instant Pot fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Natural rubber, Vocal harmony, with strongest over-indexing on Historic site (8.95× the country average). Demographically, the Instant Pot audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Domestic appliances

Demographics of Instant Pot fans

Demographic split for Instant Pot audience in United States
MetricValue
Female58.8%
Male41.2%
Average age41.7
Estimated audience size2,760,990

Audience persona

The typical Instant Pot fan in United States is more female, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Instant Pot in United States
RegionReachAffinity
California317,2771.04×
Texas268,4301.13×
Florida178,2260.95×
New York125,8790.82×
Illinois94,0871.02×
Georgia91,2341.07×
North Carolina89,4631.08×
Ohio84,9981×
Pennsylvania84,5910.91×
Michigan78,8681.09×
Virginia70,9801.06×
Washington70,6401.28×
New Jersey68,5970.98×
Arizona59,7571.06×
Tennessee55,9621.01×
Massachusetts50,8810.94×
Indiana50,8541.01×
Colorado49,7891.14×
Maryland43,4080.91×
Missouri43,0540.97×
Wisconsin41,5931×
South Carolina41,2500.99×
Minnesota40,1861.02×
Oregon39,8271.26×
Alabama37,2920.97×
Kentucky32,8260.95×
Louisiana32,5090.91×
Oklahoma32,2331.05×
Utah26,9741.09×
Connecticut24,3170.88×
Arkansas23,8841.05×
Nevada23,2960.87×
Kansas22,3861.03×
Iowa21,0970.93×
Mississippi20,6470.91×
Idaho16,0681.16×
New Mexico15,8901.15×
Hawaii13,3921.13×
Nebraska13,1800.95×
West Virginia12,7480.99×
New Hampshire9,9780.92×
Maine9,2900.94×
Montana8,3951.1×
Rhode Island6,4560.73×
Delaware6,1670.81×
Alaska5,9361×
Washington, District of Columbia5,9190.71×
Vermont5,8151.2×
South Dakota5,7930.91×
North Dakota5,0400.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Instant Pot audience
BrandAffinityCategory
Historic site8.95×Arts & Culture
Natural rubber1.96×Cars & Mobility
Vocal harmony4.01×Music & Radio
Fairy godmother6.41×Literature
Elsword13.94×Games
Grinch3.2×Movies & TV
Mathcore6.03×Music & Radio
Goop4.02×Internet & Social Media
Governor of Michigan5.38×Politics & Society
Hibachi4.25×Food & Beverages
Hipster5.02×Politics & Society
TV Fanatic5.38×Movies & TV
Mothercare1.63×Kids & Family
Cherish (group)5.37×Music & Radio
La Jolla4.35×Travel & Leisure
Harlow5.35×Travel & Leisure
Wok2.9×Food & Beverages
Jesse Plemons1.53×Movies & TV
Nebraska Cornhuskers football1.57×Sports
headspace4.06×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Instant Pot audience
TraitClusterScore
IndulgenceJOY1.65
Design AffinityPREMIUM1.61
Quality AwarenessPREMIUM1.44
Pet OwnershipJOY1.4
LGBTQ+ IdentityOPEN1.38
Family OrientationCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for Instant Pot
CountryShare
United States49.7%
Canada10.1%
United Kingdom6.1%

See Instant Pot audiences in other countries

More Domestic appliances audiences in United States

Frequently asked questions

How many fans does Instant Pot have in United States?

Instant Pot has an estimated audience of 2,760,990 people in United States, concentrated in California and Texas.

What is the gender split and age of Instant Pot fans?

58.8% of Instant Pot fans are female, 41.2% are male, with an average age of 41.7 years.

Which brands do Instant Pot fans like most?

Instant Pot fans show strongest brand affinity for Historic site (8.95×), Natural rubber (1.96×), and Vocal harmony (4.01×) over the country average.

Where do Instant Pot fans live in United States?

Instant Pot fans in United States are most concentrated in California (reach 317,277), Texas (reach 268,430), and Florida (reach 178,226). These three regions account for the largest share of the active audience.

What other brands do Instant Pot fans also like?

Beyond Instant Pot itself, the audience over-indexes on Natural rubber (1.96×), Vocal harmony (4.01×), Fairy godmother (6.41×), and Elsword (13.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Instant Pot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.