Rascasse Audience Intelligence

Cutting board Audience in United States

A data profile of the people who buy, follow and care about Cutting board in United States — modelled from more than twelve digital signal sources. Cutting board has an estimated audience of 6,380,343 people in United States.

#3228among Topic in United States#387in Home & Garden

The average Cutting board fan in United States is 42.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Dammam, Kitchen utensil, Sbarro, with strongest over-indexing on Dammam (76.77× the country average).

Demographically, the Cutting board audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Indulgence, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cutting board fan in United States is more female, around 42.8 years old, with strong Indulgence tendencies and a notable affinity for Dammam.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cutting board profile in United States.

Audience size
6.4M
in United States
Gender
59.4%♀
40.6% male
Age
42.8
average years
Country rank
#5433
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cutting board fans

59.4% are female, 40.6% are male, average age 42.8.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Cutting board audience in United States
MetricValue
Female59.4%
Male40.6%
Average age42.8
Estimated audience size6,380,343
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Cutting board audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3919%
40-4923%
50+29%
Fig. 04

Worldwide distribution

27.2%

of the worldwide Cutting board audience comes from United States.

Worldwide audience distribution share by country for Cutting board
CountryShare
United States27.2%
Japan5.3%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cutting board audience in United States is strongest.

Fig. 05

Top regions by affinity

Cutting board fans by region: top regions in United States
#RegionReachAffinity×
01Texas~700K1.31×
02North Carolina~200K1.20×
03Iowa~60K1.15×
04Minnesota~100K1.14×
05Montana~20K1.14×
06Washington~100K1.13×
07Wisconsin~100K1.13×
08Kansas~60K1.13×
09Arkansas~60K1.12×
10Nebraska~40K1.10×
11North Dakota~10K1.10×
12Vermont~10K1.10×
13Missouri~100K1.07×
14Oregon~80K1.07×
15Idaho~30K1.07×
16California~700K1.06×
17New Hampshire~30K1.06×
18Colorado~100K1.05×
19Pennsylvania~200K1.04×
20Illinois~200K1.04×
21Maine~20K1.04×
22Michigan~200K1.02×
23New York~400K1.01×
24New Jersey~200K1.00×
25Virginia~200K0.99×
26Massachusetts~100K0.99×
27Kentucky~80K0.99×
28Oklahoma~70K0.99×
29Connecticut~60K0.99×
30Alabama~90K0.98×
31Utah~50K0.96×
32South Dakota~10K0.96×
33Ohio~200K0.95×
34Tennessee~100K0.95×
35West Virginia~30K0.94×
36Mississippi~50K0.92×
37New Mexico~30K0.92×
38Indiana~100K0.91×
39South Carolina~90K0.91×
40Louisiana~70K0.91×
41Georgia~200K0.89×
42Arizona~100K0.89×
43Delaware~20K0.89×
44Rhode Island~20K0.88×
45Alaska~10K0.87×
46Maryland~90K0.86×
47Florida~400K0.83×
48Nevada~50K0.83×
49Hawaii~20K0.83×
50Washington, District of Columbia~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Cutting board, United States
0.82×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cutting board audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cutting board audience
#·InterestCategoryAffinity×
01DammamTravel & Leisure76.77×
02The Pizza CompanyFood & Beverages50.67×
03SbarroFood & Beverages37.35×
04Asian TVMovies & TV34.48×
05Kuwait CityTravel & Leisure24.91×
06DrugstoreBeauty & Wellness24.80×
07KarbalaTravel & Leisure17.35×
08Special OffersShopping13.40×
09California Pizza KitchenFood & Beverages10.22×
10Kitchen knifeHome & Garden8.05×
11Kitchen utensilHome & Garden7.36×
12CutleryHome & Garden5.51×
13Extra Space StorageHome & Garden4.88×
14Cookware and bakewareHome & Garden3.76×
15CookbookFood & Beverages3.19×
16CostcoShopping2.13×
17Hobby LobbyHome & Garden2.12×
18AldiShopping2.11×
19Mitch McConnellPolitics & Society1.98×
20RecipesFood & Beverages1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cutting board audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cutting board audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.86×
DIY MentalityTHRILL1.86×
CreativityOPEN1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cutting board audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL1.03×
ExtroversionTHRILL1.08×
MindfulnessBALANCE1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cutting board have in United States?

Cutting board has an estimated audience of 6,380,343 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cutting board fans?

59.4% of Cutting board fans are female, 40.6% are male, with an average age of 42.8 years.

03

Which brands do Cutting board fans like most?

Cutting board fans show strongest brand affinity for Dammam (76.77×), Kitchen utensil (7.36×), and Sbarro (37.35×) over the country average.

04

Where do Cutting board fans live in United States?

Cutting board fans in United States are most concentrated in California (reach ~700K), Texas (reach ~700K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Cutting board fans also like?

Beyond Cutting board itself, the audience over-indexes on Kitchen utensil (7.36×), Sbarro (37.35×), Asian TV (34.48×), and Drugstore (24.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Cutting board audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cutting board. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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