Knife sharpening Audience in United States

Knife sharpening logo

Knife sharpening has an estimated audience of 765,092 people in United States. 26.4% are female, 73.6% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Vocal harmony, Product design, Governor of Michigan, Wok.

The average Knife sharpening fan in United States is 42.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Vocal harmony, Product design, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Knife sharpening audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Knife sharpening fans

Demographic split for Knife sharpening audience in United States
MetricValue
Female26.4%
Male73.6%
Average age42.0
Estimated audience size765,092

Audience persona

The typical Knife sharpening fan in United States is more male, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Knife sharpening in United States
RegionReachAffinity
California74,1080.88×
Texas62,7020.95×
Florida42,0800.81×
New York33,0340.77×
Illinois23,9110.94×
Pennsylvania23,4810.91×
North Carolina22,7040.99×
Ohio21,1450.9×
Michigan20,8331.04×
Georgia20,4090.87×
Washington17,6551.15×
Virginia16,7490.9×
Tennessee16,3221.06×
New Jersey14,5100.75×
Arizona13,9950.9×
Missouri13,3581.08×
Colorado13,2971.1×
Wisconsin12,9711.13×
Minnesota12,7441.16×
Indiana12,6200.9×
Massachusetts12,3270.82×
Alabama11,9101.11×
South Carolina11,0240.96×
Louisiana10,9341.11×
Oregon10,3871.18×
Oklahoma10,0021.18×
Kentucky9,6861.01×
Maryland9,3680.71×
Arkansas7,9581.26×
Mississippi6,8491.09×
Utah6,5540.96×
Iowa6,5511.04×
Kansas6,3201.05×
Connecticut6,2340.81×
Nevada5,6620.77×
Idaho5,1271.34×
New Mexico4,2271.1×
West Virginia4,0981.15×
Nebraska3,8291×
Hawaii3,5191.07×
Maine3,0611.12×
Montana3,0511.44×
New Hampshire2,9630.98×
Alaska2,0101.23×
South Dakota1,8441.04×
Rhode Island1,7840.73×
North Dakota1,5991.02×
Wyoming1,4601.29×
Delaware1,3900.66×
Washington, District of Columbia1,3760.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Knife sharpening audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Vocal harmony11.23×Music & Radio
Product design3.64×Business & Career
Governor of Michigan12.93×Politics & Society
Wok11.02×Food & Beverages
Hibachi12.56×Food & Beverages
Urban Outfitters2.56×Shopping
Cherish (group)14.95×Music & Radio
Goop7.3×Internet & Social Media
Grinch5.44×Movies & TV
La Jolla12.38×Travel & Leisure
Grace Slick10.68×Music & Radio
Hipster10.17×Politics & Society
headspace9.85×Health
Fairy godmother7.78×Literature
Google Home6.33×Technology & Electronics
El Paso County, Colorado12.23×Travel & Leisure
Alaska1.63×Travel & Leisure
Gift registry11.59×Kids & Family
Historic site3.7×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Knife sharpening audience
TraitClusterScore
PatriotismCONSERVATISM2.11
Luxury OrientationPREMIUM1.9
DIY MentalityTHRILL1.54
Need for SecurityCONSERVATISM1.45
IndividualismJOY1.44
IndulgenceJOY1.38

Worldwide distribution

Worldwide audience distribution share by country for Knife sharpening
CountryShare
United States24.0%
United Kingdom6.8%
Japan6.8%

See Knife sharpening audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Knife sharpening have in United States?

Knife sharpening has an estimated audience of 765,092 people in United States, concentrated in California and Texas.

What is the gender split and age of Knife sharpening fans?

26.4% of Knife sharpening fans are female, 73.6% are male, with an average age of 42.0 years.

Which brands do Knife sharpening fans like most?

Knife sharpening fans show strongest brand affinity for Keene, New Hampshire (675×), Vocal harmony (11.23×), and Product design (3.64×) over the country average.

Where do Knife sharpening fans live in United States?

Knife sharpening fans in United States are most concentrated in California (reach 74,108), Texas (reach 62,702), and Florida (reach 42,080). These three regions account for the largest share of the active audience.

What other brands do Knife sharpening fans also like?

Beyond Knife sharpening itself, the audience over-indexes on Vocal harmony (11.23×), Product design (3.64×), Governor of Michigan (12.93×), and Wok (11.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Knife sharpening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.