Rascasse Audience Intelligence

Kitchen knife Audience in United States

A data profile of the people who buy, follow and care about Kitchen knife in United States — modelled from more than twelve digital signal sources. Kitchen knife has an estimated audience of 9,846,348 people in United States.

#2312among Topic in United States#254in Home & Garden

The average Kitchen knife fan in United States is 37.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cast-iron cookware, Pressure cooking, Cutting board, with strongest over-indexing on Cast-iron cookware (24.65× the country average).

Demographically, the Kitchen knife audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kitchen knife fan in United States is balanced, around 37.8 years old, with strong Indulgence tendencies and a notable affinity for Cast-iron cookware.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kitchen knife profile in United States.

Audience size
9.8M
in United States
Gender
54.7%♀
45.3% male
Age
37.8
average years
Country rank
#3630
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kitchen knife fans

54.7% are female, 45.3% are male, average age 37.8.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Kitchen knife audience in United States
MetricValue
Female54.7%
Male45.3%
Average age37.8
Estimated audience size9,846,348
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Kitchen knife audience in United States
Age bracketShare%
16-1927%
20-2918%
30-3917%
40-4918%
50+21%
Fig. 04

Worldwide distribution

25.1%

of the worldwide Kitchen knife audience comes from United States.

Worldwide audience distribution share by country for Kitchen knife
CountryShare
United States25.1%
Japan8.3%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kitchen knife audience in United States is strongest.

Fig. 05

Top regions by affinity

Kitchen knife fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~100K1.33×
02Idaho~70K1.33×
03Montana~40K1.33×
04West Virginia~50K1.19×
05Arkansas~90K1.17×
06North Dakota~20K1.16×
07Washington~200K1.15×
08Kansas~90K1.13×
09Maine~40K1.11×
10Alaska~20K1.11×
11Utah~100K1.09×
12Kentucky~100K1.08×
13Missouri~200K1.07×
14Oklahoma~100K1.07×
15Alabama~100K1.05×
16Nebraska~50K1.04×
17South Dakota~20K1.04×
18Tennessee~200K1.03×
19Colorado~200K1.02×
20Vermont~20K1.02×
21Mississippi~80K1.01×
22Hawaii~40K1.01×
23Iowa~80K1.00×
24New Hampshire~40K1.00×
25New Mexico~50K0.99×
26Louisiana~100K0.98×
27Arizona~200K0.97×
28Indiana~200K0.97×
29Texas~800K0.95×
30North Carolina~300K0.95×
31Minnesota~100K0.95×
32California~1M0.94×
33Wisconsin~100K0.93×
34Michigan~200K0.92×
35Virginia~200K0.92×
36Nevada~90K0.92×
37Ohio~300K0.90×
38South Carolina~100K0.90×
39Georgia~300K0.89×
40Pennsylvania~300K0.88×
41Connecticut~90K0.87×
42Rhode Island~30K0.87×
43Illinois~300K0.86×
44New York~500K0.83×
45Massachusetts~200K0.83×
46Delaware~20K0.83×
47Florida~500K0.80×
48Maryland~100K0.79×
49New Jersey~200K0.77×
50Washington, District of Columbia~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Kitchen knife, United States
0.72×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kitchen knife audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kitchen knife audience
#·InterestCategoryAffinity×
01Chef's knifeFood & Beverages31.61×
02Knife sharpeningHome & Garden26.51×
03Cast-iron cookwareHome & Garden24.65×
04Pressure cookingHome & Garden22.31×
05Cutting boardHome & Garden21.14×
06Non-stick surfaceHome & Garden15.06×
07Outline of food preparationFood & Beverages14.72×
08Moda FemininaFashion & Accessoires13.01×
09CutleryHome & Garden12.75×
10Kitchen utensilHome & Garden10.07×
11Household goodsHome & Garden9.21×
12Frying panHome & Garden9.04×
13Slow cookerFood & Beverages7.20×
14Cooking showFood & Beverages4.88×
15Cookware and bakewareHome & Garden4.52×
16Kitchen stoveHome & Garden3.94×
17CountertopHome & Garden3.94×
18KitchenwareHome & Garden3.73×
19CookbookFood & Beverages3.48×
20Online shoppingShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kitchen knife audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kitchen knife audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.50×
Luxury OrientationPREMIUM2.06×
DIY MentalityTHRILL1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kitchen knife audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.91×
MindfulnessBALANCE0.95×
SpiritualityBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kitchen knife have in United States?

Kitchen knife has an estimated audience of 9,846,348 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kitchen knife fans?

54.7% of Kitchen knife fans are female, 45.3% are male, with an average age of 37.8 years.

03

Which brands do Kitchen knife fans like most?

Kitchen knife fans show strongest brand affinity for Cast-iron cookware (24.65×), Pressure cooking (22.31×), and Cutting board (21.14×) over the country average.

04

Where do Kitchen knife fans live in United States?

Kitchen knife fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Kitchen knife fans also like?

Beyond Kitchen knife itself, the audience over-indexes on Pressure cooking (22.31×), Cutting board (21.14×), Outline of food preparation (14.72×), and Cutlery (12.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Kitchen knife audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kitchen knife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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