Cutting board Audience in United States

Cutting board logo

Cutting board has an estimated audience of 6,380,343 people in United States. 59.4% are female, 40.6% are male, average age 42.8. Top regions: California, Texas, New York. Top brand affinities: Dammam, Kitchen utensil, Sbarro, Asian TV, Drugstore.

The average Cutting board fan in United States is 42.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dammam, Kitchen utensil, Sbarro, with strongest over-indexing on Dammam (76.77× the country average). Demographically, the Cutting board audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Cutting board fans

Demographic split for Cutting board audience in United States
MetricValue
Female59.4%
Male40.6%
Average age42.8
Estimated audience size6,380,343

Audience persona

The typical Cutting board fan in United States is more female, around 42.8 years old, with strong Design Affinity tendencies and a notable affinity for Dammam.

Top regions in United States

Top regions ranked by reach for Cutting board in United States
RegionReachAffinity
California827,8161.18×
Texas559,1751.02×
New York400,8291.12×
Florida393,3980.91×
North Carolina243,9081.27×
Illinois237,6391.12×
Pennsylvania222,8301.04×
Ohio191,5970.97×
Georgia180,5950.92×
New Jersey173,3741.07×
Michigan173,0221.04×
Virginia164,6901.06×
Washington152,6551.19×
Massachusetts135,4111.08×
Tennessee129,8521.01×
Arizona123,9770.95×
Colorado109,0681.08×
Indiana107,8790.93×
Missouri104,9071.02×
Minnesota100,4921.1×
Wisconsin98,9241.03×
Maryland96,2070.88×
South Carolina92,8240.97×
Alabama90,7611.02×
Oregon83,3791.14×
Kentucky79,1870.99×
Louisiana76,5730.93×
Oklahoma73,8131.04×
Connecticut62,4960.98×
Kansas57,4711.14×
Iowa55,2611.05×
Arkansas54,8221.04×
Utah53,5590.94×
Nevada52,5940.85×
Mississippi49,3100.94×
Idaho34,1201.07×
Nebraska31,5540.99×
New Mexico28,5650.89×
New Hampshire28,2041.12×
West Virginia26,9520.91×
Maine23,5291.03×
Hawaii21,8000.79×
Montana19,1321.08×
Rhode Island17,6890.87×
Washington, District of Columbia16,5400.86×
Delaware14,7590.84×
North Dakota12,5700.96×
South Dakota12,4290.84×
Vermont11,3901.02×
Alaska10,5350.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cutting board audience
BrandAffinityCategory
Dammam76.77×Travel & Leisure
Kitchen utensil7.36×Home & Garden
Sbarro37.35×Food & Beverages
Asian TV34.48×Movies & TV
Drugstore24.8×Beauty & Wellness
Kitchen knife8.05×Home & Garden
Special Offers13.4×Shopping
The Pizza Company50.67×Food & Beverages
Cutlery5.51×Home & Garden
Cookware and bakeware3.76×Home & Garden
Kuwait City24.91×Travel & Leisure
Costco2.13×Shopping
California Pizza Kitchen10.22×Food & Beverages
Fox News Channel1.67×Movies & TV
Cookbook3.19×Food & Beverages
Hobby Lobby2.12×Home & Garden
Extra Space Storage4.88×Home & Garden
Aldi2.11×Shopping
Karbala17.35×Travel & Leisure
Lowe's1.85×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cutting board audience
TraitClusterScore
Design AffinityPREMIUM1.73
IndulgenceJOY1.58
DIY MentalityTHRILL1.51
Luxury OrientationPREMIUM1.45
Quality AwarenessPREMIUM1.44
Family OrientationCONSERVATISM1.35

Worldwide distribution

Worldwide audience distribution share by country for Cutting board
CountryShare
United States27.2%
Japan5.3%
Italy5.2%

See Cutting board audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Cutting board have in United States?

Cutting board has an estimated audience of 6,380,343 people in United States, concentrated in California and Texas.

What is the gender split and age of Cutting board fans?

59.4% of Cutting board fans are female, 40.6% are male, with an average age of 42.8 years.

Which brands do Cutting board fans like most?

Cutting board fans show strongest brand affinity for Dammam (76.77×), Kitchen utensil (7.36×), and Sbarro (37.35×) over the country average.

Where do Cutting board fans live in United States?

Cutting board fans in United States are most concentrated in California (reach 827,816), Texas (reach 559,175), and New York (reach 400,829). These three regions account for the largest share of the active audience.

What other brands do Cutting board fans also like?

Beyond Cutting board itself, the audience over-indexes on Kitchen utensil (7.36×), Sbarro (37.35×), Asian TV (34.48×), and Drugstore (24.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cutting board. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.