Kitchen knife Audience in United States

Kitchen knife logo

Kitchen knife has an estimated audience of 9,846,348 people in United States. 54.7% are female, 45.3% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Cast-iron cookware, Pressure cooking, Cutting board, Outline of food preparation, Cutlery.

The average Kitchen knife fan in United States is 37.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cast-iron cookware, Pressure cooking, Cutting board, with strongest over-indexing on Cast-iron cookware (24.65× the country average). Demographically, the Kitchen knife audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Kitchen knife fans

Demographic split for Kitchen knife audience in United States
MetricValue
Female54.7%
Male45.3%
Average age37.8
Estimated audience size9,846,348

Audience persona

The typical Kitchen knife fan in United States is balanced, around 37.8 years old, with strong Indulgence tendencies and a notable affinity for Cast-iron cookware.

Top regions in United States

Top regions ranked by reach for Kitchen knife in United States
RegionReachAffinity
California1,085,5171×
Texas856,8531.01×
Florida559,9250.84×
New York475,9100.86×
Pennsylvania301,1170.91×
Ohio287,8430.95×
North Carolina279,1230.94×
Illinois276,1630.84×
Georgia267,9810.88×
Michigan241,4730.94×
Washington239,8181.21×
Virginia218,7860.91×
Tennessee209,2311.06×
Arizona208,4901.04×
New Jersey203,1510.81×
Missouri174,4301.1×
Indiana173,5230.96×
Oregon173,2411.53×
Colorado172,3631.11×
Massachusetts169,6700.87×
Alabama139,9111.02×
Minnesota138,0150.98×
South Carolina135,1960.91×
Wisconsin133,3340.9×
Maryland133,2080.79×
Kentucky127,7881.04×
Louisiana125,5000.99×
Oklahoma124,3631.14×
Utah106,1221.2×
Nevada92,1280.97×
Arkansas89,6951.11×
Connecticut85,7020.87×
Kansas80,2801.03×
Mississippi76,3870.94×
Iowa73,8090.91×
Idaho68,8681.39×
New Mexico51,2751.04×
West Virginia50,7231.11×
Nebraska47,7830.97×
Hawaii42,0850.99×
New Hampshire38,8571×
Maine38,1531.08×
Montana36,7321.34×
Rhode Island24,6510.79×
Alaska23,5301.12×
North Dakota22,0061.09×
South Dakota21,1880.93×
Wyoming19,0741.31×
Delaware18,9500.7×
Washington, District of Columbia17,0680.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kitchen knife audience
BrandAffinityCategory
Cast-iron cookware24.65×Home & Garden
Pressure cooking22.31×Home & Garden
Cutting board21.14×Home & Garden
Outline of food preparation14.72×Food & Beverages
Cutlery12.75×Home & Garden
Kitchen utensil10.07×Home & Garden
Chef's knife31.61×Food & Beverages
Moda Feminina13.01×Fashion & Accessoires
Frying pan9.04×Home & Garden
Household goods9.21×Home & Garden
Non-stick surface15.06×Home & Garden
Slow cooker7.2×Food & Beverages
Cookware and bakeware4.52×Home & Garden
Knife sharpening26.51×Home & Garden
Kitchen stove3.94×Home & Garden
Kitchenware3.73×Home & Garden
Cooking show4.88×Food & Beverages
Countertop3.94×Home & Garden
Cookbook3.48×Food & Beverages
Online shopping1.56×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kitchen knife audience
TraitClusterScore
IndulgenceJOY2.58
Luxury OrientationPREMIUM2.14
DIY MentalityTHRILL1.51
Design AffinityPREMIUM1.5
Quality AwarenessPREMIUM1.39
IndividualismJOY1.38

Worldwide distribution

Worldwide audience distribution share by country for Kitchen knife
CountryShare
United States25.1%
Japan8.3%
Italy5.6%

See Kitchen knife audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Kitchen knife have in United States?

Kitchen knife has an estimated audience of 9,846,348 people in United States, concentrated in California and Texas.

What is the gender split and age of Kitchen knife fans?

54.7% of Kitchen knife fans are female, 45.3% are male, with an average age of 37.8 years.

Which brands do Kitchen knife fans like most?

Kitchen knife fans show strongest brand affinity for Cast-iron cookware (24.65×), Pressure cooking (22.31×), and Cutting board (21.14×) over the country average.

Where do Kitchen knife fans live in United States?

Kitchen knife fans in United States are most concentrated in California (reach 1,085,517), Texas (reach 856,853), and Florida (reach 559,925). These three regions account for the largest share of the active audience.

What other brands do Kitchen knife fans also like?

Beyond Kitchen knife itself, the audience over-indexes on Pressure cooking (22.31×), Cutting board (21.14×), Outline of food preparation (14.72×), and Cutlery (12.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kitchen knife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.